The biggest problem is that WE understand clock per clock performance and comparing Atom to K10 is like comparing apples to donkeys. But the average Joe doesn't understand this one bit. So when they see 1.2GHZ they are simply going to dismiss it and go right to the 1.6GHZ spec. I see this happen all the time. I think AMD should have targeted 1.6GHZ just for public image! But I'm glad to finally see an Intel alternative. DDR3 and the IGP should blow away the Intel chipset.