AMD Demos Breakthrough Performance of the ZEN CPU Core

[xenocide]

I think they learned a lesson from that and aren't going to over-hype Zen before release and a part of the Bulldozer hype train was also AMD fans hyping it. Really I can't blame AMD for hyping their product before release. Most companies do it.

4 in 5 AMD fans suffer from Stockholm Syndrome.

Being serious though, there's a difference between promoting an upcoming product and misleading marketing which is what they did with Bulldozer... and Phenom II... and Phenom I... and almost all of their APU's. AMD has a history of using misleading slides and data to indicate their products will be substantially better than they actually are. Say what you will about Intel, but even if it's not the best news they stay reasonable with their claims, and are always pretty accurate.

 

[TheoneandonlyMrK]

4 in 5 AMD fans suffer from Stockholm Syndrome.

Being serious though, there's a difference between promoting an upcoming product and misleading marketing which is what they did with Bulldozer... and Phenom II... and Phenom I... and almost all of their APU's. AMD has a history of using misleading slides and data to indicate their products will be substantially better than they actually are. Say what you will about Intel, but even if it's not the best news they stay reasonable with their claims, and are always pretty accurate.

Like accurately refusing that gpu's are necessary nope cos they force a shit one on almost everyone bar Pentium ,they think they have Vr covered with Moorestown but hey you keep listening closely bro.

 

[rruff]

The thing is that AMD needs to be charging more.

Their market share has plummeted in both dGPU and CPUs and you think they need to charge more? That would make it worse. They have inferior architecture (poor performance and efficiency) that is expensive to produce. They won the contract for game consoles because they were the low bidder. There may be little profit, but the alternative would be worse.

The only way out of the hole is superior product, high performance and low cost (to produce). Their current size puts them in a bad spot. They simply don't have the resources to compete. Weak budgets for R&D, design, support, marketing, etc. It would take a miracle for AMD to pull back significant market share IMO, and profits will be negative to thin until they do.

 

[Frick]

The only way out of the hole is superior product, high performance and low cost (to produce). Their current size puts them in a bad spot.

I'd say what they need is to have a modern chip that offers decent power/price/performance ratios. They have a long, long way to go to be superior to Intel.

 

[rruff]

I'd say what they need is to have a modern chip that offers decent power/price/performance ratios.

Inferior designs *have* to be sold cheap, if they want to sell any at all. Apparently so cheap that the profit gets squeezed down to nothing. It's really hard to make money that way in the CPU and GPU markets. If AMD wants to compete with that strategy then they need a lower performance design that is inherently cheap to produce. But that is an engineering feat in itself. And it can't be very far behind in performance, else it makes more sense to get a lower tier Intel chip.

 

[cdawall]

If inferior products have to be sold cheaply why did Intel sell the Netburst junk at a similar if not higher price than AMD? Proper marketing can sell inferior products at the same price if not higher. As long as the consumer of the products believes they purchased something of value than no harm done.

This has been proven on a multitude of occasions in multiple markets. It quite honestly doesn't matter what the performance of AMD's next batch is, it will not be a sink or swim instance simply for the fact that even selling junk they are profitable. As long as AMD can hold the console contracts and gain some more server contracts (already seen with the China deal) they have already garuanteed their existence.

Right now what AMD needs is a good PR core to push their products. They need to offer discounts for full AMD setups to OEM's and fix the firepro crap so it can actually compete with the Quadros. If they can accomplish that and put a positive spin back into their name then they will gain a larger foothold. I still to this day believe a simple AMD logo at the boot up of the Xbox/ps4 would have sold more products than anyone could imagine.

 

[64K]

Their market share has plummeted in both dGPU and CPUs and you think they need to charge more? That would make it worse. They have inferior architecture (poor performance and efficiency) that is expensive to produce. They won the contract for game consoles because they were the low bidder. There may be little profit, but the alternative would be worse.

The only way out of the hole is superior product, high performance and low cost (to produce). Their current size puts them in a bad spot. They simply don't have the resources to compete. Weak budgets for R&D, design, support, marketing, etc. It would take a miracle for AMD to pull back significant market share IMO, and profits will be negative to thin until they do.

Yes, they need to be charging more for their chips. They're bleeding red ink selling too cheaply. They've sold off most of their properties. Borrowed over two billion dollars which they can't even pay the interest on. Laid off employees. What else can they sell? Maybe Radeon Group but where would that leave them on integrated graphics on their future CPUs. Part of my comment was that they probably can't charge more and gain market share at the same time even if Zen delivers when it comes to market. They have a huge chunk of debt coming due in 2019 (600 million dollars) and no way to repay it without rolling over the debt, borrowing more from a different source or diluting the value of their shares by printing up and selling more shares. Read that as pissed off investors. Especially those buying in right now.

 

[ZeDestructor]

I still to this day believe a simple AMD logo at the boot up of the Xbox/ps4 would have sold more products than anyone could imagine.

The problem is that none of the console makers will let em have that logo on boot. According to the rumour mill, that was a part for nV walking away in particular - no chance to market while also having to drop the price? who's gonna say yes?

 

[TheGuruStud]

4 in 5 AMD fans suffer from Stockholm Syndrome.

Being serious though, there's a difference between promoting an upcoming product and misleading marketing which is what they did with Bulldozer... and Phenom II... and Phenom I... and almost all of their APU's. AMD has a history of using misleading slides and data to indicate their products will be substantially better than they actually are. Say what you will about Intel, but even if it's not the best news they stay reasonable with their claims, and are always pretty accurate.

Intel lies less? LOL That's not even funny, really. Really short memory? I mean, they just said their new refresh they pulled out of their ass, which is the same as the sky/shit lake, is 15% faster (just like shit lake was faster than skylake).

 

[Vlada011]

Intel processors and Radeon GPUs were great combination before, probably and now.
Intel Skylake Xtreme + Vega or Broadwell Xtreme + Vega.

 

[medi01]

...has a history of using misleading slides...

Lol, yeah, only AMD has a history of using misleading slides.
"Much faster than 480"

PS
Phenoms where fine.

 

[TheLaughingMan]

All advertisements are 100% true about stuff that does not matter. Company slides are designed to highlight the good and pretend like the bad never happened and ever company on planet earth has done that since the dawn of companies.

Here is the new thing. It does A, B, F, and G better than the previous one. Nothing changed about C or D and H is just F&^%ed. Ok, make the slide show about A, B, and G. Then we will "leak" F later and pretend like its new information. Hide C and D in the white paper and after the initial release we will tell people that H will be fixed in the next one. <= EVERY company ever.

 

[RealNeil]

I think they learned a lesson from that and aren't going to over-hype Zen before release and a part of the Bulldozer hype train was also AMD fans hyping it. Really I can't blame AMD for hyping their product before release. Most companies do it. I just take it with a grain of salt until I see actual reviews from tech sites like this one.

It seems like there is close communication between PR and manufacturing this time around. There are no outrageous claims to muddy our perception of Ryzen.
They're playing their cards right with a much better product and letting it speak for itself with calculated 'leaks'

They have my attention.