Intel Confirms "Core i-" Getting Replaced by "Core Ultra" For Upcoming Meteor Lake Processors

aindriu · May 2, 2023

intel is really suffering sales wise, I guess they need to tell consumers to start buying again. i3 now Ultra 3 though ?

PapaTaipei · May 2, 2023

Next they will change it to Core Ultra Giga 5 xXx

ikjadoon · May 2, 2023

dllm said:
3,5,7,9 is definitely easier

z1tu said:
How is Max/Ultra more easier to understand than numbers?

Vayra86 said:
Wait.

Base/Pro/Max/Ultra is easy to understand?!

Y'all are forgetting Intel laptops, in the past few years, have had EIGHT letter modifiers (H, HX, G1, G4, G7, P, U). The "i3/i5/7/i9" is hardly the part that needs changing, lmao.

Apple's M1 / M1 Pro / M1 Max / M1 Ultra is infinitely simpler than this "Only at Intel" mess.

Intel Pentium
Intel Celeron
Intel Core i3 H
Intel Core i3 U
Intel Core i3 G1
Intel Core i3 G4
Intel Core i3 P
Intel Core i5 G1
Intel Core i5 G4
Intel Core i5 G7
Intel Core i5 P
Intel Core i5 H
Intel Core i5 HX
Intel Core i5 U
Intel Core i7 H
Intel Core i7 HX
Intel Core i7 G7
Intel Core i7 P
Intel Core i7 U
Intel Core i9 H
Intel Core i9 HX

A recent (2019+) Intel laptop might have any one of these. Intel has had trash laptop naming for a long time. But, I don't think this solves any of their important problems...

renz496 said:
i want to see how ultra those Core Ultra Pentium and Core Ultra Celeron going to be haha

Intel, finally, retired the Pentium and Celeron brands earlier this year.

Intel's ‘Intel Processor’ to Replace Pentium, Celeron Brands for Laptops in 2023 | Tom's Hardware (tomshardware.com)

Double-Click · May 2, 2023

"Core Ultra" doesn't even have a good ring to it when you add the part names.
I'd blame the marketing team, but clearly they have all been round up and shot over @ Intel.

Synthwave · May 2, 2023

Vayra86 said:
Why would you get a hot quadcore in 2023? There's better bang/buck... surely?

Surely.

wheresmycar · May 2, 2023

not so bothered about the name change but i admit its a weird one.

If intel wants "ultra" intel gets ultra. Hope they don't end up rebranding intel to Ultra-tel - that would be some next level of ball-sack crushing bafflement

lemonadesoda · May 2, 2023

New marketing jingle; “Ultra inside” ding dong

sLowEnd · May 2, 2023

Eh, it's not a huge change.

So you call it a Core u3/u5/u7/u9 instead of Core i3/i5/i7/i9 then. Business as usual.

wheresmycar · May 2, 2023

sLowEnd said:
Eh, it's not a huge change.

So you call it a Core u3/u5/u7/u9 instead of Core i3/i5/i7/i9 then. Business as usual.

eww that looks even more weird like mobile parts. The idea is replacing "i" without any abbreviations but to "core Ultra"..... eg, core ultra 5. Anyway i haven't got a problem with any of it... as long as ML kicks ass in performance/efficiency/etc i'll even take one if its called "eight juicy ultra cores coming to a PC near you.com"

AusWolf · May 3, 2023

Why don't they drop the generational numbers instead? 13900K sounds stupid enough already. God, I miss the days of the Pentium II!

matar · May 3, 2023

I am not against the new naming but this is a scam to make every one upgrade so they don't feel they are on old naming old CPUs, like before core 2 due to i7 , BUT the i7 was a great naming because they changed it completely CPU had much new technology added so new naming was justified.
lol
core ultra 5
core extreme 7
core insane 9

AusWolf · May 3, 2023

matar said:
I am not against the new naming but this is a scam to make every one upgrade so they don't feel they are on old naming old CPUs, like before core 2 due to i7 , BUT the i7 was a great naming because they changed it completely CPU had much new technology added so new naming was justified.
lol
core ultra 5
core extreme 7
core insane 9

Not good enough. I want the Kore Brütal 10 OOMM (Out Of My Mind) Edition! :rockout:

wheresmycar · May 3, 2023

matar said:
I am not against the new naming but this is a scam to make every one upgrade so they don't feel they are on old naming old CPUs, like before core 2 due to i7 , BUT the i7 was a great naming because they changed it completely CPU had much new technology added so new naming was justified.
lol
core ultra 5
core extreme 7
core insane 9

A fresh approach can't always be a bad thing providing we're not being duped into buying something spec-misrepresented (now that would be a scam).

Do people really get a boner over the supposed sexiness of "ultra", "extreme" or "insane"? I don't believe i've ever been sold on branding schemes in any given product field... not even remotely enthralled at the possibilities.

AusWolf · May 3, 2023

wheresmycar said:
Do people really get a boner over the supposed sexiness of "ultra", "extreme" or "insane"?

Marketing people at Intel seem to think so. I think so too, to be honest. Maybe not us, technical folks, but common gamers, definitely.

wheresmycar · May 3, 2023

AusWolf said:
Marketing people at Intel seem to think so. I think so too, to be honest. Maybe not us, technical folks, but common gamers, definitely.

thats crazy. But i guess it makes sense considering the big boys pay a boat load of cash for logos/brands/tagline/etc well-rehearsed marketing campaigns. I wonder how much these affiliated marketing psychologists earn from these Billion-dollar companies... i've got loads of boner-sexiness tag lines to sell if they'll have me.

Dr. Dro · May 3, 2023

Worst idea they've ever had

Vayra86 · May 3, 2023

AusWolf said:
Not good enough. I want the Kore Brütal 10 OOMM (Out Of My Mind) Edition!

Not even a single X in it. Meh, weak :ohwell:

The umlaut though does add a nice touch

AusWolf · May 3, 2023

Vayra86 said:
Not even a single X in it. Meh, weak The umlaut though does add a nice touch

Sorry, I guess you're right, the Kore Brütal 10X Plus OOMM Edition will be much better!

A Computer Guy · May 4, 2023

It's the perfect time for AMD to one up Intel with the Ryzen x4ad, x8bd, x12cd, x16de, x32dd

r9 · May 4, 2023

dllm said:
3,5,7,9 is definitely easier

3rd, 5th, 7th, 9th fastest ?
3rd seems best.
Don't underestimate people logic.

swaaye · May 4, 2023

I'd probably buy a Core Ultra 64.

Wye · May 5, 2023

Copying Apple is a sign of a weak company.

Lycanwolfen · May 6, 2023

If intel Really wanted better marketing just call it a Pentium X or something. Or come up with a cooler name Core Ultra really? Ryzen is a cool name. Maybe call them SuperNova or Jaguars.

Intel lacks cool names it seems.

AusWolf · May 6, 2023

Lycanwolfen said:
Intel lacks cool names it seems.

Not surprising, considering that the new logo that they adopted a cople years ago isn't even half as creative as the old one was. At least I'm not impressed by a bland blue square. The round "Intel inside" logo looked way happier and more confident. The "Core i" name is the next addition to my list of things to miss forever.

wheresmycar · May 6, 2023

Lycanwolfen said:
Ryzen is a cool name.

lol, at its induction I had to picture a raisin just to remember the name initially... a "wow factor" contaminant. But no denying the logo/design with that firey ring caught on quite quickly. Cool design!

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System Name	❶ Oooh (2024) ❷ Aaaah (2021) ❸ Ahemm (2017)
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Benchmark Scores	I have wrestled bandwidths, Tussled with voltages, Handcuffed Overclocks, Thrown Gigahertz in Jail

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Mouse	Logitech MX Master 2S
Keyboard	Logitech G413 SE
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Keyboard	Lenovo Thinkpad Trackpoint II
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System Name	Not a thread ripper but pretty good.
Processor	Ryzen 9 5950x
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Mouse	Logitech M575
Keyboard	Corsair Strafe RGB MK.2
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Benchmark Scores	Typical for non-overclocked CPU.

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VR HMD	Samsung Odyssey+ \| Oculus Quest 2
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