The lack of tool-free heatsinks apart from the primary one is a bit below par too for 2025, with the cheaper MSI MAG Z890 Tomahawk Wi-Fi going further here, although it too was on the edge when it came to dealing with our PCIe Gen 5 SSD. The two boards are very similar otherwise. They both have a decent amount of power on tap from their USB 3.2 Gen 2x2 Type-C front panel headers and a lack of Type-A USB ports on the rear panel compared to some of the competition, albeit we're comparing against slightly more expensive options.
However, the MSI board does pull ahead in a few areas. It has a less arduous GPU release mechanism, extra Type-A and Type-C ports on the rear I/O panel, and it features tool-free installation across more M.2 heatsinks. The added bonus of 5 Gbps rather than 2.5 Gbps Ethernet and the fact the VRMs were kept cooler in our stress test are just cherries on top. On the flip side the ASUS board has a better EFI and much better software (once you've worked out how to install what you need). However, the MSI MAG Z890 Tomahawk Wi-Fi is also $30-40 cheaper, winning the value argument.