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CaseLabs Resurrects With a Survey for Existing and Upcoming Customers

The W200 retails at $550, and it’s made out of steel…
 
went bankrupt in 2018 amid the supposed Trump tariffs, which pushed aluminium prices over 80% higher. With the company using aluminium as its exclusive material for cases, the high pricing structure of the source material forced the company to close.
It wasn't their inability to update their products.
It wasn't California's tax rates.
It wasn't California's regulations.
It wasn't California's environmental rules.
It wasn't California's employee rules and regulations.
It wasn't the reasons behind all of the companies fleeing California in the past few years.
Oh no, it was Trump's fault.
 
It wasn't their inability to update their products.
It wasn't California's tax rates.
It wasn't California's regulations.
It wasn't California's environmental rules.
It wasn't California's employee rules and regulations.
It wasn't the reasons behind all of the companies fleeing California in the past few years.
Oh no, it was Trump's fault.

I'm not quite sure that the inability to update their products meant all that much. It's clearly a company that served a very specific niche, and it served it well.

Political reasons aside, the problem was that they did not have enough volume or market presence to dilute costs by maximizing availability. I've only ever seen CaseLabs cases on forums like TPU and in the hands of some American friends that happen to own these, but they don't exist as a brand in many markets... where their direct competition does.
 
If you make an expensive niche product, then don't have enough customers who will pay the cost, and have business problems for whatever reasons, and don't (seem) to have the large scale distribution of some other similar products, you are screwed.
 
update their designs to account for current trends like USB-C, flexible drive, PSU & GPU mounting
They had a USB-C front panel faceplate (they are exchangeable on most of their cases). If you have an older faceplate w/o USB-C on your CaseLabs, it isn't exactly rocket science to build your own with USB-C. I've build a few front panel faceplates for my TH10A for different builds to suit my needs.
Regarding flexible drive mounts, that argument I really don't understand. It couldn't get more flexible than what CaseLabs did back then. So what exactly were you missing? Same story with PSU mounts, most of their cases had multiple locations for PSU mounts so you can choose what suits you best. The STH10 for instance had 4 possible mount locations on a tower case.

Caselabs died because they priced themselves out of the market, once competitors started making similar cases at lower prices they didn't try to compete.
That argument does come up a lot, but honestly I can't follow that logic. To put things in perspective: Most of their cases are meant for people with lots of extreme water cooling gear. I'm talking multiple radiators, most of the time dual-loop setups with (at the time) more than one GPU. So you are installing a multiple of the case cost into that case in hardware alone. Given that, I think the case cost doesn't matter that much. But on the other hand, you get a case where you can fit all that stuff and have lots of options on where to put things inside the case, which other manufacturers just don't offer. On top of that comes the build quality and rigidity of the cases. You just can't compare that to all the cheap steel cases with super-thin and flimsy sheet metal construction.
To be realistic, cases competing in the same niche of the market are also very expensive. Take for instance the InWin 928, which was used by many who previously had CaseLabs cases. This is a 1500€ case! Even the smaller 925 is ~800€ at the moment. If you look over to LianLi, most of their bigger and more spacious cases are easily 500€+ albeit not offering nearly anything close to the options you've got in a CaseLabs case and are at the same time not as sturdy as the CL cases were.

On the smaller cases that may be an argument, fair enough. But that was not primarily the focus of CaseLabs for the most part and they only started designing and selling those smaller cases to the end. So that could be improved with time, which unfortunately they didn't have.

If you make an expensive niche product, then don't have enough customers who will pay the cost, and have business problems for whatever reasons, and don't (seem) to have the large scale distribution of some other similar products, you are screwed.
I guess if you try improve/maximize profit, then you eventually land where all the other case manufacturers have landed and produce the same boring shit they produce. You can only get a case to produce cheap if you produce LOTS of them and that means you have to choose a case style that is mass-compatible and does fall apart after a few years. I mean it's rare to see innovation in cases these days, they all more or less follow the same principle and thus look more or less the same (apart from front covers).
CaseLabs themselves said back then that they were at their limit on what they can produce. They were not just sitting idle waiting for someone ordering a case. So probably they had a problem scaling up the business. That part is something that can change under a new owner, we'll see.
 
Don't want to get into the politics of what happened to Caselabs and the why/behind the what of their decision. I am just glad Caselabs will be making a return.. I hope the new products are on the same level of quality that the original, over-the-top, and overkill cases, that Caselabs was known for. lol.. Can't wait to see what the future brings!
 
just want a nice Atx/Matx flat board mount case, big enough for a nice custom loop, without the fuck nut price.
 
Mercury S3, Nova X2M, Bullet BH2 say otherwise :) granted all of those are still relatively cavernous except for the BH2, which is just 0.2L over the mark for SFF. But honestly, not sure I want to see CL try desperately to fit in with something below 20L just for the sake of being below 20L. MFF 20-40L is just fine.

I'm secretly hoping that the design repository he's waiting on will include the files for the prototype Nova X2, it's a shame it never came to market. Once he gets the files, much of the plans moving forward will become much clearer.
Those look decent, but IMO they show clear signs of being stuck in early 2010s design thinking - strict adherence to either tower or cube form factors, little imagination in component placement, and ATX PSUs only. Of course these predate the use of riser cables, which help a lot in maximizing space efficiency, and there weren't all that many SFX options back then either.

What I was referring to, for the most part: I would like to see someone attempt to marry Caselabs' combination of configurability, modularity and water cooling support with a bigger focus on space optimization and more current approaches to flexible component mounting. Given that these are expensive boutique cases, they can go for expensive, boutique PSU solutions too - HDPlex delivers up to 800W these days, at least. I don't strictly care about "true SFF" in and of itself - a 25l case that can fit two massive radiators, for example, would be really cool. And it should be doable. Distro plates, reservoir-less loops with DDC pump+block combos - there are tons of possible approaches to innovative SFF cases that I think could fit well with the Caselabs approach and market.

Though given the effort to resurrect a defunct brand, I'm expecting the first push to be squarely in "this is what they used to make that you guys have been crying out for" territory.
 
Those look decent, but IMO they show clear signs of being stuck in early 2010s design thinking - strict adherence to either tower or cube form factors, little imagination in component placement, and ATX PSUs only. Of course these predate the use of riser cables, which help a lot in maximizing space efficiency, and there weren't all that many SFX options back then either.

What I was referring to, for the most part: I would like to see someone attempt to marry Caselabs' combination of configurability, modularity and water cooling support with a bigger focus on space optimization and more current approaches to flexible component mounting. Given that these are expensive boutique cases, they can go for expensive, boutique PSU solutions too - HDPlex delivers up to 800W these days, at least. I don't strictly care about "true SFF" in and of itself - a 25l case that can fit two massive radiators, for example, would be really cool. And it should be doable. Distro plates, reservoir-less loops with DDC pump+block combos - there are tons of possible approaches to innovative SFF cases that I think could fit well with the Caselabs approach and market.

Though given the effort to resurrect a defunct brand, I'm expecting the first push to be squarely in "this is what they used to make that you guys have been crying out for" territory.

Lets hope they don't get stuck regurgitating the old cases, as that is probably what most people happy about the return will be expecting.
 
Ahhh trumps aluminum tariffs. Also made me postpone eaves troughs among other things….
 
I'm glad to see them gradually coming back, but I'm hoping they become a bit more flexible and nimbler than before in order to survive, even if it means pushing for collabs and partnerships with various other boutique builders like Origin, e-sports groups/games like League of Legends, or even the anime and TV crowds (whether it's pre-themed "Marvel Edition" cases or "Anime Waifu/Husbando" cases). Heck, even get AMD, Nvidia, Intel, AsRock, Gigabyte, Sapphire, ASUS, and Yeston, to sponsor a few prebuilt case options (ready-to-use out of the shipping box) as well as a few "branded" semi-custom case options (case-only).

That being said, I do have a small stake in wanting them to succeed; I have two CaseLabs cases I bought second-hand prior to their closing, that I was buying replacement/upgrade parts for, piece by piece, but as they closed, I never got around to completing either planned build and they've been sitting all saran wrapped in storage. If they can come back with updated parts for those two cases, I'd be able to finally complete the two intended builds.

All that said, I'd like to see them sell some side-panels for their ATX+ oriented cases with fan-mount options over or near the PCI slot area:
  • A solid metal panel with the options for pre-punched grills or open hole + screw points for 2-4 120mm or 140mm fans (chosen during ordering)
    • The mount points on the solid metal panel could also serve as GPU radiator mounts for those splitting their loops between CPU-only and GPU-only loops; moreso if they're AIO or semi-AIO users.
  • An acrylic window side panel that just has open holes and screw points for 2-4 120mm or 140mm fans (chosen during ordering)
  • The open hole options are for those few who want to slap on a fancy RGB fan + custom fan grill as part of customization
I'd also like to see a special-order option for a reinforced bottom plate that allows for mounting legs to their larger cases; though with the caveat that the buyer drill the holes themselves, or buy CaseLabs' standardized legs along with the case or pedestal or base and get the holes pre-drilled for free.
 
just want a nice Atx/Matx flat board mount case, big enough for a nice custom loop, without the fuck nut price.
Then build it yourself. And I'm not saying that to be sarcastic. Seriously, build your own case. Metal working is not difficult or expensive. You can also make a case from wood of you make grounding loops.
 
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