if your going install a cpu & never access the bios again, id suggest the lowest price board over $70 (it really wont matter too much as long as you buy from a good maker)
Regarding Asrock mobo's, if you intend to OC, i would suggest the following below.
I've been purchasing their motherboards for many years now ,and they are 100% the company I always go to ,unless there's a reason that benefits me otherwise. i've only had to return one asrock motherboard due to a (not me related) issue ,and that was a dead fan header. I don't do "super overclocking", but every time I purchase one of their motherboards ,I am able to reach 5GHz, pretty much every time, and all of them are in use for over five or more years (in my possession).
In my experience the better Asrock boards start right at the "pro4" level (not to say lesser priced boards arent also good) , after that series ,you really can't go wrong with any of them, but you can go wrong with over purchasing and that's where I'm going to weigh in now.
There's times where I know I want to overclock, both my ram and my cpu, but I know I'm not gonna go crazy. In the past I would buy the "H" class motherboard (H97), because you could overclock ,up to around 4.8ghz limit ( which for these situations was perfectly acceptable, & i saved a ton of $) im not sure if current versions of the "H" series allow for this, but i dont listen when i see people say you cant online, as i saw it regarding the h97, and i know for a fact it worked with them). In my most recent build I went with their Extreme4 series. It's my 3rd iteration of the "extreme" series, & IMO, it has alll the options, without the super useless ones, & without the $200+ price tag. Their Killer, Fatality, Pro4, & Taichi boards are all nice as well, but have or lack things i dont/do feel are important respectively, or that i dont need/want ( this will change according to a users specific set of needs of course).
To simplify, I'll sum it up like this.
decent OC ram & cpu with good quality & lower price- Pro4
decent-good OC , + some luxury options- Killer series
Good all around, (but with a love or hate color scheme)- Fatality series
Top tier everything, loads of options, pull all the stops board w/ price to match -Taichi
Not top tier, but has all the (where it matters) options, @ a lower, sub $150 pricetag- Extreme4 series.
I'm not insinuating other companies don't make good motherboards, I personally have gone with asrock over the past 10+ years, and have never been disappointed, therefore I don't see a reason to switch ( i have used many different boards from other manufacturers, and wasnt impressed with a lot of what i saw). In my opinion the best board ever made for all around function, with unbeatable price, perf, etc was that H97 pro4m. This should give an idea that I don't look at what a board can do, or what it's price tag is ,but rather what it does do in the real world ,because I'm not willing to pay 100 more dollars for built-in Wi-Fi ,or a third M.2 slot , when I don't need the first one or two slots, and I don't need built-in Wi-Fi because its ridiculous.
always keep in mind ,just because a motherboard or any component costs more, it 110% doesn't make it a better choice, or even a better performer. I know for a fact my $150 motherboard OC's better than ones that cost almost twice as much, and i know there are boards that are cheaper, that do most of what mine does. You need to decide your needs/expectations, and match as best you can a board and a price range that you can live with. Lazier buyers will often just buy the priciest option, i recommend against this, but people will do what they will do.
good luck