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CeBIT Disbanded, Exhibits Merged with Hannover Messe

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Deutsche Messe announced on Wednesday in Hannover that it is streamlining its event portfolio: it will integrate CEBIT's industry-related topics into HANNOVER MESSE while also developing additional CEBIT topics into specialist events for decision-makers from vertical industries. The realignment is due to reduced space bookings for CEBIT 2019.

Technological developments within the digital economy have reduced demand for horizontal tradeshows such as CEBIT in recent years. Digitalization's innovative impact is particularly evident in the industrial application industries. As such, many of CEBIT's traditional core exhibitors have turned to events targeting these industries to generate new business.

"In recent years, many discussions within the German industry have involved the thematic overlap between HANNOVER MESSE and CEBIT. It is now time to integrate the topics from CEBIT that are relevant for manufacturing, energy and logistics into HANNOVER MESSE ," said Dr. Jochen Köckler, CEO of Deutsche Messe AG. "We are currently examining the digital market to determine which remaining CEBIT topics we will develop into new events."



Deutsche Messe will cancel CEBIT 2019 because of declining visitor numbers and a continuing reduction in space bookings. The latest CEBIT concept consisted of an exhibition, conference and festival.

On 27 November, Oliver Frese, Deutsche Messe's member of the managing board responsible for CEBIT, requested that the executive committee of Deutsche Messe's supervisory board release him of his duties effective 31 December 2018. The committee agreed to his request. "We accept Mr. Frese's decision with regret und respect. It is difficult to lose such an experienced tradeshow manager and board member. Frese has served Deutsche Messe for many years, most recently as the member of the managing board responsible for CEBIT," said Bernd Althusmann, Economic Minister of Lower Saxony and Chairman of the Supervisory Board. "Especially with the new CEBIT concept, Frese showed courage, innovation and pioneering spirit. The further decline in demand for CEBIT is all the more regrettable, but at the same time, it shows that the CEBIT idea affected the entire economy. The topics it represented, such as digitization and artificial intelligence, are now seen as overarching tasks - which is also a success for CEBIT."

Deutsche Messe does not expect direct effects from the streamlining, having already adjusted CEBIT's role in and economic contribution to the events portfolio in recent years. "Thanks to many other strong events and strong growth in our international business, Deutsche Messe remains in a secure and solid position as a company," said Köckler. Deutsche Messe will continue to use the CEBIT brand at events abroad.

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Not surprising .. we haven't been there for many years and never felt like we missed anything. Rather people who were there genuinely told us "great for you".
 
Very mixed emotions about this. It was terrible when it was 10 days long and in March, but moving it to June meant it was a week or so after Computex, which made little sense imho.
The lack of hotels in Hannover was another huge downside, as it was often not too pleasant to do home stay with the locals. I have had some rather weird experiences doing that. At least the Germans are quite friendly and trusting. The language barrier could be a bit of an issue at times though.
Then there was the peculiar Hannover weather in March, which usually went from warm and sunny to hail to snowstorms...
 
CeBIT used to be cool, but Computex and CES stole at its glory and all the important product launches. Wasn't interesting pretty much since 2011-ish
 
but moving it to June meant it was a week or so after Computex
Yeah .. it's like had you asked anyone "what's the worst possible date for a tech tradeshow during the year", everybody would have said "right after Computex".
 
Yeah .. it's like had you asked anyone "what's the worst possible date for a tech tradeshow during the year", everybody would have said "right after Computex".
The right answer would have to be "during Computex" though ;)
 
The right answer would have to be "during Computex" though ;)

That's normally when Apple has an event... Oh and E3 sometimes...
 
Damn, I forgot CeBIT existed.
 
Damn, I forgot CeBIT existed.
That makes two of us. And I was so looking forward to reading about every CeBIT back in high-school...
 
CEBIT - What-a-Messe o_O
 
10 years ago CeBit was already only half of what it used to be in the early 2000s
Closing it was inevitable.
 
Also mixed feelings about it. It used to be THE event of the year for (not just) IT hardware. I can still remember not being able to make meetings simply because I couldn't get out of the hall which was completely full of people. Sadly, the organisation of the event failed to react to less and less companies exhibiting there. Instead of asking less money for a stand, they increased it over the years. Compared to Computex or even CES, the price structure alone was a nail in the coffin. Maybe the internet is also partly to blame. Just to "see" new hardware, there is no point in going there. With all the coverage, you now quicker what's new by staying at home compared to finding new stuff at the show itself. And next to nobody was showing brand-new stuff in March, right in between two major events at the beginning and middle of the year.

It was fun while it was good, but I am not sad about the nowadays Cebit being gone for good.
 
Cebit, Cebit go.
 
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