Raevenlord
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VR is one of the most important buzzwords in tech, not only for current development, but also for what studios and tech insiders deem to be our entertainment future. Oculus, which paved the way for VR with its Rift headset concept (before being snagged by Facebook), is one of the biggest, most recognizable players in this space. Now, after a series of hurdles such as the Oculus-ZeniMax sonata, which saw the former facing payments of $500 million, and Oculus' founder Palmer Luckey abandoning the company, a house of cards is crumbling. Namely, Oculus' VR-driven Story Studio.
The Story Studio was responsible for advancing the world of VR movies, having actually done a critically acclaimed job of it, with movies such as Lost, Emmy Award winning Henry, and Dear Angelica, as well as the Quill tool that the Studio developed to create this kind of experiences. The move is being presented by Jason Rubin in a blog post, as a way to "best allocate our resources to create an impact on the ecosystem," with Oculus having decided to "shift our focus away from internal content creation to support more external production," which, naturally, means "winding down Story Studio." Rubin didn't say whether the Story Studio team members, which includes animators and directors from Pixar, DreamWorks Animation, and others, will remain at the company following the division's "winding down." It also remains to be seen whether this is actually a strategic decision, or just the culmination of a series of setbacks, which arguably include the way Oculus tried to work its content into an exclusivity platform. With the winding down of Oculus' first party work, though, the way may be paved for a more open ecosystem, where the Oculus platform is more open to external development.
View at TechPowerUp Main Site
The Story Studio was responsible for advancing the world of VR movies, having actually done a critically acclaimed job of it, with movies such as Lost, Emmy Award winning Henry, and Dear Angelica, as well as the Quill tool that the Studio developed to create this kind of experiences. The move is being presented by Jason Rubin in a blog post, as a way to "best allocate our resources to create an impact on the ecosystem," with Oculus having decided to "shift our focus away from internal content creation to support more external production," which, naturally, means "winding down Story Studio." Rubin didn't say whether the Story Studio team members, which includes animators and directors from Pixar, DreamWorks Animation, and others, will remain at the company following the division's "winding down." It also remains to be seen whether this is actually a strategic decision, or just the culmination of a series of setbacks, which arguably include the way Oculus tried to work its content into an exclusivity platform. With the winding down of Oculus' first party work, though, the way may be paved for a more open ecosystem, where the Oculus platform is more open to external development.
View at TechPowerUp Main Site
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