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You might luck out and grab one if you get from the first batch, which is all but guaranteed to be heavily subsidized by AMD. Missed that boat... and you're on your own.
GPUs are not selling in record numbers. The GPU segment continues to shrink as the desktop segment shrinks and integrated GPUs get more powerful. GPUs had a minor reprieve due to covid, but that's fading.
This is ofc actual GPUs, not AI centric derivatives. Blue line is the one to look at.
GPUs are not selling in record numbers. The GPU segment continues to shrink as the desktop segment shrinks and integrated GPUs get more powerful. GPUs had a minor reprieve due to covid, but that's fading.
This is ofc actual GPUs, not AI centric derivatives. Blue line is the one to look at.
I apologize for the rant... But $350-$375 for 8GB of GDDR6? For a basic card with basic plastic shroud. I don't even want to know, what AMD and these AIBs are "consuming". Might be nVidia's Kool-Aid.
Even considering, this isn't the US price, this is even worse, due to less wealthy regions, have to pay more, for the same products.
AMD is completely bonkers. They justify the nVidia extortion behavior with every bit of their "essence". Just to recall the recent events. They have the hubris, to say such outrageous cr*p. Quote:
"Majority of gamers are still playing at 1080p and have no use for more than 8GB of memory," Azor wrote. "Most played games [worldwide] are mostly esports games. We wouldn't build it if there wasn't a market for it. If 8GB isn't right for you then there's 16GB. Same GPU, no compromise, just memory options."
That's, not a reason, that is a result. Result of the predatory pricing strategy, and egregious greed. This isn't because the gamers are so stubborn and stupid, that they are keeping and playing on their 1080p capable HW, in 2025. This is because, absolute majority of planet population, is unable to buy a card that is capable of 1440p, let alone 2160p. Because AMD, like nVidia, taxed their own consumers, and customers, out of the ability to buy new gaming graphics card, for gaming and entertainment purposes. Many people are unable to upgrade their GPU for many years, still waiting since the 2018 mining crase, for the GPU prices to come down. Because GPU makers, decided to sell the gaming caards as compute HW.
And there's not a tiny bit of shame and regret, for locking people within 8GB in 2025, the VRAM amount that was normal for 2018. It's AMD's fault, that seven years later, their products with 16GB (current norm) of eight years old GDDR6 comes at hefty premium. Why AMD, but not nVidia? Because if nVidia was making bad moves by artificially limiting their VRAM amount, AMD didn't come with the opposite answer, and make nVidia blush of shame and sales lost, and win the public favor. And also because AMD doesn't have to follow nVidia's or whatever price making, and business strategy.
And none of the GPU vendors have done anything to meet and satisfy the demand. Instead of using the nasty situation on consumer dGPU market, and outpace, outnumber and challange nVidia, AMD, dares to blame customers, of unwillingness to buy HW, capable of more than 1080p, and completely justify their pricing. This is just unimaginable arrogance. They don't see the problem. Might be, because everyone but AMD management have the supply issues, and are unable to buy the product, for a declared price, which was promised to be mandatory. Not seeing an issue then, not seeing it now.
Everyone is telling, that AMD is a company to make business, and not a charity. But so are consumers. Why everyone should give these companies money, for free. Especially, after them to not meet their promises, and demand a hefty premium over artificially limited products, and their supply.
They deserve every bit of criticism they get on that front - they're leaving the market to Nvidia. That isn't Nvidia's fault, at the very best its their accomplishment in helping to push AMD into that strategy. But AMD decides.
That's after nVidia has basically made a world scale flop, with their RTX5000, and basically showed everyone that they don't care/are not interested in consumer GPU business anymore (except for the AI purposes), and is gradually dropping it.
That's double or tripple worse fail, compared to nVidia. When someone does s*t- that's bad. But when someone repeats the same mistake deliberately- that is an utter crime, and madness. It's like AMD is copying everything that the "green" company is doing, incluting all the fails.
At this point it looks like an automated management, or that the AMD is driven by the greedy bot.
GPUs are not selling in record numbers. The GPU segment continues to shrink as the desktop segment shrinks and integrated GPUs get more powerful. GPUs had a minor reprieve due to covid, but that's fading.
Unfortunately, the integrated graphics, has stumbled upon a barrier of greed, and limited supply. The more powerful iGPUs become, more pricey they become. And the previous ones do not really become cheaper, anymore. The generational leaps are minor, but they are advertised as a huge milestone.
As the most of iGPUs come within the mobile APUs. And those are pretty rare, and pretty steap.
Just look at the Strix point, which costs about twice as more, even compared to the 7840HS, unreasonably, since the GPU performance is pretty marginal, compared to the price difference. And I'm not even talking about Strix Halo.
The desktop APUs are even worse, as unlike the mobile counterparts, they come once couple years, and are already outdated by GPU specs. And AMD doesn't even update their GPU core, for years. It's almost three full years of AM5, but AMD still didn't manage to roll out anything faster than 8700G, which in it's turn have been released late to the party. The RDNA5/UDNA is seems just right around the corner, but AMD yet didn't release their RDNA 3.5 desktop APUs. And I'm pretty sure, that when the next gen Radeon µ-arch will be released, it would take another two to three years, until the first APUs with it will be made.
This is just milking, due to complete lack of competition.
The worst part, is that AMD doesn't want to innovate. Because they have basically no competition. As nVidia doesn't have anything iGPU related. And Intel, while showing really impressive iGPU performance, still are in shambles, and have to share the limited TSMC allocation, between their CPUs and GPUs, due to problems with their own fabs.
Until Intel will fix these issues, and start to flood the market with own graphic cards, AMD will keep the dGPU and iGPU prices
It has the correct MSRP for the location. Chinese MSRP is higher than US MSRP.
For example, When the 9070 launched here, the MSRP was 4499 rmb ($635 USD). US MSRP was $599
5070 MSRP in China 4599 RMB ($639 USD) - In the US it was $549.
Ok... but they actually lowered from $650 to $600 just before launch. If that is the case for the 9060 XT, surely this is another case of fake MSRP just for review day.
