It should be noted that Windows only makes up about 12.5% of
Microsoft's business. Office and server cloud services are much bigger. Plus it is the consumer that decides most the path (mobile, PC, yadda yadda) the industry goes, along with the various hardware industries, all advancing at their own paces. MS has some input but really is forced to play follow-on and catch-up most of the time.
Look at PCs. As more and more users started doing more and more of their computing tasks on their cell phones, PC sales plummeted. Nobody really anticipated that, not Intel, not AMD, not NVIDIA, not Dell or Microsoft.
But then PC gaming started taking off and PC sales started to rebound.
My point is, the Windows target audience is constantly changing.
I don’t know if they actually even KNOW who their target audience even is. They can’t make up their minds.
Again, if the target is constantly changing how can they make up their minds? They must change with it - no easy task.
I think they know who their audience is. They just don't put their audience's [ever moving] wants and desires high on the priority list.
