Freecom Launches World's Thinnest Mobile Hard Drive Exclusively for Macs

[btarunr]

Freecom, a Mitsubishi Kagaku Media company, today unveiled the Mobile Drive Mg - an elegant mobile hard drive designed specifically for the Mac market. Encased in an ultra-lightweight and strong magnesium enclosure, the Mobile Drive Mg is an ideal match for the Apple MacBook - perfect for those style-conscious Mac users and at just 10mm is also the thinnest mobile hard drive available in the world, allowing users to reliably expand their storage capacity with a complementary product that is elegant, portable and easy to use.

The drive also features the latest USB 3.0 interface standard, which offers rapid data transfer speeds of approximately 130 MB/s. Ideal for both home and professional users who want to transfer large files quickly and carry their data on the move, the Mobile Drive Mg is significantly faster than traditional USB 2.0 solutions, enabling users to back up and upload information in a matter of seconds. The drive is backwards-compatible and will work with all USB 2.0 enabled computers and notebooks, as well as forthcoming USB 3.0 models.



"The Mobile Drive Mg's magnesium enclosure has the desirable combination of sleek aesthetics and functionality that many Mac customers look for in a product," said Jelle Stalpers, Apple Business Development Manager for Freecom. "Visually, the colour and wafer-thin profile of the drive make it the perfect complement to the Apple MacBook, and what's more, it is really easy to use - by simply plugging the hard drive into a USB port on a computer or notebook, users can quickly back up important data and share office work, digital photos, music and movies with colleagues, family and friends. From a more practical point of view, the incorporation of USB 3.0 technology makes it possible to transfer filesin the blink of an eye."

The Mobile Drive Mg will only be available through Apple Premium Resellers in a range of three different models, all of which are future ready and are an exact colour match with Apple's popular MacBook. The first - the world's thinnest mobile hard drive - has a height of just 10mm, while Freecom's other models are both standard-sized mobile hard drives; the difference between them being that one comes with the added benefit of FireWire 800 technology.

In addition to being incredibly strong and durable, the magnesium casing can easily be recycled - making it both practical and environmentally-friendly. The drives are also Mac formatted, making them ready for immediate use with a Macbook and 100 percent Time Machine compatible. All Mobile Drive Mg products come with a two year warranty and unlimited helpdesk support.

Pricing and Availability
The Mobile Drive Mg will be available from mid-January in the following capacities, with higher capacities to follow at a later date:

• 320GB (10mm in height with a slim line 7mm hard drive inside, USB 3.0). RRP EUR 79,95/GBP 69.95
• 750GB (with USB 3.0, 12mm in height). RRP EUR 119,95/GBP 109.95
• 750GB (with USB 3.0 & FireWire, 12mm in height). RRP EUR 129,95/GBP 119.95

View at TechPowerUp Main Site

 

[Mistral]

So, for the sake of argument, how are they preventing this from being used on something that's not Apple-stamped?

Also, this not being an SSD and without a single word about the actual drive tech shown... a 5200 rpm or less platter? On USB 3 only for marketing? Seek times must be sick...

 

[blibba]

They are preventing PC users from buying it by making it such poor value for money and so slow that only a Mac user would ever fall for it.

 

[Red_Machine]

They are preventing PC users from buying it by making it such poor value for money and so slow that only a Mac user would ever fall for it.

Absofrackinglutely! Somebody else who understands how it is!

 

[wickerman]

maybe its pre formatted, if so it wont be using the same file system that windows users rely on...but then really all you have to do is reformat it and off you go. USB3 is pretty much a waste though seeing as how Apple will not offer USB3 on any of its systems right now, and probably won't until its an integrated part of the components they get from Intel or Nvidia - or their future partners.

 

[Wrigleyvillain]

Absofrackinglutely! Somebody else who understands how it is!

Yeah I understand that you are close-minded ignoramuses stuck in the technological mentality of the mid to late 90s who are too caught up in blind fanboy hatred to know that is just marketing BS.

Especially considering Macs are essentially PCs running OS X and can read and write FAT and read NTFS now. See? I know something about modern computers unlike some of you apparently.

 

[EastCoasthandle]

My initial thought of the pic itself reminded me of a PDA with a stylus pen beside it.

 

[Roph]

Making something white and saying it's "for mac" is basically a license to charge 25-100% extra for it.

 

[blibba]

Yeah I understand that you are close-minded ignoramuses stuck in the technological mentality of the mid to late 90s who are too caught up in blind fanboy hatred to know that is just marketing BS.

Especially considering Macs are essentially PCs running OS X and can read and write FAT and read NTFS now. See? I know something about modern computers unlike some of you apparently.

Despite my ignoramity, I am able to identify that what you have posted in your second paragraph there in no way contradicts the posts above it.

Care to elaborate as to in what way your opinions differ to mine?

Or did you just not understand the mind numbing complexity of my single sentence post?

 

[Breathless]

Despite my ignoramity, I am able to identify that what you have posted in your second paragraph there in no way contradicts the posts above it.

Care to elaborate as to in what way your opinions differ to mine?

Or did you just not understand the mind numbing complexity of my single sentence post?

He is obviously a genius, ye even a savant, with reasoning skills and a depth of knowledge far beyond that of our limited intellectual capacities. To even attempt to attempt to refute him after his insightful words of wisdom would be like attempting to intimately comprehend - in its infinite complexity - the underlying intricate design of space and time. You dare not try dat shizzle mah nizzle.

 

[Frick]

They are preventing PC users from buying it by making it such poor value for money and so slow that only a Mac user would ever fall for it.

TUrn back, Troll!

Anyway, it probably don't have MBR = no windows XP. Vista and 7 will probably read it. Also only premium Mac sellers.

 

[AsRock]

Making something white and saying it's "for mac" is basically a license to charge 25-100% extra for it.

Apparently they do not even need to put the apple it on now either...

 

[timta2]

USB3 is pretty much a waste though seeing as how Apple will not offer USB3 on any of its systems right now, and probably won't until its an integrated part of the components they get from Intel or Nvidia - or their future partners.

There are actually Mac compatible USB 3.0 expansion cards available for the Mac Pros. And regardless of what Apple says, it really wouldn't surprise me to see USB 3.0 on the Spring refreshes. They have made it clear that that they want to move ahead with Light Peak.

http://www.caldigit.com/AVDrive/Card_PCIex.html

Personally USB 3.0 doesn't excite me. My PC has it and I don't feel the need to add any USB 3.0 perhiperals, not yet anyway.

Especially considering Macs are essentially PCs running OS X and can read and write FAT and read NTFS now. See? I know something about modern computers unlike some of you apparently.

And don't forget that Macs are the only computers that can LEGALLY run both Mac OS X and Windows 7.

Apparently they do not even need to put the apple it on now either...

Do you really think the tyrant (LOL) over at Apple would let a third party company put the Apple logo on their product? Can you show me an example of this happening anywhere in the business world?

 

[micksh]

And they are lying about "World's Thinnest". It has 10mm thickness.
Here is 5mm thick drive http://blogs.consumerreports.org/electronics/2008/09/buffalo-techs-s.html
It is 1.8", but they didn't say World's Thinnest 2.5", just World's Thinnest.

Also here is 9.9mm thick 2.5" drive, also the World's thinnest.
http://www.engadget.com/2010/11/03/hitachi-gsts-g-drive-slim-worlds-thinnest-2-5-inch-external-h/

If this site is to be believed, Cirago drive would be even more thin, 0.35" = 8.9 mm
http://www.testfreaks.com/blog/review/cirago-cst5250-250gb-portable-usb-hard-drive-2-5/

 

[Mussels]

Yeah I understand that you are close-minded ignoramuses stuck in the technological mentality of the mid to late 90s who are too caught up in blind fanboy hatred to know that is just marketing BS.

Especially considering Macs are essentially PCs running OS X and can read and write FAT and read NTFS now. See? I know something about modern computers unlike some of you apparently.

yeah but you fail at reading.


he never said macs cant read PC drives (and i do mean READ - they cant write to NTFS by default) - he said they made this drive mac only by NOT formatting it into NTFS/Fat32 (the common standards between the two OS's)

 

[blibba]

...he said they made this drive mac only by NOT formatting it into NTFS/Fat32 (the common standards between the two OS's)

Who did?

 

[Mussels]

Who did?

i've lost track now.

it also messes up when people edit their posts and i dont quote them.

 

[Red_Machine]

Yeah I understand that you are close-minded ignoramuses stuck in the technological mentality of the mid to late 90s who are too caught up in blind fanboy hatred to know that is just marketing BS.

Especially considering Macs are essentially PCs running OS X and can read and write FAT and read NTFS now. See? I know something about modern computers unlike some of you apparently.

Hey, troll, buzz of and let the techies talk shop. Or did you not notice the qualifications in my sig?

Your average Mac is technologically inferior to a modern PC and all of them cost an exorbitant amount more considering what they are. A PC equivalent of a Mac Mini can be had for less than £300 in some places, whereas the Mini starts at £600. And don't get me started on the Mac Pro. My PC is superior to the base model in all respects and even the high-end model in some, yet a Mac Pro costs at least £3,000 here. My PC cost me less than £1,000.

Enough said.

 

[Mussels]

Hey, troll, buzz of and let the techies talk shop. Or did you not notice the qualifications in my sig?

Your average Mac is technologically inferior to a modern PC and all of them cost an exorbitant amount more considering what they are. A PC equivalent of a Mac Mini can be had for less than £300 in some places, whereas the Mini starts at £600. And don't get me started on the Mac Pro. My PC is superior to the base model in all respects and even the high-end model in some, yet a Mac Pro costs at least £3,000 here. My PC cost me less than £1,000.

Enough said.

trolling a troll is also not cool.


Pro tip, see the below line for my qualifications:

My qualifications are: who the hell trusts random qualifications from some dudes sig on the internet? seriously.

 

[blibba]

i've lost track now.

it also messes up when people edit their posts and i dont quote them.

Ah well, it wasn't me then.

Or did you not notice the qualifications in my sig?

In fairness, your qualification wasn't exactly issued by a source of Apple vs Microsoft objective neutrality, but nonetheless your point is valid.

 

[Frick]

Hey, troll, buzz of and let the techies talk shop. Or did you not notice the qualifications in my sig?

Your average Mac is technologically inferior to a modern PC and all of them cost an exorbitant amount more considering what they are. A PC equivalent of a Mac Mini can be had for less than £300 in some places, whereas the Mini starts at £600. And don't get me started on the Mac Pro. My PC is superior to the base model in all respects and even the high-end model in some, yet a Mac Pro costs at least £3,000 here. My PC cost me less than £1,000.

Enough said.

Aaaanddd again people fail to understand that you do not buy macs for a good price/performance ratio.

Also, show me a computer with the power, power draw and the size of a mini. While you're at it, you can also dig up a laptop with the size, screen and battery life as the Macbook Air. Size is a feuture here. And how can your computer compete with two 6core westmeres? I kinda agree on the Pro's though, but the iMacs and Macbooks are priced spot on.

 

[Red_Machine]

Also, show me a computer with the power, power draw and the size of a mini.

The Dell Studio Hybrid, which I own. 26W on idle, 45W full load. 2GHz Intel dual-core and the same intergrated GPU as the earlier model Minis that it competed with. With an optional Blu-Ray drive to boot.

And how can your computer compete with two 6core westmeres?

That's the higher-end ones. The base model has a single quad-core, clocked fairly low from what I understand.

 

[Frick]

I didn't know about the Dell Hybrid, thanks!

Now you have Macbooks (don't forget weight and battery life).