When your customers are stupid and willing to pay 50-100% inflated prices over a fake MSRP, the most stupid thing to do is, be honest and not take advantage of that stupidity to transform it to higher profit margins.
This is what happens when Youtubers side with the monopoly. Gamers Nexus was (in my opinion) the channel Nvidia chose to use, thanks to their credibility, to silence everyone saying that the 12pin connector is a fire hazard. Steve was singing and defending the "user error" narrative for months after that video.
How paying 499$ for GPU makes ppls stupid?
Im sure 90% of gamers are poor ppls,why else there is so much whining about prices?