Review Outlet Believes that ASUS is Repositioning ROG Strix as a Sub-sub-flagship Card Brand

[T0@st]

ASUS has added a brand-new ROG Strix GeForce RTX 5070 Ti 16 GB GDDR7 OC Edition SKU to its wide-ranging NVIDIA GPU portfolio. The company introduced new generation ROG Strix cards earlier this year, but these offerings were missing during the various GeForce RTX 50-series launch periods. Within the first quarter of 2025, ASUS seemingly concentrated on getting its TUF Gaming and PRIME lines onto retail shelves. As reported by VideoCardz, ROG Strix GeForce RTX 5070 Ti evaluation samples seem to be in the possession of media outlets. BenchLife.info has teased an upcoming full review, but their swift "hands-on" bit of coverage divulged an interesting claim about an alleged reshuffling of ASUS product hierarchies.

The article's author—Chris L.—stated: "ROG Strix RTX 50-series is finally on the market! After finishing GeForce RTX 5060 Ti tests, we return to a GeForce RTX 5070 Ti graphics card. ASUS has made some changes to the GeForce RTX 50-series, replacing ROG Strix with ROG Astral to become the highest-end graphics card product line (for GeForce RTX 5090 and RTX 5080 tiers). As for ROG Strix and TUF Gaming, ProArt, Prime and DUAL series, they provide players with different choices. The flagship ROG Matrix still exists, but we won't see it until it is needed." Currently, new product listings point to ROG Strix being limited to custom (standard and overclocked) GeForce RTX 5070 Ti and RTX 5070 options.



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[TheDeeGee]

But with the prices be "sub" as well... i don't think so.

 

[crazyeyesreaper]

what i find hilarious is in reality via volume of sales, having so many options is actually less efficient. A single mid range offering of a product thats solid and a high end offering would mean less component changes and board designs and cooler designs making for lower BOM costs and better pricing but oh well lets have 40 versions of a product just because

 

[EsaT]

But with the prices be "sub" as well... i don't think so.

Of course it will be lower...
Compared to new top branding, which will get even more of air pumped into price.

what i find hilarious is in reality via volume of sales, having so many options is actually less efficient. A single mid range offering of a product thats solid and a high end offering would mean less component changes and board designs and cooler designs making for lower BOM costs and better pricing but oh well lets have 40 versions of a product just because

Don't forget being able to cut some excess from the size of marketing department.
(+few product managers)

"If advertisers spent the same amount of money on improving their products as they do on advertising, then they wouldn't have to advertise them."
- Will Rogers

 

[Solaris17]

I didnt know it already wasnt there flagship.

 

[freeagent]

Strix is like low end ROG lol..

 

[bonehead123]

But with the prices be "sub" as well... i don't think so.

All I have to say to that is:

Only in your wildest friggin dreams, and even then only after you had partaken of some serious, industrial-grade pharma, hahahahahahaha

 

[CosmicWanderer]

Makes sense if you consider their motherboard positioning. For as far back as I can remember Strix was always the sub-flagship tier, with Crosshair and Maximus being the flagships.

So I guess Astral is the new flagship tier for Asus GPUs.

 

[dyonoctis]

"If advertisers spent the same amount of money on improving their products as they do on advertising, then they wouldn't have to advertise them."
- Will Rogers

That man lived in a different era. There have been numerous times when I've seen people discredit a good product just because they've never heard of it. Good reviews only do so much; you have to play the advertising game in the modern era unless you specifically target a very passionate niche that already dwells in the obscure.

And when you learn marketing, they teach you that there isn't one size fits all strategy, the product performing well is sometimes a mandatory component of the marketing strategy. Asus didn't get there by selling snake oil since the beginning. The perception that Asus product performs well comes from several years of actually delivering, and making performance the center of their identity.
But credibility is also important, so you shouldn't abuse years of goodwill too much either. As soon as people feel like a brand is changing too much, the consequences can be devastating. Especially when the loss is quality can be measured and felt by the customer.

what i find hilarious is in reality via volume of sales, having so many options is actually less efficient. A single mid range offering of a product thats solid and a high end offering would mean less component changes and board designs and cooler designs making for lower BOM costs and better pricing but oh well lets have 40 versions of a product just because

Nowadays, Asus isn't about efficiency, but targeting the widest set of customers. Having so many SKUs and designs is fairly new, before you had the direct CU and one matrix, and one ares/hades . But that changed since making a theme build with off-the-shelf parts became a common thing. You've got to have a GPU to fit different vibes. Things gets even crazier once you factor in the asia exclusive SKUs

 

[Yashyyyk]

All these models and not even one is as compact for the TDP (or, "size efficient") as their own older cards...

Y

Post in thread 'Do you prefer factory overclocked GPUs?'

Mar 19, 2025

In my opinion, the coolers aren't necessarily "better"; they are simply larger and so can cool more with more volume - better (i.e. denser, more "space-efficient") coolers should be able to cool more with the same/less volume (and I suppose weight, price lol)

It would be interesting to see some size-TDP-noise-temperature normalized testing:

I wish they used the 30% TDP cut of the 9070 non-XT Reaper to make the card 30% smaller, it's the only dual slot at all to begin with... (and it's not like the 2.5 slot cards are equivalently shorter to compensate for .5 slot...

• Yashyyyk

• 

 

[eidairaman1]

Strix is like low end ROG lol..

Never liked that name to begin with, it sounds dumb.

 

[xorbe]

Prime, TUF, DUAL, ProArt, Strix, Astral, and Matrix. How many do they need of one card? I wish we could buy regular non-OC cards, I have had a bad time with OC cards checking out early.

 

[Dr. Dro]

Prime, TUF, DUAL, ProArt, Strix, Astral, and Matrix. How many do they need of one card? I wish we could buy regular non-OC cards, I have had a bad time with OC cards checking out early.

They are a very large volume AIB, and have taken the lion's share of EVGA's business. This is the second generation to be released after the demise of EVGA, so the ripple effect of that will still hit. A lot of people with EVGA 20 and 30 series cards are now looking for a suitable upgrade for their 5 to 7 year old GPUs, but will find that EVGA is not around anymore. There are few manufacturers that make boards to the same standard EVGA used to, ASUS is one of them, and Astral is a way to entice the crowd that purchased their Classified series cards with a ROG flavor. Matrix appeals to the same crowd that bought the Kingpin GPUs. 4090 Matrix took a long time to release, perhaps we'll see the 5090 Matrix cards in about a year's time.

 

[Athlonite]

Strix is like low end ROG lol..

Um no it's not with their mobos it's 1 tier down from Crosshair and with their GPU's it's better than (S)tuf(FED) or pro art or prime or duel

 

[freeagent]

Um no it's not with their mobos it's 1 tier down from Crosshair and with their GPU's it's better than (S)tuf(FED) or pro art or prime or duel

Yeah it is. TUF and Prime are their low end models. Strix is their low end ROG model, so midrange I guess?

 

[Athlonite]

Yeah it is. TUF and Prime are their low end models. Strix is their low end ROG model, so midrange I guess?

Ah yes well if you're going to look at it that way then I spose it would look like it's low end I tend to look at how much they cost

 

[Yashyyyk]

Instead of OC card can I get UV or UC card with compact cooler?

(Without paying 2x for RTX PRO 4000 BW)

 

[Vayra86]

Strix is like low end ROG lol..

Yeah... and ROG is... what exactly? Just some positioning. I haven't seen ROG products perform better for the overwhelming majority of products it gets printed on.

 

[EsaT]

That man lived in a different era. There have been numerous times when I've seen people discredit a good product just because they've never heard of it

And now we have marketing and brand selling lousy products or total scams.
Also often it's big brands which try to push out turds more agressively.

But credibility is also important, so you shouldn't abuse years of goodwill too much either. As soon as people feel like a brand is changing too much, the consequences can be devastating. Especially when the loss is quality can be measured and felt by the customer.

Works only for as long as there are real reviews, instead of just ads made by bots and paid shills.
Or that people actually read those reviews.

Like Celestron being no doubt the western world's biggest seller of bad telescopes...
Some models are basically "How can we make money from rejects dumpster quality optics" designs...

 

[freeagent]

Yeah... and ROG is... what exactly?

Easy to use, performs well enough, stands the test of time, good compatibility.

 

[blinnbanir]

Strix usually means all high end features for less money than Crosshair or Apex. It is still expensive.

 

[freeagent]

Most of the features..

There is a reason why people love the Asus bios. Power delivery is good too, so you can drive all loads. Cooling is good, even better if you use your case fans.

Strix is the happy medium.. whether that is worth it is up to you. A lot of people would rather buy from another brand, and that is ok too

 

[blinnbanir]

Most of the features..

There is a reason why people love the Asus bios. Power delivery is good too, so you can drive all loads. Cooling is good, even better if you use your case fans.

Strix is the happy medium.. whether that is worth it is up to you. A lot of people would rather buy from another brand, and that is ok too

Arguably the X399 Asus Strix was the best price/performance. Only the MSI Ace X399 was better but no ARGB header. Strix took off on AM4 though for me as the Asus X570E Strix was that good. For these GPUs people can expect extra features vs something like Dual. We are at the point where some AIB GPUs rival Water cooling in temp but they cost an arm and a leg. It is still cheaper buying the lowest tier and applying a Water Block vs the highest tier like the Astral. Why did they add a Water Block and make the card 3.5 slots though. This card looks like 3 slots.

 

[Vayra86]

Easy to use, performs well enough, stands the test of time, good compatibility.

Isnt that the gist of every pc component since 2003 or so though?! Well apart from
bottom tier psus...

 

[freeagent]

Isnt that the gist of every pc component since 2003 or so though?! Well apart from
bottom tier psus...

You buy what works for you, and I will do the same