AMD Announces Design Framework Initiative, Plugging its Biggest Gap with OEMs

[btarunr]

AMD today announced the Design Framework Initiative, a program that lets gaming notebook manufacturers collaborate directly with AMD in designing their products with the most optimal parameters. This would include AMD working directly with the design teams of gaming notebook OEMs on picking the right CPU, discrete GPU, and other hardware components; pairing it with the right display type for the given hardware; optimizing system start-up and wake-up times; optimizing the clock speed and software environment; choosing the right I/O, finer details of the chassis; choosing the right battery and power-management; and more importantly, micro-managing the design of the thermal solution.

Intel has, for several generations, been offering similar design-collaboration programs to notebook OEMs across a variety of form-factors. Notebooks built under this initiative will be branded under AMD Advantage. This logo prescribes a few design goals for OEMs to match up to, with regards to display quality, storage performance, thermal management, and battery life; in addition to performance targets based on frame-rates. AMD says that the Advantage program has been already underway, and that the first gaming notebooks will start hitting the shelves from June 2021.



The AMD Design Framework Initiative press-deck follows.


View at TechPowerUp Main Site

 

[jeremyshaw]

Glad to see AMD is finally doing something like this. Took them long enough. Some OEM gimping of AMD laptops was getting so ridiculous, that I was wondering if even Mediatek had better laptop ODM/OEM relationships than AMD, nevermind the Intel and Nvidias of the world. Heck, even Qualcomm seemed to have more influence.

 

[Vayra86]

Glad to see AMD is finally doing something like this. Took them long enough. Some OEM gimping of AMD laptops was getting so ridiculous, that I was wondering if even Mediatek had better laptop ODM/OEM relationships than AMD, nevermind the Intel and Nvidias of the world. Heck, even Qualcomm seemed to have more influence.

Dunno when AMD says 'Initiative' or 'Partner program' I can only remember the long history of failed similarities.

Seeing is believing.

 

[zlobby]

A good day for AMD and therefore the world.

 

[mechtech]

Dual Channel memory would be nice with 2 actual dimm slots, not soldered on ram...................