• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.
  • The forums have been upgraded with support for dark mode. By default it will follow the setting on your system/browser. You may override it by scrolling to the end of the page and clicking the gears icon.

AMD RDNA 4 and Radeon RX 9070 Series Unveiled: $549 & $599

Nvidia marketshare reached very similar heights before the AI craze. Maxwell really did a number on AMD
View attachment 387196
They have always had a larger market share. Now it is 90% though allegedly. That was also marketing. You are talking about a time when EVGA was Nvidia's Knight in shining armour. Even when I built my first GPU back in the day I remembered the Super Bowl and got a EVGA GTS 450. Then Nvidia gimped my card and I have not looked back since. There is no one now to deflect Nvidia's hubris, regardless of how much PNY has paid YT to dominate Ads.
 
Potentially, sure, but creating an unattractive SKU just for an upsell means fucking the AIBs badly, since they have to shoulder the cost of that dead weight. I... don't think that Radeon division is in a position to piss off their partners.
Just like the other overpriced runts before it, the 9070 will settle to a lower street price. Honestly, they should learn from what Nvidia does; usually, the gap between most SKUs is enough to entice a buyer to upgrade to the more expensive SKU without the buyers of the cheaper cards feeling like they got ripped off.
 
They're still not learning, there should be no performance chart without FG/AFMF and upscaling turned all the way up. That being said these things wont be sold at MSRP but they should still be cheaper than than 5070/5070ti, they have a good chance to get back some market share but their marketing material still sucks.
 
They have always had a larger market share. Now it is 90% though allegedly. That was also marketing. You are talking about a time when EVGA was Nvidia's Knight in shining armour. Even when I built my first GPU back in the day I remembered the Super Bowl and got a EVGA GTS 450. Then Nvidia gimped my card and I have not looked back since. There is no one now to deflect Nvidia's hubris, regardless of how much PNY has paid YT to dominate Ads.
Not optimizing for old cards isnt gimping. Many have claimed nvidia "gimped" their older cards, and sites like hardware kanucks have proven this claim wrong many times.

Here's the secret sauce, ready for it? Nvidia consistently puts out an entire stack of cards that have some sort of improvement, even if minor. AMD has not done this since 2011 with the HD 7000 series. The RX 6000s were the first time AMD had a complete stack since GCN 1, and the RX 7000s let their midrange card sit in limbo for 9 months to clear out old inventory, meanwhile the market filled with RTX 4070s.

Consumers value consistency from a brand. It's why they become repeat customers. If a brand becomes inconsistent in their offerings, the consumer trust declines, and the longer this continues, the worse the effect.
 
My issue with the non-XT costing 549 is not even the price per se (though I'd like it'd rather cost 499), it's the fact it's the exact MSRP of the 5070. So either the 9070 conclusively beats it (because we all know 5070 will sell on name alone), or it'll tank on the shelves more than it'd normally do.
 
They have always had a larger market share. Now it is 90% though allegedly. That was also marketing. You are talking about a time when EVGA was Nvidia's Knight in shining armour. Even when I built my first GPU back in the day I remembered the Super Bowl and got a EVGA GTS 450. Then Nvidia gimped my card and I have not looked back since. There is no one now to deflect Nvidia's hubris, regardless of how much PNY has paid YT to dominate Ads.
PNY just doesn't have the same reach EVGA did with customer support, and people that helped run the company actually talked to the community. Without EVGA, Nvidia isn't even hiding their greed anymore.
And it was well known that Nvidia shifted the supply of 4090's to China just before restrictions, seems like geforce buyers are quick to forget history.
 
My issue with the non-XT costing 549 is not even the price per se (though I'd like it'd rather cost 499), it's the fact it's the exact MSRP of the 5070. So either the 9070 conclusively beats it (because we all know 5070 will sell on name alone), or it'll tank on the shelves more than it'd normally do.\
Chrispy_ said it best
Yep, 9070 is going to be 15% slower than the XT, so it needs to be at least 15% cheaper because the performance/$ curve favours cheaper cards. Even $519 would be better than $549 because at least then it's not priced worse than the more expensive XT sibling.

This is the same dumbass, short-sighted greed that made the 7900XT a total failure at launch. The 7900XT was a similar 15% slower than the XTX so it needed to launch at 15-20% less. $800, a price it dropped to VERY QUICKLY after launch. Asking too much at launch, only to get forcibly corrected to a more realistic price by the market achieves absolutely nothing apart from bad PR. Every launch day review (which will stick around on the net for years to come) will be "good, but too expensive - buy something else". The 7900XT has been a great ~$700 purchase for the entirety of the 2024, it was never worth $900 and launch reviews and popularity of the card would have been far more favourable if the MSRP had been $799. The increased popularity likely would have kept cards flying off shelves, and prevented AMD and its partners from having to cut the price further to $700 and below, which is a long-term financial gain that AMD missed out on by overpricing at launch and burdening the 7900XT with bad reviews that lasted for the entire two years of sale.

TL;DR - The short-lived greed will seriously hurt sales of the 9070 throughout the entire sales lifespan of the GPU, even when the price drops.
 
7900XT-s role at launch might have been to boost XTX sales, don't you think?

We cannot judge if the approach worked or not.
 
Infamous RX 480 $199 was €300 in EU country. But AMD gets free pass for fake MSRP.
 
Last edited:
7900XT-s role at launch might have been to boost XTX sales, don't you think?

We cannot judge if the approach worked or not.
Of course we can, given AMD's marketshare: it didn't.
 
7900XT-s role at launch might have been to boost XTX sales, don't you think?
Yeah, it was. And that's a problem.

Because anyone who was in the market for an appropriately priced 7900xt, IE the $700 bracket, instead of buying an overpriced $900 XT, went and bought nvidia instead. By the time the 7900xt was the appropriate price, it was plagued by bad word of mouth for being too expensive and the market had been saturated by its competitor.

This is the type of pricing game people lambast nVidia for, but will wring AMD unlimited passes because they're the "underdog".
We cannot judge if the approach worked or not.
AMD marketshare has fallen to a historic low with the RX 7000s. Yeah, I think we can judge this approach as an abject failure.
Infamous RX 480 $199 was €300 in EU. But AMD gets free pass for fake MSRP.
AMD are saintly, granted unto us to fight against the tyrants, all problems are the result of nGREEDia mindshare, never of AMD's accord

Radeons 420:69
 
7900XT-s role at launch might have been to boost XTX sales, don't you think?

We cannot judge if the approach worked or not.
Based on market penetration of the 7900XTX on steam hardware survey, I think the definitive answer is that it failed miserably.

Even AMD themselves said last year that their goal with RDNA4 was to claw back market share so that they had a large enough user base for developers to care about Radeon feature support again.

They're still not learning, there should be no performance chart without FG/AFMF and upscaling turned all the way up.
Yeah, that's disingenuous but it's also what their performance charts are competing against.

When your competitor publishes utter nonsense like "5070=4090", it's clear this is a dirty fight with no rules.
 
nfamous RX 480 $199 was €300 in EU.
Lies.

1740762060390.png



free pass for fake MSRP.
2080Ti was the first card with faux MSRP. The actual MSRP slipped out on NV's own presentation with Huang later on.

Of course we can, given AMD's marketshare: it didn't.
Elaborate. Assuming this is a thought and not a random for lulz sentence.

With AMD's 10 times smaller market share and top dog cards being about 10% (or less, for AMD possibly much less) of total GPU sales, the effect is split 1%.

You cannot possibly deduct given the accuracy of "market share" coming from the only source at the moment and with god knows what, but certainly not fraction of % precision.
 
Lies.

View attachment 387214



2080Ti was the first card with faux MSRP. The actual MSRP slipped out on NV's own presentation with Huang later on.
2080ti? Did we all forget vega 56 and 64's absolute bullshit "introductory pricing" that only lasted for the first batch of cards? That was a year earlier.
 
Low quality post by NoLongerApcGamingFan
(Can I switch from the "480 was 300 Euo" lie, when in fact it was 249 and later on 229 to some new subject?)
I'm afraid not.

It would be dumb, anyhow, as in-your-face pricing history is available for other GPUs too.
 
FSR4 is RDNA4 exclusive, bummer for the ones that expected it to also work in any other GPU, but expected given it'll be using the new GEMM units found in RDNA4.

Seems like an okay-ish product for gaming. Pricing is not great, but far from awful compared to Nvidia's offerings.

Doesn't seem any relevant for compute, specially given the low memory bandwidth it has, so kinda meh for me personally.
especially the FSR4 section. I'm so curious if it ends up being as good as DLSS4 in terms of fidelity, this is the first time AMD has put special hardware on the card itself to match tensor cores/transformers
CDNA had those since quite some time ago, but it's great to see those finally trickling down into their consumer products.
 
FSR4 is RDNA4 exclusive, bummer for the ones that expected it to also work in any other GPU, but expected given it'll be using the new GEMM units found in RDNA4.
"Made for" RDNA4.
Presumably the fp8.

Per AMD 7000 series might see it later on.

After the reviews right? RIGHT?!?!?!!!!
It can't be bought before the reviews anyhow.
 
I'm afraid not.

It would be dumb, anyhow, as in-your-face pricing history is available for other GPUs too.
Lying with made up quotes doesn't make you look smart. I've got no horse in the 480 race. I was pointing out you were incorrect on nvidia being "first" to lie about MSRP of a card.


Really sucks when in-your-face pricing history is available, huh?
 
Lying with made up quotes
Quote is spot on, that is exactly what you did.

This wasn't about FEs.
It was about fake MSRP.

This is the first time it happened:

1740763432067.png


Later on, when next gen hit, Huang has referenced the MSRP of 2080Ti.
As.... wait for it... $1200.

Mkay? :D

PS
You have succeeded deflecting from the lie about 480 pricing, congratulation.
 
AMD has said they might add FSR4 to RDNA3 later, I'm not expecting them to and with less time spent on previous gen is more time for development on FSR4 for RDNA4.
But man, the Nvidia Defense Force is going strong, digging up crap on cards from 10 years ago, seriously? When Nvidia plays the pricing game, they gimp their cards with less bandwidth, VRAM, and price them at least $100 too high since Turing, but they always get the free pass and buyers will buy it anyway.
 
Back
Top