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SocialChorus, an "advocate marketing" firm
working on behalf of Microsoft, has been offering
to pay bloggers for promoting Internet Explorer.
The campaign was exposed after popular blogger
and Twitter designer Paul Stamatiou, who also
contributes to TechCrunch as a guest writer, was
approached by the company to write a paid piece.
Today Microsoft offered to pay me to
blog about Internet Explorer. There's not
enough bitcoin in the world..
— Paul Stamatiou (@Stammy) June 17,
2014
Besides Stamatiou, TechCrunch founder and
former editor Michael Arrington also received the
offer through an email.
“In this program, we are looking to spread the
word about the new Internet Explorer web
experience in a cool, visual way, which is where
you come in”, it read, adding that if Arrington
accepts the invitation to work on the program,
he'll have to come up with a blog post by July
10, for which he'll be paid.
Arrington responded to the email asking, “Is this
for real?”. The vendor then apologized and said
they weren’t sure how they got on the email list,
and ended the message with “Go TechCrunch!”.
Of course, sponsored posts are not unusual, and
any reputable site that do accepts them will
clearly disclose it as such and make sure its a
good fit for the audience. The particulars of
SocialChorus' campaign are unknown.
A quick look at the marketer's website reveals
that Microsoft's Bing team is, or at least has
been, one of its customers. Microsoft officials, on
the other hand, are distancing themselves from
the campaign.
When reached out for a comment, a Microsoft
spokesperson said the "action by a vendor is not
representative of the way Microsoft works with
bloggers or other members of the media". Since
then, the program has been suspended.
SocialChorus' poor execution certainly backfired,
harming Microsoft more than doing IE any good.
A quick search for the #IEBloggers hashtag on
Twitter reveals the hilarious -- if unintended --
results.
Internet explorer stole my car and
tortured my dog. #iebloggers
— Maxwell Lamb (@Panopticrat) June
18, 2014
As an independent consultant, IE
compatibility has brought in more money
than any other browser. Love IE! #
IEBloggers #RethinkIE
— jeswin (@jeswin) June 18, 2014
http://www.techspot.com/news/57162-...cy-paying-bloggers-to-write-pro-ie-posts.html
working on behalf of Microsoft, has been offering
to pay bloggers for promoting Internet Explorer.
The campaign was exposed after popular blogger
and Twitter designer Paul Stamatiou, who also
contributes to TechCrunch as a guest writer, was
approached by the company to write a paid piece.
Today Microsoft offered to pay me to
blog about Internet Explorer. There's not
enough bitcoin in the world..
— Paul Stamatiou (@Stammy) June 17,
2014
Besides Stamatiou, TechCrunch founder and
former editor Michael Arrington also received the
offer through an email.
“In this program, we are looking to spread the
word about the new Internet Explorer web
experience in a cool, visual way, which is where
you come in”, it read, adding that if Arrington
accepts the invitation to work on the program,
he'll have to come up with a blog post by July
10, for which he'll be paid.
Arrington responded to the email asking, “Is this
for real?”. The vendor then apologized and said
they weren’t sure how they got on the email list,
and ended the message with “Go TechCrunch!”.
Of course, sponsored posts are not unusual, and
any reputable site that do accepts them will
clearly disclose it as such and make sure its a
good fit for the audience. The particulars of
SocialChorus' campaign are unknown.
A quick look at the marketer's website reveals
that Microsoft's Bing team is, or at least has
been, one of its customers. Microsoft officials, on
the other hand, are distancing themselves from
the campaign.
When reached out for a comment, a Microsoft
spokesperson said the "action by a vendor is not
representative of the way Microsoft works with
bloggers or other members of the media". Since
then, the program has been suspended.
SocialChorus' poor execution certainly backfired,
harming Microsoft more than doing IE any good.
A quick search for the #IEBloggers hashtag on
Twitter reveals the hilarious -- if unintended --
results.
Internet explorer stole my car and
tortured my dog. #iebloggers
— Maxwell Lamb (@Panopticrat) June
18, 2014
As an independent consultant, IE
compatibility has brought in more money
than any other browser. Love IE! #
IEBloggers #RethinkIE
— jeswin (@jeswin) June 18, 2014
http://www.techspot.com/news/57162-...cy-paying-bloggers-to-write-pro-ie-posts.html
