While I agree with this, I have to give full credit to
@Bwaze - they're known as the Graphics Mafia for a reason, you know. I genuinely believe that Nvidia generally has the superior products throughout the stack, with certain exceptions (for example, the 9070 XT at MSRP is an unbeatable product, and even at around $900 for models like the Nitro+, still palatable) - at least if you are a Windows gamer.
What I will never defend is this type of conduct. They know they are losing ground, and they know that they are dealing with a botched launch and plenty negative feedback, as impressive as the RTX 5090 is... that's it. The other cards aren't anywhere near that tasty, and they know it. Which is why they will now attempt to make things difficult at every turn - it's honestly bad PR, it won't help their case any.
GPU shrinkflation is hitting the 60 tier mercilessly ever since they started to sell tiny dies that should go on the successors to the 1030 and 1050 and x60 and x60 Ti. This generation will be the worst yet in that department.