AMD is Taking Time with Radeon RX 9000 to Optimize Software and FSR 4

[ZoneDymo]

It's not just that. Pricing the 9070 XT low still wouldn't prevent Nvidia from setting an even lower price correction on the 5070 which would result in more favourable reviews on the 5070 and everybody forgetting that the 9070 XT exists as soon as the 5070 is out.

Did Nvidia not claim they dont compete on price?

 

[Chomiq]

Desperate to make them look better than existing 7000 gen cards?

 

[dj-electric]

It really feels like we are fast approaching a point of no return for Radeon in its effort to claw back market share.
It seems like even if the RX 9070 XT came out with RX 7900 XT performance and a 599 USD price tag, besides the internet niche of hardcore uses who carried team red since about 2014, not much is going to change in market perception.

Store owner friends are already telling me their avg customer is willing to pay 20% extra for an NVIDIA product even if of equal or slightly slower performance metrics.
This is not good.

 

[Zazigalka]

Good I say, on condition that FSR4 really delivers. If not, then it's just a pointless wait

 

[CyberPomPom]

a significant problem with NVIDIA and its waste portfolio of software optimization and AI-enhanced visualization tools

I know DLSS as a replacement to game optimization is not liked that much but I wouldn't call it waste. Seems harsh

 

[Assimilator]

If this means that for the first time in forever, multi-monitor power consumption by a new AMD GPU family won't be broken at launch, I'd honestly say it's worth the wait. I rather suspect however that it is something more concerning.

Did Nvidia not claim they dont compete on price?

NVIDIA doesn't compete on anything, because they're the ones setting the direction and pace of the market. Other companies are competing with them - or rather, trying to.

If you don't believe me, try naming a single original graphics feature that AMD or Intel has released in the last half-decade. I'll bet you can't, and that's because the only features those companies have released are copies of what NVIDIA pioneered.

 

[Vya Domus]

Did AMD get THAT scared of Nvidia's multi-frame generation?

Scared of what exactly, it's a powerful marketing tool but other than that it's an almost useless feature that they can use in their marketing material to do the "from 12 fps to 346823fps WOW" thing but they were already doing that, so scared of what ?

 

[dj-electric]

If you don't believe me, try naming a single original graphics feature that AMD or Intel has released in the last half-decade. I'll bet you can't, and that's because the only features those companies have released are copies of what NVIDIA pioneered.

To give somewhat of a credit here to Intel, they did come out with HEVC 10bit 4:2:2 support first for their dGPUs, which if you are a videographer in today's market is big big news.
They also came out with a really cool pixel-graphics scaling technology for emulated and retro inspired games.

Scared of what exactly, it's a powerful marketing tool but other than that it's an almost useless feature that they can use in their marketing material to do the "from 12 fps to 346823fps WOW" thing but they were already doing that, so scared of what ?

RDNA4 is built on the premise of enhance FSR features and RayTracing, nearly solely. "Scared" might not be the best word here. "Worried of being left entirely behind on popular features" might be the correct description behind RDNA4's entire design philosophy at this point. The usefulness of FrameGen and multi-frameGen can be argued, but its effect on the market really cannot be.

When you are able to cram in a large basketball court with thousands of people, while thousands wait outside hoping to get in just for a CEO to announce a few graphics cards, you get to understand the tremendous market effect and stronghold NVIDIA and its features have on this market.

 

[Denver]

Desperate to make them look better than existing 7000 gen cards?

100% sure that 9xxx are already better than the mid-end RDNA3 models they will replace.

Features? AMD basically created half of the rendering techniques used today, as well as kick-starting the creation of low-level APIs, in addition to developing HBM that Nvidia uses so happily. Nvidia has always tried to control the market with proprietary technologies, that's all they've ever done, just look back.

 

[londiste]

Scared of what exactly, it's a powerful marketing tool but other than that it's an almost useless feature that they can use in their marketing material to do the "from 12 fps to 346823fps WOW" thing but they were already doing that, so scared of what ?

Looking at yours and others reaction it does seem that I really should have put an /s to the end of my post.

The AMD guy clearly writes:

taking a little extra time to optimize the software stack for maximum performance and enable more FSR 4 titles.

So if what he writes is taken at face value the alternative is that they were going to release half-assed products in the first place

 

[Zazigalka]

If this is better than 7900xt perf/price and fsr4 delivers results comparable to dlss4 (transformer model) purely in terms of upscaled image quality/stablity, then it's well worth the wait.

 

[Vya Domus]

Worried of being left entirely behind on popular features" might be the correct description

You don't understand, Nvidia already has a stronghold on the 10000X FPS marketing meme, so be left behind compared to what because they've been doing this for years.

 

[Bomby569]

what a bunch of BS, they have pissed retailers, that i'm sure they will have to compensate, that already have and paid for the cards, their plan was never to release this in March, stop lying. And i doubt they will fix anything in 2 months.
Panic, damage control, lost their shit when they saw the 5070 pricing, and the AI claims from Nvidia.

 

[Vya Domus]

The AMD guy clearly writes

Doesn't answer what AMD should be scared of.

 

[dj-electric]

You don't understand, Nvidia already has a stronghold on the 10000X FPS marketing meme, so be left behind compared to what because they've been doing this for years.

This is a freeform "meh idc" answer to something that's very real to AMD. The appearance of better FSR features such as cleaner AI upsampling, improved AFMF and other FSR related features comes as a response to request both from users and from higher ups to make sure these supporting cast of features to raw raster remains an important point of sale for products

Downplaying the significance of all of these for the purpose of memes is unintentionally collaterally downplaying FSR3 and FSR4's features to the very same degree. This is stuff AMD cares about equally as much.

 

[PaddieMayne]

This "sick" strategy chosen by AMD will only bring them harm. They will lose even the last 10% they still hold in the market. I don't believe the story about optimizing the drivers. I think their product is just bad.

Why? Where's the 10% going?
As it won't be to nvidia 5000 series as there will be no stock and what stock there is will be heavily cost inflated....I seriously expect to see $1000 5070....when there released....

That 10% will be like me and just wait....if they have any sense.

 

[Vya Domus]

The appearance of better FSR features such as cleaner AI upsampling, improved AFMF and other FSR related features comes as a response to request both from users and from higher ups to make sure these supporting cast of features to raw raster remains an important point of sale for products

In what world would a consumer who has been convinced by Nvidia's marketing for years would now be convinced of AMD's marketing ? So why does this matter ?

 

[Bomby569]

Why am I getting a sponsored post on Reddit that says I can 'play right now' with the RX 9000 series when the launch is planned for March?​

https://www.reddit.com/r/Amd/comments/1i7ytgs

 

[Rightness_1]

Not that I know of... the only corrections I've seen from Nvidia are when they refresh one or more GPUs, and even then, its rare.

Do you think nv would ever reduce their prices because of competition? I just don't think it's in their DNA today.

 

[Zazigalka]

what a bunch of BS, they have pissed retailers,

yeah, this is where they'll lose the most. the trust.

their plan was never to release this in March, stop lying.

yup, clear as day. there is no masterplan, there is never really any masterplan, othar than theeir fans' wishful thinking.

And i doubt they will fix anything in 2 months.

they might.

Panic, damage control, lost their shit when they saw the 5070 pricing

we don't know that until we see performance

and the AI claims from Nvidia.

that's the last thing they really should bother themselves with. unless they know what nvidia has with dlss4 transformer model will make fsr4 in its current state just as bad in comparison as it has been up till now. or maybe they're working to put fsr4 into more games, the support has always been quite lackluster.

 

[Jtuck9]

Why am I getting a sponsored post on Reddit that says I can 'play right now' with the RX 9000 series when the launch is planned for March?​

https://www.reddit.com/r/Amd/comments/1i7ytgs

Aren't you having fun?!

 

[Zazigalka]

Do you think nv would ever reduce their prices because of competition? I just don't think it's in their DNA today.

you think they'd sell ga102-based 3080 if it wasn't for 6800xt being so good at $650 ?

 

[dia6olo]

This "sick" strategy chosen by AMD will only bring them harm. They will lose even the last 10% they still hold in the market. I don't believe the story about optimizing the drivers. I think their product is just bad.

Personally I'm keen on waiting to see what the 9070 XT has to offer, mostly because these new Nvidia offerings are meh to me and nothing more than a refresh, ultimately I don't see any value in Nvidia's offerings, especially when you factor in that I see them as nothing more than a refresh.

With that in mind I am thinking along the lines of something to tie me over for 2 years or so, to me the Nvidia 5070 Ti is the best bang for buck from Nvidia but I can see the 9070 XT being a very good bang for buck offering so I'll wait.
(For the record, I do need something to tie me over because I very recently completed a new build which is still missing a GPU, or rather it's missing a "proper" GPU, it's currently running on a 9800X3D and a rather silly RTX 4060)

 

[dj-electric]

In what world would a consumer who has been convinced by Nvidia's marketing for years would now be convinced of AMD's marketing ? So why does this matter ?

This is about market conception. Not just about an NVIDIA user who now wants to buy AMD.
This serves many cases.

First, there is true merit in having new Radeon cards that promise "We also have framegen and nice quality AI upscaler" for any potential buyers that might take a leap of faith with AMD after only using NVIDIA GPUs in recent years. After all, according to sales statistics, NVIDIA's existing userbase is so large, that its just about nearly every PC gamer.

Secondly, why not "be convinced" if reviews in all mediums can actually convince them that the new set of features is of much nicer quality than before? Even recent coverages of FSR4 left users in a much better state regarding AMD's future of trying to compete against DLSS. If this stuff is good, and useful - it will drive sales from all parts of the market. AMD understands this, because otherwise FSR4 and RDNA4's "raster regression but feature advancement" product marketing strategy wouldn't exist.

 

[LittleBro]

We are taking a little extra time to optimize the software stack for maximum performance and enable more FSR 4 titles.

A little extra time? Postponing Zen 5 launch by 2 weeks was a LITTLE extra time, not 2 months, FFS.

Totally unnecessary move. They might as well release cards now and make several iterations of driver updates later to extend FSR4 compatibility.
In no way this non-optimal drivers state would be such problem as when Intel Arc's were released, I mean Intel's GPUs had extreme issues (could not even launch some games).
Retailers will be seriously pissed. I must say I'm disappointed, too. This will backfire badly on them. Many gamers don't give a f* about FSR (including me).

Sometimes when I think AMD finally takes a good and wise decision, not short after I'm proved to be totally wrong.
Dear AMD, your marketing department sucks on all counts, let's just fire them already and redirect money from there to R&D.

God I'm disappointed. I really need new GPU so I can send my current extreme coil whiny P'o'S 7800XT to RMA ASAP, as ASRock recommended, and get refund or new piece to sell.