AMD Appoints Nigel Dessau as Chief Marketing Officer

[malware]

AMD today announced the appointment of Nigel Dessau as chief marketing officer (CMO). He brings 22 years of technology sales and marketing leadership experience at IBM and Sun, and will be responsible for AMD's global marketing, image and campaign strategies.


"Nigel's customer knowledge and experience working for IBM and Sun are tremendous assets as AMD charts a new course for the industry with initiatives such as Accelerated Computing," said Dirk Meyer, president and COO, AMD. "As we deliver platforms and solutions to best meet our customers' needs, we will lean heavily on Nigel - who has a proven track record of developing and executing clear, compelling global marketing campaigns."

Dessau joins AMD from Sun Microsystems, where he was senior vice president of storage marketing and senior vice president of alliances and licensing. Prior to that, he was CMO of StorageTek and spent 19 years at IBM, most recently as business unit executive for IBM Virtualization Solutions. While at IBM, Dessau managed the worldwide launch of the IBM zSeries eServer and oversaw marketing programs for the S/390 brand. He also led the marketing strategy teams responsible for extending the corporate e-business and helping to develop the On Demand Business campaigns.

Born and educated in Nottingham, England, Dessau will be based in Austin, Texas and report to AMD's Office of the CEO.

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[[I.R.A]_FBi]

so no more gnomes and spiders on processor boxes?

 

[wiak]

so no more gnomes and spiders on processor boxes?

i wish him good luck, amd needs it!

 

[jocksteeluk]

I am going to make a bold prediction say IBM may be the company to takeover AMD and this could be the first step.

 

[DanishDevil]

^^I wonder what that would do to AMD's processors...

Not to mention ATi Cards.

 

[yogurt_21]

^^I wonder what that would do to AMD's processors...

Not to mention ATi Cards.

make them exclusive to IBM's computers and no longer available for individual resale.

 

[DanishDevil]

I would jump off a building...

 

[imperialreign]

damn . . . y'all're makin IBM sound like they're the SS branch of MAC.

 

[Kreij]

With Intel entering the discrete graphics card market, the playing field is about to change for AMD/ATI and Nvidia. Intel has deep pockets for R&D and their FABs can produce anything they can conjure up. (23nm 2GHz GPUs in the near future?)

IBM buying AMD/ATI would balance the playing field.

I don't know how Nvidia would fair in the above scenario.

 

[WarEagleAU]

I highly doubt it. IBM got out of the x86 market. However, if they were to get back in, it wouldnt be a bad thing to prop up AMD and be their financial backer. With all that R&D and cash and marketing, it shouldnt be long before AMD is well above competing with Intel again.

I must say I like a new global sales guy. Surely this should mean a marketing strategy revamp and perhaps more effort on R&D and different architectures and processes. With Intel set to release an AMD Cloned chip (not to offend intel fans, but I couldnt word it better) AMD wont have anything left to trumpet on. I mean, FSB is gonna be relegated to how the HT works so...

 

[imperialreign]

TBH, I really think AMD is still up to something - they have a plan that they've been very tight lipped about . . . we've seen a lot of changeups to their corporate ladder over the last few months, and they've been partnering with other organizations that could really benefit them . . . but we have yet to see what the bomb will be. I think we'll see a strong AMD by the end of the year - a company that has a strong foundation, very little debt under it's belt, and designs stating that they're looking to play hard ball.



As to the whole IBM notion - I think it'd be great to see AMD and IBM partner to level the field. Both companies have proven time and again to be innovators, and have proven time and again that no matter how bad shit gets, they won't give up. The two combined would prove a formidable match for Intel, who has been a primary competitor of both companies over the years. The innovation and R&D that AMD is capable of, plus the financial backing of IBM = Intel up shit creek without a paddle.

 

[eidairaman1]

IBM has been under Scrutiny since Intel Partnered with Microsoft back in the day