I'd just filter the opinion with a reasonable amount of salt then rather than throw it out completely.. thats how I tend to deal with most people on this forum since most people on this forum are loyalists to one company or the other more than people think.
Even I dabble a bit into supporting team red more than team green sometimes (not intentionally but I'm sure my post history could suggest that), but I try to not let my personal sentiments sway me so hard I become irrational like some here.
Doesn't mean I haven't dunked on both companies when I got the chance though. NVIDIA just makes more blunders as of late; and they're more interesting to dunk on because of that. I've dunked on AMD quite a few times, especially for the rumor about the 9060 XT being 450 USD at MSRP (good thing it wasnt, but still that price is just.. meh.)
I avoid calling it fake personally because its not exactly true to call it fake. It's generating a new frame through AI rather than through the game being able to render a new frame however, so its still far from native in that regard. We all got a potential bias, eh? Nothing wrong with admitting it.
Its not exactly 'free' though, its got asterisks. Some wanna embrace, some dont. I personally would prefer native over everything because I think that stuff like frame gen and upscaling should be extra features rather than necessities like they can sometimes become (if upscaling has shown anything. Not too worried about frame gen being necessary since you know, it requires a good base framerate to get good results.)
Kind of my opinion personally, though I dont necessarily agree with everything; The graphics race is only really at the AAA level though, among indie games you dont see many super high level fidelty experiences unless they're mods for existing games or the games necessitate a reason to have them (walking simulators, story based games that wanna immerse you, etc.) for example
). 
