going back a generation the 980 wasnt worth the extra cash as opposed to the 970 which is why the 970 was popular and the 980 wasnt..
it all comes down to the pricing structure.. i doubt it has changed that much..
trog
Have you compared reviews? Huge difference between them.
As to the difference between 970 and 980, that unwillingness by 970 owners to see the 980 as much of an improvement was because most of them didn't want to admit maybe they made a bad choice. Having owned both cards, I can tell you 980 not only did about 20% more in performance, it had much more grunt and horsepower in being able to provide quality. Not saying 970 was bad, but the 980 was clearly ahead of the 970 and worth it.
In regards to the 970/980 subject that you were both touching on. There's definitely a performance difference between the 970 & the 980, however I think the lines get blurred for some people because there are so many AIB partners making overclocked ,supercharged 970's that for all intents and purposes, perform very similar to a stock 980
(i cant remember the model, but Zotac made a 970 that sold for Exactly what a mid range 980 sold for, and supposedly performed as well, but i see no reason to buy it as a 980 would suffice at that point ). But that doesn't take away from the fact that if you were to compare a reference 980 and a reference 970 there is quite a difference, but I think that the disparity in purchases of 970s as opposed to 980s isnt because a lack of performance difference ,it's because the 970 is that sweet spot of cost to performance that the majority of enthusiasts are comfortable investing in. Some people call it "bang for your buck", But regardless of what you call it I think you'll find the mid to high mid tier of any component is generally the most purchased just because they often have the best price to performance ratio in each of their classes respectively.
as far as this comment
because most of them didn't want to admit maybe they made a bad choice
i would have to say that any purchase being a "bad choice" is subject to the buyer....it could be a bad choice for you, but not me. personally i would never spend more than 2-3 hundred on a GPU. but that might not be what You find suitable or fitting. purchases by nature will ALWAYS be subjective when looking at the buy from a "is it worth it" point of view.