Did a part list recently with a $259.99 265K, which was an excellent deal even at $20 more than this new offer.
At $239.99 these are absolute steals and nothing comes close, lets be real here, it's an 8P+12E current gen chip, where you can get a PCIE x16 GPU + x4 M.2 mobo for $150. CPU/MOBO/RAM for sub $500, which is around what you're paying for a current gen 8P X3D CPU alone. Sure the X3D is a bit faster in most games, but that assumes you a) have a 4080 or better, and b) aren't using 4K, but rather 1080p/1440p high refresh (and by high refresh I mean 240 Hz+, all of these current gen chips from either vendor can easily hold 120 FPS+).
Really struggling to see the argument for anything other than a 265K in the average 1-2k PC build at this point. Sure, a 9600X will be around the same price, but it's still just a 6 P core, with no E cores (meaning it's basically good for just games, for workstation stuff the 265K blows the 9600X out of the water) and I'm not sure the "future proof" AM5 platform argument is relevant when there's just one more gen around the corner with Zen 6, seems like ARL is getting a refresh too anyway.
It's also interesting to note that many new games are having eight core CPUs being in the minimum recommended specs, albeit typically using something like a 9700K or a 2700X, so a 9600X is still a better gaming CPU than either of those, but it's still a marked shift from the old "6 core i5" being the minimum.