GTX 780: 561 sq mm; 250 W TDP.
GTX 970, a faster card: 398 sq mm; 150 W TDP.
Apple-to-apple: GTX 980 Ti with 601 sq mm and 250 W TDP. And... more than 50% bonus performance.
Maxwell was a real step up even if we completely ignore the fact both these generations used the same node.
Apples to Apples comparison would be GPUs with similar die size and intended roles.
GTX 780 Ti: 561 mm²; 250 W TDP.
GTX 980 Ti: 601 mm²; 250 W TDP.
After looking up, they have 40% more performance despite having same TDP and being 7% bigger. I had looked how RTX 4090 and RTX 5090. Despite much bigger die and price, performance gain is about 30%. I would say it is in line with what we historically should expect, especially considering all the AI and RTX flappery which takes up space on dies. If we compare loads where it makes sense, RTX 5090 has 40% increase in path traced games. Even up to 2,5 times in synthetic results or over 60% increases in various VR games. This card is awesome and is telling that we need 90s cards for the next frontier of gaming.
If we take dies which retained similar dimensions through generations:
GTX 660 Ti: 294 mm²; 150W; 300 USD.
GTX 760: 294 mm²; 170W; 250 USD.
Here we get performance increase in under 10% with the same issues like today. In some games, these GPUs are performing identically! So, about 20% improvement in cost and 10% improvement in performance. Identical to what we saw with RTX 80 series these past two generations!
If we take throughout the stack, it is more difficult, because people compare Super series with RTX 5000. We didn't had that back then. If we take original RTX 4080 and RTX 5080 there is an improvement of about 15% in performance and about 20% reduction in price. If we take original RTX 4070 and RTX 5070, there is an improvement of about 20% in performance and reduction of about 10% in price. Die also shrunk and Nvidia managed to get more performance out of their custom T5 node with lower density.
Again, back then we had more impressive gains, but they are still comparable to what we are getting today. People act like Nvidia is doing something criminal, but they ignore lackluster generations like jump from GTX 760 to GTX 960. And the reason why we are not seeing the same growth is here:
GTX 770: 294 mm²; 230W TDP; 400 USD.
GTX 970: 398 mm²; 150W TDP; 330 USD.
We got 40% increase in cost efficiency of a die without accounting for inflation, more VRAM or anything else what was added to GPU. This the crux of the issue. Back then silicon was becoming faster and cheaper. If we didn't got faster silicone, we got it cheaper. Now silicon is becoming faster and more expensive. This is why we are unable to achieve significant gains in performance through supercharging dies. And then compared to dies of similar size, performance gain then is similar to performance gain now, especially taking in mind that we have RT cores, tensor cores, cache all competing for space on the die.
You are comparing the low end cards, the same low end cards where Nvidia today provides a very low improvment. In the higher end cards back then, just like today, there difference is more pronounced.
But people are acting like RTX 5060 is a scam. It is quite typical of Nvidia even back in their glory days. So, do they have any argument at all to complain? All I'm hearing is: "Nvidia should give us more, because we say so". Not to mention that they are systematically ignoring the inflation. GTX 660 Ti MSRP back in 2012 was 300 dollars. It is an equivalent to 420 dollars today. It land it squarely to RTX 5060 Ti 16 GB. Yet, people are adamant on what they should get for 300 bucks despite massive currency devaluation which had happened after covid or simply that almost decade and a half had passed since. In this comment section alone I had read multiple times that people think that this card is fine for 200 dollars max. Are they are out of their mind? It is not 2012 anymore!