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Cooler Master Unveils Bold "One Cooler Master" Company Vision at 2025 Computex

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Cooler Master is making a big splash at Computex 2025 with its "One Cooler Master—Where Cooling Drives the Future" showcase, held at its headquarters in Taipei. The company is showing off how it's bringing together its enterprise-level engineering and consumer-focused design into a single, streamlined approach. The idea is simple: take the cutting-edge solutions developed for demanding industries like finance and AI and turn them into powerful, customizable gear for gamers, creators, and everyday builders. CEO Jimmy Sha says it best—this structure allows ideas and tech to flow in both directions, ensuring innovation benefits everyone.

"At Cooler Master, we work as one team," Sha explains. "Whether it's solving tough problems for enterprise clients or building tools for passionate creators, we take those lessons and turn them into products everyone can use. That's what "One Cooler Master' is all about" making sure breakthroughs don't stay locked away in server rooms, but instead power the desktops and rigs our community loves to build."



The company's showroom experience is centered on three big themes: Advanced Cooling, Next-Gen Consumer Gear, and FreeForm 2.0, a renewed focus on open, customizable hardware. In the Advanced Cooling section, Cooler Master is highlighting how it's tackling the heat coming from today's AI-heavy server environments. Think 3D vapor chamber cold plates, advanced liquid cooling loops, and heat management solutions built for reliability. These are designed for industries that run massive workloads 24x7—and now, that same tech is heading to your next gaming or editing rig.

Moving into the consumer space, Cooler Master's More Powerful and Reliable Cooling lineup shows off how those enterprise breakthroughs are trickling down into retail products. Their new V-Series air coolers, for instance, bring advanced heat pipe design to standard CPUs. Updated fans and liquid cooling solutions use smarter thermal control systems to keep things running cool and quiet—perfect for gamers, streamers, and performance enthusiasts who want pro-level stability without sounding like a jet engine.

The third theme, FreeForm 2.0, is all about giving users more freedom to customize and personalize their builds. Building on the original FreeForm concept launched a decade ago, this updated approach includes open-source design resources, modular systems, and support for community add-ons. Cooler Master wants to encourage builders to take their systems in their own direction—no proprietary walls or locked ecosystems. That philosophy shines through in products like the MasterFrame Series, which offers a modular chassis that's equally suited to showpiece builds or practical workstations—with printable upgrades from platforms like Prusa Printables.

Among the gear turning heads at Computex are high-end builds like the Cooling X Pro, a desktop powerhouse with dual liquid loops for CPU and GPU, a silent PSU, and the world's first quad 180 mm fan radiator. You'll also find the QUBE 500 Core, a more budget-friendly version of the original QUBE 500 case—compact, stylish, and ready to grow with your setup. Then there's the MasterLiquid Atmos II, a sleek low-profile AIO cooler that's whisper-quiet and customizable with swappable tops and optional modules for lighting, stats, and even better VRM cooling.

Cooler Master is also bringing back the MasterFan Series, this time with XT models featuring extra-thick 30 mm aluminium frames and, for the first time, aluminium blades. These are built to deliver stronger, more focused airflow while staying quiet—perfect for builds where both performance and aesthetics matter.

For those who are just getting started or looking to build at scale, Cooler Master is rolling out its new Elite Series—a lineup of affordable, no-nonsense components designed for system integrators, entry-level gamers, and builders on a budget. The Elite Case Series includes three mid-tower options—the 302, 502, and 600—all offering good airflow, modern hardware support, and tool-free access. On the cooling front, the Elite Liquid 240 and 360 AIOs feature sleek, clear hexagon tops, pre-installed fans, and customizable logos for a more personal touch with less hassle.

With the Elite Series, Cooler Master is making it easier for more people to get reliable performance without overspending. Whether you're putting together a basic gaming rig, building a creator workstation, or assembling hundreds of systems, the Elite line is designed to be accessible, easy to work with, and solid in the long haul.

In the end, "One Cooler Master" isn't just a slogan—it's a new way of thinking about how innovation happens. By breaking down the wall between its enterprise and consumer arms, Cooler Master is creating a space where high-performance cooling tech, customizable design, and accessible hardware all come together. It's a future where builders at every level can benefit from serious engineering—and have fun while doing it.

Stay tuned for the 2025 TechPowerUp Computex coverage for many more articles from the Cooler Master booth, as we go hands-on with many of their products.

View at TechPowerUp Main Site
 
Interesting that CM is resurrecting Elite branding after having killed it in favour of MasterBox series few years back.
 
The Elite Case Series includes three mid-tower options—the 302, 502, and 600—all offering good airflow, modern hardware support, and tool-free access.
1747705689876.png
Cooler Master is also bringing back the MasterFan Series, this time with XT models featuring extra-thick 30 mm aluminium frames and, for the first time, aluminium blades. These are built to deliver stronger, more focused airflow while staying quiet—perfect for builds where both performance and aesthetics matter.
1747705741710.png


Need.
Mighty Need Reaction GIF
 
You should take a serious look at Phanteks T30 fans which now comes in 140mm size as well.
When did they officially announce the 140 availability? Last I saw a month or so ago on their reddit is its still in testing phase and not ready for primetime
 
When did they officially announce the 140 availability? Last I saw a month or so ago on their reddit is its still in testing phase and not ready for primetime
They have showed it off quite prominantly at Computex so hopefuly should be available before end of the year.
 
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