Nobody said "winning". It's the same "nobody needs the fastest, it needs to be fast enough" mentality that made people buy Pentium 4 / Pentium D when AMD made the fastest chips. Back then they were accused of being "fanboys" by the same factions that bought the Athlon64, Athlon64 FX. Somewhat similar, the other way round today, by the people buying the Core i7s, Core 2 Duo, etc. I totally agree AMD is far from being the best CPU maker. I disagree with the notion that their chips are substandard with the level of performance. With only two significant players in the CPU war, that's too little competition in the first place to set "standards" and declare AMD "sub-standard". My Phenom 9750 will run absolutely any x86 game today, run any app at acceptable speeds and give me an acceptable level of computing experience.