The movie industry is dictating that DRM be built into Intel's new line of CPUs.

[DannibusX]

Intel on Monday said that it was building a hardware security layer in its next-generation Core chips to prevent streaming movies from being copied.

This technology is going to be used to ensure that you can’t copy a movie streaming over the internet, not for a DVD or Blu-Ray you legally purchased or even a file you may have torrented. Just streaming. Netflix, Blockbuster and various On-Demand services will use this and as a result more content will become available. Yes, it’s DRM and yes, it will be embedded in future generations of Intel Core processors.

Intel is adding specialized hardware accelerators to quickly encode and decode video. The feature, called Quick Sync, allows users to transfer high-definition video into a format suitable for smartphones in a matter of seconds. The hardware accelerators are faster than software, which could take minutes to transfer video.
Intel is also upgrading its Wi-Di technology, which enables users to wirelessly transmit images and video from a PC to a high-definition TV. Users will now be able to stream 1080p content, an improvement from the previous 720p resolution. Users will also be able to stream protected movies from the Intel Insider feature, Regis said.

This isn’t even going to stop you from doing what you want to do with your content, which is stream it from your computer to your TV.
DRM is bad for business, but you don’t have to buy the hardware. Vote with your wallet.

 

[Thatguy]

Yes. EXACTLY.

But how do you propose that artists then protect thier intellectual property? I'm all ears for good alternatives...

See, another part of the problem is that many forget that artists are supposed to be STARVING ARTISTS...not rich ones.

You can't protect media, period, ever. Let it go. what you do is perform. Thats how you stop being a starving artist.

 

[cadaveca]

You can't protect media, period, ever. Let it go. what you do is perform. Thats how you stop being a starving artist.

Ok, but this technology is all about protecting the media. A recording artist, yes, performs, but what about the movie industry? Perhaps that side of the industry is where I work, where performance ina live setting is near impossible?

 

[AphexDreamer]

Its funny cause the record executives going on and on about these downloads hurting the industry are the ones really ripping off artists.

Most piracy statistics are skewed/biased anyways.

http://arstechnica.com/old/content/2007/02/8813.ars

http://www.azoz.com/newsarchive/2009/03/piracystats.html

and I'd say any piracy done is actually a good sign for an artiest.

 

[digibucc]

When you find my music, let me know. My relationship with the industry makes DRM nessecary. I don't have "FANS". I have customers. They protect the work I do, to protect the investment they made. I don't see any negative impact here...what so negative about it?


I don't see this as "screwing with the hardware". Again, if you don't like it, don't buy! very simple...but the fact of the matter is that people WILL BUY, and not give it a second thought.

i won't buy, but the industry won't stop until i have no choice. as in, either buy that or nothing. so then my option is to not own a computer, or stick with this one for the rest of my life? that's fair, simply to save a small percentage of profits?

instead, why don't you get the money from your industry, that systematically rips off it's artists.and i now do not not consider you an artist. if you have customers, you are a businessman. you can call yourself what you like but your motivation is clear - money, not art.

what's negative is you coming into my home and dictating what i can do with my hardware, when i never would have bought one of your cds anyway! you should have NO impact on my life, provided i am not PIRATING!
but drm affects honest buyers MORE than it affects pirates! it is MUCH, MUCH easier to get a hassle free copy of ANYTHING illegally, than to get ANYTHING with drm hassle free.

think more about your "customers" and less about your own greed.

 

[Thatguy]

Ok, but this technology is all about protecting the media. A recording artist, yes, performs, but what about the movie industry? Perhaps that side of the industry is where I work, where performance ina live setting is near impossible?

I'd feel to aweful if big studio productions stopped comming out. In fact I'd shed a tear if local artists could make a reasonable living performing well written material instead. Broadway shows us this can and does work.

Also most movie studios make way more on merchandise then they do on media sales. My suggestion is, quit bitchen and figure it out. The age of recording arts is over and it didn't last very long.

 

[Widjaja]

Just took a quick look on the torrents engine.

It seems unless you are a hip hop artist, Katy Perry or Taylor Swift in your style of music, you don't have much to worry about.

 

[cadaveca]

I'd feel to aweful if big studio productions stopped comming out. In fact I'd shed a tear if local artists could make a reasonable living performing well written material instead. Broadway shows us this can and does work.

Also most movie studios make way more on merchandise then they do on media sales. My suggestion is, quit bitchen and figure it out. The age of recording arts is over and it didn't last very long.

I'm not complaining..clearly making cash is no issue of my own. The issue arises from those feeling that they are losing thier rights via DRM...but I must question..what right?

Also most movie studios make way more on merchandise then they do on media sales. My suggestion is, quit bitchen and figure it out. The age of recording arts is over and it didn't last very long.

I am not a recording artist...and yes, I am a businessman.

 

[Easy Rhino]

folks, there are trolls out there willing to say things just to piss you off. i would suggest not feeding them.

that being said, if you dont like DRM then don't buy music from companies that support it both intel and the music industry.

 

[AphexDreamer]

I'm not complaining..clearly making cash is no issue of my own. The issue arises from those feeling that they are losing thier rights via DRM...but I must question..what right?

Privacy

 

[digibucc]

I'm not complaining..clearly making cash is no issue of my own. The issue arises from those feeling that they are losing thier rights via DRM...but I must question..what right?

well if you mean legal rights, that's different the world over. and many "moral" rights differ as well.

but when i say it, i mean my right:
to play my legally purchased media on whatever device i own.
to not be treated like a criminal every time i want to use aforementioned legally purchased media.
to not have corporate interests inject themselves into law, for the sole purpose of making even MORE money from me.

as was said, this individual change will have little to no effect on me. i won't buy it and i don't stream movies anyway(on my pc). but each little step adds up, and eventually i will only have the rights that corporations decide i deserve, and i don't quite think THEY DESERVE that kind of power

 

[trickson]

The issue arises from those feeling that they are losing thier rights via DRM...but I must question..what right?

That is the big question . WHAT RIGHTS do we really have any more ? I say take a good look at your world today and you will see cameras every were on almost every building , street corner , Cop vans , inside phones and every were you go ! No privacy any more no clear choice whether or not you want your face on a tape or camera . NOPE we live for knowing what you do every minute of every day . This is just another way to do this . One step closer to reaching into your home and seeing what you do every second of every day ! Suck it up people you have to .

 

[digibucc]

folks, there are trolls out there willing to say things just to piss you off. i would suggest not feeding them.

that being said, if you dont like DRM then don't buy music from companies that support it both intel and the music industry.

which is what i will do, truthfully though, i don't appreciate the ultimatum.

to be told "if you don't like it, @#$%! off" , when all i want is to use my legally purchased media in the manner that fits my needs. when all i want is to buy a game that won't install hooks into the deepest levels of my system, i don't see what i am doing wrong in that instance. i don't see why they have the right to invade my life and home in such a way, and my only option is to not enjoy something i want and am willing to pay good money for.

what more do they want from me?

granted there is no legal recourse, but i don't even see how people can ethically think that is ok. so pirates are a scourge that must be stopped, and if it means turning advanced pcs into machines that are so limited in use as to be unrecognizable - i think is wrong. that's not what i bought into.

 

[Easy Rhino]

which is what i will do, truthfully though, i don't appreciate the ultimatum.

to be told "if you don't like it, @#$%! off" , when all i want is to use my legally purchased media in the manner that fits my needs. when all i want is to buy a game that won't install hooks into the deepest levels of my system, i don't see what i am doing wrong in that instance. i don't see why they have the right to invade my life and home in such a way, and my only option is to not enjoy something i want and am willing to pay good money for.

what more do they want from me?

don't take it as me telling people who don't like it to screw off. instead, people should take it as me advising them to support other businesses that don't do DRM. personally i think AMD is crap but if they don't do what intel is doing in this regard then my next rig will be AMD. see what i'm saying?

 

[cadaveca]

to not have corporate interests inject themselves into law, for the sole purpose of making even MORE money from me.

that is not a right, unfortuantely. Although I agree with the logistical side of it, part of doing business is shaping the landscape you harvest from to meet your needs. If it was a right, it wouldn't be possible, but it is.

I think this...It's teh CHARTER OF RIGHTS AND FREEDOMS....rights, and freedom, are not one and the same, there are seperate things.

 

[trickson]

which is what i will do, truthfully though, i don't appreciate the ultimatum.

to be told "if you don't like it, @#$%! off" , when all i want is to use my legally purchased media in the manner that fits my needs. when all i want is to buy a game that won't install hooks into the deepest levels of my system, i don't see what i am doing wrong in that instance. i don't see why they have the right to invade my life and home in such a way, and my only option is to not enjoy something i want and am willing to pay good money for.

what more do they want from me?

They want you to be there slave ! Just look at the world around you and you will see this to be true .

 

[digibucc]

don't take it as me telling people who don't like it to screw off. instead, people should take it as me advising them to support other businesses that don't do DRM. personally i think AMD is crap but if they don't do what intel is doing in this regard then my next rig will be AMD. see what i'm saying?

oh for sure, i didn't for a second think that's what youa re saying, but rather - that's what the companies are saying.

and fighting with your purchase only goes so far. there will NEVER be a large enough group of people doing so to make an impact. ever.

 

[Bo$$]

so if i buy an AMD CPU im fucked so to speak?

 

[trickson]

that is not a right, unfortuantely.
rights, and freedom, are not one and the same, there are separate things.

And we no longer share or have .

 

[digibucc]

that is not a right, unfortuantely. Although I agree with the logistical side of it, part of doing business is shaping the landscape you harvest from to meet your needs. If it was a right, it wouldn't be possible, but it is.

I think this...It's teh CHARTER OF RIGHTS AND FREEDOMS....rights, and freedom, are not one and the same, there are seperate things.

but you (and i suppose my comment) are looking at it in black and white.

i can understand a company fighting for a fair environment. lobbying for mutual positive good, but that is not what happens. it is based on greed, and from the same corporate machines who already hold 99% of the wealth in the world.

like the wolf who cried sheep

and NOT that your economic status determines your worth or rights, but quite the opposite. money should not buy you into another system unreachable to "normal folk" and that is exactly what corporate money does. it gives them a whole new set of laws, and allows them to disobey ours.

also, flat out - a corporation is not a person, and should NEVER have the same rights as one.

 

[trickson]

so if i buy an AMD CPU im fucked so to speak?

How ? They still think that DRM is not an issue for them to place on there hardware and this may even make it faster than Intel .

 

[garyinhere]

So everyone is mad because you think you should have the Right to access privately owned media the way you see fit instead of how the owner wants to channel it to you?

 

[Easy Rhino]

i think i'm gonna unsubscribe from this thread before i get a headache and then get myself into trouble

 

[Bo$$]

but you (and i suppose my comment) are looking at it in black and white.

i can understand a company fighting for a fair environment. lobbying for mutual positive good, but that is not what happens. it is based on greed, and from the same corporate machines who already hold 99% of the wealth in the world.

like the wolf who cried sheep



backwards, intel

How ? They still think that DRM is not an issue for them to place on there hardware and this may even make it faster than Intel .

Legally i wont be able to watch HD films, meaning ALL future AMD owners will become/be considered pirates to put it crudely

 

[digibucc]

Legally i wont be able to watch HD films, meaning ALL future AMD owners will become pirates to put it crudely

that escaped me, good point.

though as of now that is not the case, i am sure that would be their plan if amd doesn't follow suit as well.