There are very good reasons not to chase everything commerce throws at you. A vast majority of them, you never really needed anyway, and a subset of them are there only to draw you into more sales. RTX/DLSS is among them, as was Gsync, and many other proprietary Nvidia stuff. These are choices that all factor in to the 'experience'. The experience is also its limitations, for example, not having the support where you wanted it, and being on Nvidia's teats waiting for it. Again, this is experience I've built up over the years; for example with SLI, which lacked support where it was often truly needed. People can say a hundred times how fantastic it is, but its the underlying, inherent aspects of it that truly matter for long term. And wrt to dedicated hardware for upscaling/AA, we've got a long way to go in the industry for widespread support.