Monday, August 5th 2019
Cryorig Not Dead, But the US-China Trade-War Hurt It
There have been spectacular rumors flying around on Reddit that PC cooling components major Cryorig has shut down, with telltale signs being their telephone-support number going dead, their Newegg store being out-of-stock for months, and their Twitter account falling silent. We've reviewed close to a dozen Cryorig products, and our last review was dated October 2018. We reached out to Cryorig and one of their representatives was kind enough to respond to us with an update on what has happened at the company. Cryorig is impacted by the U.S.-China trade-war, as the high import tariffs affected the viability of its products. The company would earlier directly access the U.S. market through exclusive stores on Amazon and Newegg.
The company continues to have active market-presence elsewhere, including Asia and Europe. Cryorig clarified in unequivocal terms that it has not, and will not, exit the U.S. market. The company stated that it is merely waiting for respite from the crippling import tariff. In the meantime, it has sought out a new U.S.-based distributor who will import Cryorig products, and resell them. This distributor will also take over other aspects of the U.S. business, including aftersales support, RMA, etc.This distributor is Outlet PC, a U.S.-based retailer that sells a broad selection of discounted PC hardware. The transition from Cryorig's current U.S. distributor to Outlet PC will take place by early-August. Cryorig relies heavily on the U.S. market and the trade-war has hurt it. "We are going to cooperate with Outlet PC and see how we can deal with the tax rate, but also hope the tax rate could be lowered," the Cryorig representative said, referring to the increased import tariffs. "Hoping daily for a trade deal to get worked out between the USA and China, but business must go on," they added. "Once a deal is in place, we should see relief and hopefully a market that will pick up quickly," they hoped. The company's last trade-show outing was Computex 2018, and it skipped this year's show. Based on our communications it seems serious about restoring its U.S. market presence so it could come back with newer products. We are closely tracking this story, and will update you by early-August on Cryorig as Outlet PC takes over its U.S. operations.
The company continues to have active market-presence elsewhere, including Asia and Europe. Cryorig clarified in unequivocal terms that it has not, and will not, exit the U.S. market. The company stated that it is merely waiting for respite from the crippling import tariff. In the meantime, it has sought out a new U.S.-based distributor who will import Cryorig products, and resell them. This distributor will also take over other aspects of the U.S. business, including aftersales support, RMA, etc.This distributor is Outlet PC, a U.S.-based retailer that sells a broad selection of discounted PC hardware. The transition from Cryorig's current U.S. distributor to Outlet PC will take place by early-August. Cryorig relies heavily on the U.S. market and the trade-war has hurt it. "We are going to cooperate with Outlet PC and see how we can deal with the tax rate, but also hope the tax rate could be lowered," the Cryorig representative said, referring to the increased import tariffs. "Hoping daily for a trade deal to get worked out between the USA and China, but business must go on," they added. "Once a deal is in place, we should see relief and hopefully a market that will pick up quickly," they hoped. The company's last trade-show outing was Computex 2018, and it skipped this year's show. Based on our communications it seems serious about restoring its U.S. market presence so it could come back with newer products. We are closely tracking this story, and will update you by early-August on Cryorig as Outlet PC takes over its U.S. operations.