Thursday, November 2nd 2023
Samsung Said to be Increasing NAND Pricing by 20% Per Quarter
If you've been putting off purchasing that shiny new SSD, you might want to consider doing it before the end of the year, especially if you've been eyeing a model from Samsung, as the company will reportedly be increasing the pricing of its NAND flash starting now. NAND flash might have hit rock bottom, with all major manufacturers except possibly YMTC having cut production to try to push up pricing, but so far, nothing appears to have worked. Despite this, reports coming out of Taiwan's UDN News via TrendForce are suggesting that Samsung is getting ready to hike the price of its NAND flash products by 20 percent per quarter until the middle of 2024.
Admittedly this only gives Samsung about two and a half quarters to increase the pricing, but that's potentially three increases of 20 percent per increase. Samsung has reportedly already increased its NAND wafer prices by 10 to 20 percent this quarter, which according to TrendForce has had a knock on effect on enterprise SSD pricing, which has increased by five to 10 percent already. TrendForce is forecasting a consumer SSD price increase of eight to 13 percent before the end of the year, which might not seem like much, but if the pricing increases for another couple of quarters, we could be looking at 30 to 40 percent more expensive SSDs in the not too distant future. As such, it's going to be worth keeping an eye on SSD pricing, as it's likely that Samsung's competitors will follow suit and increase their NAND pricing as well, which will affect the broader market.
Admittedly this only gives Samsung about two and a half quarters to increase the pricing, but that's potentially three increases of 20 percent per increase. Samsung has reportedly already increased its NAND wafer prices by 10 to 20 percent this quarter, which according to TrendForce has had a knock on effect on enterprise SSD pricing, which has increased by five to 10 percent already. TrendForce is forecasting a consumer SSD price increase of eight to 13 percent before the end of the year, which might not seem like much, but if the pricing increases for another couple of quarters, we could be looking at 30 to 40 percent more expensive SSDs in the not too distant future. As such, it's going to be worth keeping an eye on SSD pricing, as it's likely that Samsung's competitors will follow suit and increase their NAND pricing as well, which will affect the broader market.