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They did not. Like I said, only having supply issues resolved by month 3 (and nowhere near worldwide FWIW) isn't doing it right in any book. When only several countries have access to cards sold at MSRP it's not it.
Strange thing, there is plenty of stock in europe, some retailers tried scalping and now they are priced almost at MSRP and nothing is moving, i've seen 5070 ti as same price as 9070 xt and no big interest there.
There was some buzz on local forums about buying AMD or Nvidia in first few weeks but are deserted now, so they are right, gaming market is small business for them.
The smaller company with the much smaller wafer allocation at TSMC delivers 10 times as many GPUs to gamers as the one with 90% market share, yet you say they're doing it wrong?
AMD are like: "What we're cooking up for you will be legendary. And the prices will be excellent!"
But then the release date is meh, stock almost doesn't exist and you're a lucky guy if you "only" overpaid 15 percent over the MSRP. And maybe next year everything is kinda resolved.
NVIDIA being 10 or whatever times worse doesn't matter at this point. AMD ain't your indie developer with a toaster and a dream. They are a multi billion company that can deliver and must deliver, yet they never live up to their promises. I would've been wordless and complaintless if they just released the same cards at the same price but in a complete silence.
AMD are like: "What we're cooking up for you will be legendary. And the prices will be excellent!"
But then the release date is meh, stock almost doesn't exist and you're a lucky guy if you "only" overpaid 15 percent over the MSRP. And maybe next year everything is kinda resolved.
NVIDIA being 10 or whatever times worse doesn't matter at this point. AMD ain't your indie developer with a toaster and a dream. They are a multi billion company that can deliver and must deliver, yet they never live up to their promises. I would've been wordless and complaintless if they just released the same cards at the same price but in a complete silence.
AMD are like: "What we're cooking up for you will be legendary. And the prices will be excellent!"
But then the release date is meh, stock almost doesn't exist and you're a lucky guy if you "only" overpaid 15 percent over the MSRP. And maybe next year everything is kinda resolved.
NVIDIA being 10 or whatever times worse doesn't matter at this point. AMD ain't your indie developer with a toaster and a dream. They are a multi billion company that can deliver and must deliver, yet they never live up to their promises. I would've been wordless and complaintless if they just released the same cards at the same price but in a complete silence.
-In terms of market cap AMD is closer to being an indie developer than it is to being Nvidia.
Nvidia is 3.2 Trillion
AMD is 178 Billion
When developing cutting edge silicon and fighting for the same limited labor pool that are qualified to actually design these things, AMD is at a staggering disadvantage.
That they manage to compete at all, on two fronts no less (CPUs and GPUs), is a minor miracle.
Edit: It's like comparing your average "wealthy" retiree to Elon Musk. Like yeah they both have money and are on a shitload of drugs, but the retiree is closer to being homeless than being Elon Musk when it comes to wealth.
You know Nvidia is grossly overvalued based on governments contracts, if or when Intel, AMD, Google get somewhat competitive and usable in this space then you will see things change.
I saw an interview of jensen, now you guys tell me what is obvious and what he really wants, clues "infinite race" "compete for a long time" "enormous amounts of investments"
Where exactly is the lie in what he said? In fact, how could you possibly interpret that as disparaging when it's simply the factual truth? At least you're not claiming to be unbiased LMAO
You know Nvidia is grossly overvalued based on governments contracts, if or when Intel, AMD, Google get somewhat competitive and usable in this space then you will see things change.
I saw an interview of jensen, now you guys tell me what is obvious and what he really wants, clues "infinite race" "compete for a long time" "enormous amounts of investments"
You know Nvidia is grossly overvalued based on governments contracts, if or when Intel, AMD, Google get somewhat competitive and usable in this space then you will see things change.
I saw an interview of jensen, now you guys tell me what is obvious and what he really wants, clues "infinite race" "compete for a long time" "enormous amounts of investments"
He's not wrong. Jensen was quite tactful given the reporter's loaded question, I'll go a step further beyond... it's only behind because of all the bureaucracy. China doesn't value its workforce nearly as much as the US, so things move at a much faster pace at a significantly lower cost. Efficiency, environment, human rights, etc. all be damned.
Love it or not, Nvidia is caught up in the hegemonic "AI war", and the powers that be decided that the United States retaining supremacy and/or primary control of this technology is vital to their interests, so, yeah.
Nvidia or AMD market cap is based on possible future profits, emotion, perceived value.
So that number is not real, it is a perceived value that can change if China farts an AI model, make it open source and free.
If you have money you can gamble in las vegas or wall street, see if you can beat the system with no inside information.
He's not wrong. Jensen was quite tactful given the reporter's loaded question, I'll go a step further beyond... it's only behind because of all the bureaucracy. China doesn't value its workforce nearly as much as the US, so things move at a much faster pace at a significantly lower cost. Efficiency, environment, human rights, etc. all be damned.
Love it or not, Nvidia is caught up in the hegemonic "AI war", and the powers that be decided that the United States retaining supremacy and/or primary control of this technology is vital to their interests, so, yeah.
You missed all the clues!
What he is trying to convey is that AI race will never end, US will need to forever invest in AI/Nvidia, it is an "infinite race" that requires "enormous amounts of investments".
The man is brilliant, he says China can beat US anytime, but, if you invest as much money as you can get, then you might still be ahead but not by much, as long as you spend with us you can have a chance.
He will milk USA DRY ! he might even play both sides so the spending is enormous.
You missed all the clues!
What he is trying to convey is that AI race will never end, US will need to forever invest in AI/Nvidia, it is an "infinite race" that requires "enormous amounts of investments".
The man is brilliant, he says China can beat US anytime, but, if you invest as much money as you can get, then you might still be ahead but not by much, as long as you spend with us you can have a chance.
He will milk USA DRY ! he might even play both sides so the spending is enormous.
No, I didn't. You probably missed out on the thread we were discussing this some time ago, but it is widely considered that AI is still in its infancy. Advanced LLMs are just the beginning, eventually artificial intelligence will spread to many businesses and facets of life. I'm not presumptuous enough to tell you that you've missed all the clues yourself, but I will say that I firmly believe that the reason the investment in AI is so intense is that eventually, it will be used to replace the workforce. Many, many jobs and trades will cease to exist in the future. And that doesn't fly with me.
All AMD needed to was do a GPU to match the GTX 3080/5060 @ 16GB( solid RDNA 4 and drivers) sell for under $400 and Nvidia would have to take notice, AMD could show their customers respect and we'd show it with a decent priced gpu with our wallets....
Man my whole vision started flickering red after reading this thread, I think I need a doctor
It's always great to see the same tired old arguments wheeled out, like only wanting a brand to be cheaper so you can buy a different brand even cheaper, and that anyone expressing positive views of a product could be a paid agent.
Techpowerup, come for the reviews, stay for the mental gymnastics.
All AMD needed to was do a GPU to match the GTX 3080/5060 @ 16GB( solid RDNA 4 and drivers) sell for under $400 and Nvidia would have to take notice, AMD could show their customers respect and we'd show it with a decent priced gpu with our wallets....
Well, the 9060 XT will slot between the 3070 Ti and 3080 performance-wise. Slower than the 3080 and a bit behind the 7900 GRE, so I guess for most customers with basic needs, it should be enough.
What it is not, however, is the upgrade that someone who bought a 3070 Ti or RX 6800 back in 2021. Buying one would be a foolish sidegrade.
Wish it to be true that RX 9060 XT is going to have performance similar to RX 6800/3070 Ti. It'd means it'll be at least 40% faster than my RX 7600 (and that I should listening to some of you and wait for it ;P). But. 5060 Ti 8GB plus around 6% doesn't mean that in fact it will be closer to 6750 XT/7700 XT/3070 non-Ti?
If 9070xt it would be 7700xt with sufficient 16gb buffer, and better features
Still waiting for Rx HDR, would be awesome if the price will be adequate. But I am suspicious. Best case scenario towards end of this year it could be aviable in good price maybe. But for sure if anything this or arc b770 is something I am waiting for.
AMD are like: "What we're cooking up for you will be legendary. And the prices will be excellent!"
But then the release date is meh, stock almost doesn't exist and you're a lucky guy if you "only" overpaid 15 percent over the MSRP. And maybe next year everything is kinda resolved.
NVIDIA being 10 or whatever times worse doesn't matter at this point. AMD ain't your indie developer with a toaster and a dream. They are a multi billion company that can deliver and must deliver, yet they never live up to their promises. I would've been wordless and complaintless if they just released the same cards at the same price but in a complete silence.
What do you expect if the 5070 and 5070 Ti was nowhere to be found for months and their prices suck, too? Do you expect people wanting a higher midrange GPU to not jump on a much better offer from AMD?
Where exactly is the lie in what he said? In fact, how could you possibly interpret that as disparaging when it's simply the factual truth? At least you're not claiming to be unbiased LMAO
All AMD needed to was do a GPU to match the GTX 3080/5060 @ 16GB( solid RDNA 4 and drivers) sell for under $400 and Nvidia would have to take notice, AMD could show their customers respect and we'd show it with a decent priced gpu with our wallets....
Because this is EXPECTED from a company that has borderline 100% of the market under themselves and selling gaming GPUs is irrelevant for them. They could've released zero GPUs this year and it still would've been fine by them. I can't complain about rain being a thing, y'know. But AMD are in no position for that. If they wanna forfeit the gaming GPU market it's up to them, but why would they run campaigns hinting otherwise? Doesn't make any sense.
Also remind me who released current gen GPUs under 500 dollars and who didn't pretty please.
Because this is EXPECTED from a company that has borderline 100% of the market under themselves and selling gaming GPUs is irrelevant for them. They could've released zero GPUs this year and it still would've been fine by them. I can't complain about rain being a thing, y'know. But AMD are in no position for that. If they wanna forfeit the gaming GPU market it's up to them, but why would they run campaigns hinting otherwise? Doesn't make any sense.
Oh, so the 3.2 trillion $ company not selling anything is fine and expected because they're into AI, but the 178 billion $ company selling 10 times as many cards is bad? Do you see your bias here?
By the way, did you see or glance over AMD's CES keynote back in January? It was all about AI. Nvidia isn't the only company riding the wave, you know.
Edit: So if the 18 times smaller company can sell 10 times more cards than the bigger one on launch day, that says something about the difference in their attitude towards gamers, don't you think?
I see and I'm biased towards affordable hardware that's not given by Team Green for obvious reasons (not their business priority), nor is it given by Team Red who might make tenfold more GPUs but it's their historical lowest anyway. We had two or maybe even three times more RDNA3 GPUs by the end of the month 1 than we have RDNA4 GPUs by the end of the month 3.
While I'm pissed off by both parties I at least understand why the Greens do that. Logic is dead on the AMD's side.
I see and I'm biased towards affordable hardware that's not given by Team Green for obvious reasons (not their business priority), nor is it given by Team Red who might make tenfold more GPUs but it's their historical lowest anyway. We had two or maybe even three times more RDNA3 GPUs by the end of the month 1 than we have RDNA4 GPUs by the end of the month 3.
While I'm pissed off by both parties I at least understand why the Greens do that. Logic is dead on the AMD's side.
Logic is not dead. They're both heavily invested into AI. Whether your country gets 1, or 10, or 1000 gaming cards from either company is irrelevant for them these days.
So going from there, 10x more 9070 (XT) cards than 5070 (Ti) at launch is 10x better in my point of view. And I haven't even mentioned the better price.
It seems like they're slowly trying to course correct but man the ship takes a long time to turn. Even the excellent 9070 series is still plagued by inflated pricing in many if not most regions where the competition is more rapidly stabilising, which isn't bad for a company who seemingly doesn't care at all. I'd love to see real, reliable sales figures for all current gen cards too, where at the moment I haven't seen any figures worth hanging my hat on.
Not everywhere this is true, sadly. At least not for 9070 (non XT) here, in Poland.
Gainward Python III - 2600 PLN (2500 on sale right now)
Palit Infinity 3 - 2630 PLN
Palit GamingPro - 2790 PLN
That's for RTX 5070.
Cheapest ASRock Challanger or Sapphire Pulse means 3000 PLN (or 2812 PLN for PowerColor Hellhound from that one small store who is selling things not from official distribution).
It looks better for 9070 XT though, as it starts from 3200 PLN (PowerColor Reaper), while RTX 5070 Ti starts from 3800-3900 PLN (Inno3D X3/Gigabyte Windforce).
* * *
Now. There's a chance I'm going to join Macro Device with him complaining all around If 330$ (RX 7600 XT's MSRP) means at least 1500-1600 PLN in my country, then RX 9060 XT will cost at least 100-200 PLN more. And that's a price range of a brand new 7700 XT or RTX 5060 Ti 8GB (or 6750 XT when was available). So, if not cheaper, better be significantly faster than them or it's really DOA for me. Hope to be wrong as I want one. No need it, but want.
The thread is long, and I didn't have time to read all the comments. But, here's my, even longer take:
The performance gains vs previous gen are... dissapointing. The comparison against 8GB (even though GDDR7) is even more slimy move. $350 for the card with bottom bin chip, that doesn't even exist is absolute garbage. The slides are misleading, and they don't even have the downward pointers, to prevent the annotation (games names) to overlap each other.
xx60 is a mass production, entry level card. This is what makes the bulk of the sales for all consumer grade prducts, not only VGAs. And it should be affordable, in order to be purchasable, by as bigger audience possible. So far it seems AMD wants neither/naught of it.
This is just silly. AMD is clearly not fighting nVidia. There's no challange, no competition, no progress. They do not make products affordable. They want to be a "slightly cheaper and inferior" nVidia. I don't get how this is different of their previous "stigma" of underdog, and how does this show up as being a "premium" brand, outside the price making.
The worst part, is that this should have been an affordable SKU. What it does however, is completely otherwise, and cements the gauging prices even more. This means the eventual price would be twice or thrice higher, considering all the supplier and retailer markups. The things got ugly.
AMD sets the MSRP for the "class", for the GPU, not the card itself. As AMD got no balls to make MBA, but rather taxing AIBs for dies, without any expencese for themselves. The "ultimate", the reference model doesn't even exist as a commecial product/SKU, but rather a prototype.
So, this means that AIBs take this MSRP as a "starting point". Thus, they add the price of BOM, for PCB, and its components, the chip, the cooler, on top of MSRP. And the final price for an AIB SKU ends up as something AMD have set on the stage, plus about 150+markup for whatever AIB have included in end product. Surely, the AMD should have include that. But from the experience of last three to six years, AIBs never sell their their "close to MSRP/reference model" cards for MSRP $$$. Instead, they either make those inferior to "superior" overpriced gaming stuff, or just not deliver the quantity.
Also, the card still has GDDR6, and not even the fastest. Now, when the supply of it is plenty, and the price is not really big, AMD has the hubris to ask "extra" for something what should have been a $300 for 16GB model, as a base one. The 8GB model should have been sold at discount, in order to be really an attractive for a product with artificially limited potential, and bad "futureproof" capabilities, and only for people for someone, who really doesn't "need" 16GB, or systems, that are incapable utilize more.
Also the 8GB was a standard eight years ago for Polaris (yeah yeah, the upsell factor), and later with RDNA1. But somehow in 2025, these companies make an image, that 16GB should somehow be a "premium". And there's no progress, as these companies hold it, for own greedy goals. To squeese every penny for every cheapest stuff they sell.
There's no way this card requires a lot of PCB components for the amount of power it uses, to begin with. The cooler also doesn't seem to be huge and expensive. There's simply no points for being $350 for a basic "MSRP" model. That also doesn't take into account the tarrifs, which will inevitably strike the real end products. This, the real MSRP should be either $2800-$300 for 16GB/$220-240 for 8GB) or this is a no go. There's so much more of other stuff to be bought, that these cards can stay at shelves.
Also, the PCIE X16 should not be the factor of praise, and upsold by nVidia's x8. As it should never have been the case, and GPU vendors never should have to cut down the lanes in the first place. It was maybe acceptable, for something like RX 6400/6500. But for xx60 class card, which in many cases will obviously go into an older system, as being more "affordable", due to it's price, and benign to HW requirements. Removing another half (8 lanes), was rendering the product unusable for many people, thus the amount of product not being sold. The gains from cutting the lanes is so negligible, that there's no point to do that, outside the effort to doom the product.
Again, AMD uses same old garbage tactics, as it used with amount of onboard GDDR, but now with lanes, and there's nothing to be praised about. If X16 is true, than this is an evidence of "mistake" for previous x600 RDNA counerparts.
-In terms of market cap AMD is closer to being an indie developer than it is to being Nvidia.
Nvidia is 3.2 Trillion
AMD is 178 Billion
When developing cutting edge silicon and fighting for the same limited labor pool that are qualified to actually design these things, AMD is at a staggering disadvantage.
That they manage to compete at all, on two fronts no less (CPUs and GPUs), is a minor miracle.
Then AMD should stop to boast about their superiority and their brand (and especially as a single entity). If they have no "power" to compete, they should just supply their existing user audience, with decent, solid products for a decent price.
So far, AMD is marketing itself out of their league and capabilities. They claim too much, and deliver too little. This not much the case with the products themselves (excluting the subject), but rather market share and supply. The later is so low, that the amount of buyers, gotta fight for the abilty to purchase the product, at the exorbitant price (as this is much the case with the AMD mobile products, like laptops and mini-PCs). As overall the markups for AMD products are higher than the ones for Intel and nVidia.
And I don't give a sigle sh*t about who in the supply chain take the most of the markup, and how does it hurt, or benefit AMD. What matters is the affordable advanced products. And the current situation is so, that none of two major GPU players take any steps towards making it true. The advancement of entry level, mid end GPU has stuck in 2020. There's no progress, except the price. That's why more people are willing to pay for the higher tiers GPUs.
And even AMD's own APUs (mostly desktop), exist only to upsell the x600/xx60, (x700/xx70 in case of Strix Halo) class cards. Go figure, how much Strix Halo, and even Strix point cost. That renders them entirely moot, compared to the similary priced dGPUs, even old ones.
AMD asks too much for what they have. They can sell their products, until there's no rivals. But as soon, as nVidia will properly get their hand on the ARM, and their own proprietary ecosytem, with own CPU, it will be dooms day for AMD.
And knowing nVidia, and their CUDA, PhysX, GameWorks, RTX, mining and AI, they will dump huge load of money, to if not on R&D of the decent x86-6x alternative, to to at least advertise their stuff so much, that the "old" intel and AMD x86 stuff becomes "irrelevant" in the eyes of public. To make it the another "holy grail" of computing. Even if it's hot turd, and doesn't cut. nVidia did this their entire history, since the inception day, And they have the money to do so again. They can basically spend entire AMD budget, solely on advertisement.
Thus this is not a problem of nVidia. This is a problem of AMD, that they are unwiling to secure their consumer GPUs marketshare. To make their name not by the fancy PR stunts, but as a strong contender and a solid offer, among the HW enthusiasts, gamers, and especially ordinary PC users.
And I don't mean the drivers, or dumb frame generation, upscallers and RT for the low end cards. I mean they should become a trusted choice in minds of buyers. And this is especially easy, when nVidia is dropping their consumer/gaming GPU segment.
But this is impossible, until AMD is stuck in -$30-50, for a "Red" nVidia, with slightly worse features. "They've tried it earlier and it didn't work for them in the past" doesn't work here either. They should detatch their image, their mentality, their pricing from nVidia. The winner is the one who does it's best rgardless of opponent, independently.
So far, this just looks like another blatant "arrangement" between two.
nVidia doesn't squeeze AMD from dGPU/AI market, and AMD "gets its bread", by staying uncompetitive.
Exactly! The prices of new gen products don't replace the older ones. Their prices just stack up on top of older stuff, which in it's turn never become cheaper, or rather even more expensive, the closer the SKUs come to the EOL, and depending, on "sh*tiness" of newer gen products.
Exactly my point; if they were to actually fight NV there would've been 300-dollar GPUs capable of beating RTX 4070 BEFORE 2025. 500-dollar GPUs capable of beating 4070 Ti Super, also BEFORE 2025. And maybe a 1000-dollar GPU that beats 4090 in every metric. And the market would've been flooded with such chips, good stock everywhere from the day 0.
What we have is crumbs and it's beyond unforgivable.
P.S. FSR4 is also very slow to expand. The number of games natively supporting it is still minimal.
If 330$ (RX 7600 XT's MSRP) means at least 1500-1600 PLN in my country, then RX 9060 XT will cost at least 100-200 PLN more. And that's a price range of a brand new 7700 XT or RTX 5060 Ti 8GB (or 6750 XT when was available). So, if not cheaper, better be significantly faster than them or it's really DOA for me. Hope to be wrong as I want one. No need it, but want.