Wednesday, June 20th 2018
Take Two: News of Single Player Games' Death Is Greatly Exaggerated
With so many games either a) adding a tacked-on multiplayer component with lootboxes or other monetization ingredients; and b) single-player games turning into multiplayer experiences (look no further than the expected Fallout 76's always-on multiplayer approach, of which I'm still reeling from), it's the little things, the little draughts of single player respect that keep us lone gaming wolves sane. Take Two, publishers of the upcoming Red Dead Redemption 2 (and a company best known for its affiliation with single-player experiences, thankfully), has said that single player games are going nowhere.
In an interview with Venture Beat, Take-Two Interactive CEO Strauss Zelnick voiced his support for single-player experiences as anchors for player engagement with all aspects of a game - including its multiplayer components, or paving the way for online-only efforts such as GTA Online, the most lucrative title ever in the history of entertainment. Zelnick said that "(...) there are also people saying that it won't work if it's not a free-to-play battle royale. People really are saying that, and not even tongue-in-cheek. I don't buy that. Single-player, in my opinion, is not dead, not even close. Companies that feel like they'll just avoid the hard work of building a story and characters and go right to where the money is in multiplayer, I don't think that's going to work. I'd be surprised.
In an interview with Venture Beat, Take-Two Interactive CEO Strauss Zelnick voiced his support for single-player experiences as anchors for player engagement with all aspects of a game - including its multiplayer components, or paving the way for online-only efforts such as GTA Online, the most lucrative title ever in the history of entertainment. Zelnick said that "(...) there are also people saying that it won't work if it's not a free-to-play battle royale. People really are saying that, and not even tongue-in-cheek. I don't buy that. Single-player, in my opinion, is not dead, not even close. Companies that feel like they'll just avoid the hard work of building a story and characters and go right to where the money is in multiplayer, I don't think that's going to work. I'd be surprised.