So I always don't put much stock into what Charlie at Semiaccurate.com says. But this article did make a little sense to me. Not only did it make a lot sense to me but It I found it very interesting. I also found it quite possibly true. Read it check it out and leave some comments..... http://semiaccurate.com/2012/02/01/physics-hardware-makes-keplergk104-fast/ If this is true I guess the bad news is I don't see the GK104 being enough to drive AMD HD7970 prices down. Also while I do understand the thought process behind Nvidia's business model here. I am still not sure if I agree with the way they would be going about it. If this is really the new era of video cards we are going into..... (Some would argue it's been this way for awhile) then I must say we will have to start building our systems around the games we want to play. Which I don't agree with at at all.