I'd do it if they were close. The biggest hurdle right now for Google as an ISP is access to utility spaces to run their cabling. But that might change if the FCC rules to regulate ISPs under the Title II Telecommunication Act. It would give Google access to telephone poles and underground runs. I really hope this goes through because it would bring some serious competition to a market that basically has none right now.
The new promising companies.
Companies and their CHEATS, for the first period they offer you the best services you can't find out there for less price than anyone else can offer you.
One day you decide you want to change your ISP.
You: Good morning.
Them: Good morning Sir I am Miss Smith, how can we help you?
You: I am looking for some Internet offers, I've heard around that you offer good services and the prices are affordable.
Them: Sir you came to the right place, we've the best internet offers, ours services are rated 10 STARS and none of ours customers is unhappy, (you never asked about it) so let's start, prices start from 20$ up to 50$ per month, it depends what you are looking for Sir,
if you are interested in addition to the internet we offer for 10$ more per month Phone and free calls, but that's not all Sir for 5$ more you can have many channels as you want, if you want the HD channels then it's not 5$ but 10$ and if you want Full HD channels it's not 10$ but 15$ per month plus Internet.
You: uhmmmm. (You looks Undecided and lost. )
Them: Sir for the first year you pay just the half price and after you pay the normal price.
You: Ok ok, i get the full packet.
They've Catched you.
Right away when you've signed you are F@@@@D
But then:
A few months later you call the company.
You: Good morning I am Mister bla bla bla, i have a problem, today I got my Internet bill and I've noticed that you've charged to my bill some extra for calls, normally I should pay half price but there's something wrong here.
Them: Can you tell me your Customer ID number please, I will solve this problem as soon as I can.
And so it will for a long time.
Too many promises and at the end they are all the same, promises promises and bla bla bla.
It's all just Marketing.