• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.
  • The forums have been upgraded with support for dark mode. By default it will follow the setting on your system/browser. You may override it by scrolling to the end of the page and clicking the gears icon.

Robert Hallock Joins Intel

TheLostSwede

TheLostSwede

News Editor
Joined
Nov 11, 2004
Messages
18,787 (2.50/day)
Location
Sweden
System Specs
System Name Overlord Mk MLI
Processor AMD Ryzen 7 7800X3D
Motherboard Gigabyte X670E Aorus Master
Cooling Noctua NH-D15 SE with offsets
Memory 32GB Team T-Create Expert DDR5 6000 MHz @ CL30-34-34-68
Video Card(s) Gainward GeForce RTX 4080 Phantom GS
Storage 1TB Solidigm P44 Pro, 2 TB Corsair MP600 Pro, 2TB Kingston KC3000
Display(s) Acer XV272K LVbmiipruzx 4K@160Hz
Case Fractal Design Torrent Compact
Audio Device(s) Corsair Virtuoso SE
Power Supply be quiet! Pure Power 12 M 850 W
Mouse Logitech G502 Lightspeed
Keyboard Corsair K70 Max
Software Windows 10 Pro
Benchmark Scores https://valid.x86.fr/yfsd9w
Ex AMD Director of Technical Marketing Robert Hallock has joined Intel as Senior Director of Technical Marketing after a sabbatical. During his sabbatical, Hallock ran his own company that focused on aftermarket car mods. Hallock had a 12 year tenure at AMD and was the face of many of AMD's more technical videos and also took part in some keynote product instructions when it came to the more technical details of product introductions.

According to a post by Hallock on LinkedIn, his new position will apparently focus on AI for consumer processors, something that ties in with what Intel is about to announce at Intel Innovation 2023. As such, we might be seeing Hallock doing some of the presentations at Intel Innovation 2023 in September. Hallocks post on LinkedIn talks about AI accelerators, again suggesting that he will be mainly involved with the ex Movidius team, but as he mentions client computing, his responsibility might still extend outside of just the AI side of things. Time will tell if he gets a similar role at Intel as he had at AMD, or if he'll just be one of many directors at the company.



View at TechPowerUp Main Site | Source
 
Well everyone has to eat...

Not sure it will change anything about the course Intel has set.
 
Space Lynx said:
Not sure why this is news personally, I find marketing execs to be a waste of money in general. Wish someone would pay me six figures to talk a bunch of nonsense.
Click to expand...
Because he was someone well known in the industry?
 
Last edited:
It's not too surprising to see him there, a lot of talent has left AMD to work with Intel recently.

Nothing personal against the fellow, he is a press guy and that's basically his job but... in this blue edition I hope his new job is more inspiring than being the company's lie factory as it was with AMD.
 
but why!?
he has no business being at Intel, send him back
 
Huge congrats to Robert, he made a HUGE difference for AMD in terms of public outreach and I'm sure he can achieve the same for Intel. I've always loved working with him. Hope that I get the privilege to cross paths with him again at Intel
 
Hallock was very pleasant and informative. Of course now we have Helkerman, like going from a Zen 4 to Bulldozer in my opinion.

Hallock will be a good addition to Intel.
 
A Computer Guy said:
What was it? (edit) Oh yea I forgot about that. https://www.techpowerup.com/forums/...es-his-departure-from-amd.298794/post-4833371
Click to expand...
Not about Hallock personally but in general marketting teams especially in tech sector are notorious for their stunts and lies. Remember the Radeon 6000 series launch and loud mouth who kept telling there will be tonnes of stock or Bulldozer launch or all the nonsense Intel marketting teams pulled off from using chiller to using benchmarks to prove they had "superior" CPUs to then claiming benchmarks are useless.
 
Never been a fan of him, especially during early days of Zen2 when he refused to admit that BIOS-es and AGESA were not ready at launch and were quite buggy first 2-3 weeks.

Next "great moment" was Zen3 launch where he told everyone that there is no chance for Zen3 CPUs on 300-series chipset AM4 boards and then after 18 months, happy as a horny schoolboy, gave announcement that Zen3 is finally coming to 300 boards, that 18-month "evaluation" has been successful. That was enormous pile of horse$it as we all saw how Zen3 worked on some Gigabyte and ASRock 300 boards with no problems, few days after launch.

Like Raja K., good riddance Robert.
 
I'm sure that if he did shit job at AMD he wouldn't be hired by Intel. Good luck to him.
 
Dr. Dro said:
The boogeyman himself... but being honest, without Raja things would have been much, much worse.
Click to expand...

We could be never sure about that. I cannot see anything really good he did at RTG thou. Always too late.
 
Ferrum Master said:
We could be never sure about that. I cannot see anything really good he did at RTG thou. Always too late.
Click to expand...

The most successful Radeon release of all time, Polaris? Though I guess Vega (and all form factors it is present on) is also a great achievement... esp. at the compute segment), if I had to say, it was Navi 1 which was more or less a flop.
 
Dr. Dro said:
The most successful Radeon release of all time, Polaris?
Click to expand...

With immediate failure called VEGA. I am not sure Polaris is 100% his brainchild either way.
 
Ferrum Master said:
With immediate failure called VEGA. I am not sure Polaris is 100% his brainchild either way.
Click to expand...

Not only but he also joined ATI initially in 2001. He's had a hand in creating things like R100, the original ATI Radeon as well.

The reason Raja was made a boogeyman isn't because he or his team's incompetent, it's that Nvidia's team was more successful, GeForce started to take off and from there on out things haven't always smiled at AMD.
 
Dr. Dro said:
The reason Raja was made a boogeyman isn't because he or his team's incompetent, it's that Nvidia's team was more successful, GeForce started to take off and from there on out things haven't always smiled at AMD.
Click to expand...
Leadership is the reason. If you see that something sucks at core and for many times, either you double the team or lay off.

It is very different being and engineer and a team leader. A simple example why Jim Keller is a prime example of a leader and success and he is not.
 
Chomiq said:
And yet here's Intel with dedicated GPUs. Definitely a progress compared to the situation they were in before he joined.
Click to expand...

Last time I read there were already many Billions of operating loss for the Graphics division at Intel :D
 
Chomiq said:
And yet here's Intel with dedicated GPUs. Definitely a progress compared to the situation they were in before he joined.
Click to expand...
didn't ARC got better after he got away from it (again...)?

oh well ... marketing? eh? ... AI? well, all the best to him, let's hope the grass is greene... ah... Intel, not Nvidia, aherm, bluer on the other side ...
 
Wish I had sabbatical……..
 
You must log in or register to reply here.
Back
Top