That really should've been the price of the 5060 this gen, how sad. Maybe this one will actually come out at around $200, that wouldn't be that bad.
5060 is actually $200. nVidia just charges an extra $100 or so on top of it for features and "perception of value".

This strategy has worked so well for so long for nVidia that AMD decided to copy it starting with RX 7000. Even though 9060XT 8GB is basically tied with 5060 in raster at the targeted 1080p resolution, it's the same $299 as 5060 despite weaker SS and RT. 9060XT loses in efficiency too. I can't see why anyone would buy it over a 5060 outside of title performance or a hatred for nVidia.
And Intel is MIA. B580 is hard enough to find in stock, and the $249 MSRP has been a sad joke since it launched. Very unfortunate.