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Busted: Microsoft-hired agency paying bloggers to write pro-IE posts

Discussion in 'General Hardware' started by micropage7, Jun 26, 2014.

  1. micropage7


    Mar 26, 2010
    7,385 (2.89/day)
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    Jakarta, Indonesia
    SocialChorus, an "advocate marketing" firm
    working on behalf of Microsoft, has been offering
    to pay bloggers for promoting Internet Explorer.
    The campaign was exposed after popular blogger
    and Twitter designer Paul Stamatiou, who also
    contributes to TechCrunch as a guest writer, was
    approached by the company to write a paid piece.
    Today Microsoft offered to pay me to
    blog about Internet Explorer. There's not
    enough bitcoin in the world..
    — Paul Stamatiou (@Stammy) June 17,
    Besides Stamatiou, TechCrunch founder and
    former editor Michael Arrington also received the
    offer through an email.
    “In this program, we are looking to spread the
    word about the new Internet Explorer web
    experience in a cool, visual way, which is where
    you come in”, it read, adding that if Arrington
    accepts the invitation to work on the program,
    he'll have to come up with a blog post by July
    10, for which he'll be paid.
    Arrington responded to the email asking, “Is this
    for real?”. The vendor then apologized and said
    they weren’t sure how they got on the email list,
    and ended the message with “Go TechCrunch!”.
    Of course, sponsored posts are not unusual, and
    any reputable site that do accepts them will
    clearly disclose it as such and make sure its a
    good fit for the audience. The particulars of
    SocialChorus' campaign are unknown.
    A quick look at the marketer's website reveals
    that Microsoft's Bing team is, or at least has
    been, one of its customers. Microsoft officials, on
    the other hand, are distancing themselves from
    the campaign.
    When reached out for a comment, a Microsoft
    spokesperson said the "action by a vendor is not
    representative of the way Microsoft works with
    bloggers or other members of the media". Since
    then, the program has been suspended.
    SocialChorus' poor execution certainly backfired,
    harming Microsoft more than doing IE any good.
    A quick search for the #IEBloggers hashtag on
    Twitter reveals the hilarious -- if unintended --
    Internet explorer stole my car and
    tortured my dog. #iebloggers
    — Maxwell Lamb (@Panopticrat) June
    18, 2014
    As an independent consultant, IE
    compatibility has brought in more money
    than any other browser. Love IE! #
    IEBloggers #RethinkIE
    — jeswin (@jeswin) June 18, 2014

  2. erixx


    Mar 24, 2010
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    Dutch in Spain
    and many are not paid, lol
  3. newtekie1

    newtekie1 Semi-Retired Folder

    Nov 22, 2005
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    10 Year Member at TPU Crunching for Team TPU
  4. TheMailMan78

    TheMailMan78 Big Member

    Jun 3, 2007
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    All companies do this. Not sure where the surprise is.

    Anyway IE is perfectly fine and has a bad rep from YEARS ago now. Its really a totally different browser than it was say 10 years ago. However people are idiots so gorilla advertising like this is a great way to counter a bad rep OR CREATE a bad rep.

    It can also be said Google paid firms to bad mouth IE. I mean really it doesn't make any F#$KING difference. Use what you like but, read security reviews. If you do that you will see Chrome and IE are both great browsers today. However Firefox is wide open time bomb currently. However people still swear its the 1337 because it community backed. It fits into a narrative not the real world. Can security reviews be tainted? SURE! All the time. Read all reviews and news from multiple sources and assume the truth is in the middle somewhere.

    Meh......I;m just ranting at this point.
    Last edited: Jun 26, 2014
  5. Hilux SSRG

    Hilux SSRG

    May 1, 2012
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    Not sure if MS knew about this or the vendor made a marketing "mistake".

    Not the first time a sore loser marketing firm trashes a former client.

    Either way it's not needed, IE is good.
  6. GhostRyder


    Apr 29, 2014
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    Yea I do not understand the surprise, I would have been actually surprised that they were not doing this.

    Truth be told, IE has a reputation from people that even today in unjustly given and keeps itself down. There is nothing wrong with IE in its current form and it does the job just as well as the others. That being said I do use Firefox a bit more just because its a personal preference, but I have no qualms when using IE or using it and heck sometimes I just click it because its the first icon I see.
  7. Champ


    Jun 28, 2008
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    Greenville, NC
    Yes, IE is much better than it used to be. I prefer it over chrome at times
  8. MxPhenom 216

    MxPhenom 216 Corsair Fanboy

    Aug 31, 2010
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    Its just because its Microsoft. Another thing for people to bitch about when it comes to that corp.
    GhostRyder says thanks.
  9. yogurt_21


    Feb 18, 2006
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    Yeah pretty sure this falls under marketing. Sure hidden marketing but still marketing. Or did you really think that people like DR OZ, Oprah, and co aren't simply more respected sources of advertising
    10 Year Member at TPU
  10. Frag Maniac

    Frag Maniac

    Nov 9, 2010
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    I'm more concerned about whether they (and Sony) coerced Ubi (and possibly other pub/dev teams) into dumbing down PC graphics to keep their console sales strong.
  11. cadaveca

    cadaveca My name is Dave

    Apr 10, 2006
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    Doubtful. Having played the game, it's obvious that they needed to re-write the engine fully for good performance on PC platform, and they didn't.

    Now, what Microsoft would have done is asked for exclusive launch on console, or similar, if this title was of that much interest to them. Remembering that this is business, that would have been far cheaper. Marketing firms that do this sort of stuff aren't cheap.
    10 Year Member at TPU
  12. Steevo


    Nov 4, 2005
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    Some members here have been approached to do something close to this. The person making the offers was turned in by everyone whom the offer was extended to and then banned.
    10 Year Member at TPU 10 Million points folded for TPU

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