• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Cooler Master Redesigns its TIM Packaging so Parents Don't Think Their Kids are Doing Drugs

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
38,288 (8.39/day)
Location
Hyderabad, India
Processor AMD Ryzen 7 2700X
Motherboard ASUS ROG Strix B450-E Gaming
Cooling AMD Wraith Prism
Memory 2x 16GB Corsair Vengeance LPX DDR4-3000
Video Card(s) Palit GeForce RTX 2080 SUPER GameRock
Storage Western Digital Black NVMe 512GB
Display(s) BenQ 1440p 60 Hz 27-inch
Case Corsair Carbide 100R
Audio Device(s) Creative Sound Blaster Recon3D PCIe
Power Supply Cooler Master MWE Gold 650W
Mouse ASUS ROG Strix Impact
Keyboard Microsoft Sidewinder X4
Software Windows 10 Pro
Applying thermal interface material (TIM) properly is a simple task that is under-documented or sometimes even misrepresented by the press. A bad application harms, rather than help your thermals. Their application varies from either the "pea drop" method, where you squeeze the TIM syringe or sachet to put out a tiny pea size blob onto your chip, letting the pressure from the heatsink spread the TIM out; or using an included spatula or plastic card to spread the TIM out to a very thin film. Of course when minors have plastic cards and syringes lying around in their rooms, parents sometimes get the wrong idea.

Cooler Master, in a tweet confirmed that it redesigned its TIM packaging to address exactly this: that TIMs supplied in syringes that look and function identical to medical syringes, make parents think their kids are doing drugs. "We didn't change the shape of the syringe to make applying thermal paste a lot easier, but because we we're getting tired of having to explain parents that their kid isn't using drugs," reads the Cooler Master statement. The new packaging by Cooler Master looks closer to a highlighter or Play Doh tube than it does a medical syringe. It still uses a syringe-like manual piston to dispense TIM, but the nozzle is wide and flattened to put out a layer of TIM directly on your chip. It's no longer round, and you can no longer attach injection needles. This nozzle also takes away the need for plastic cards or spatulas. The design, however, has a downside: the "pea drop" application is impossible, and a somewhat sub-optimal method is being forced upon users. Did Cooler Master just give in to pressure from an uninformed section of the market? Could a printed disclaimer on a conventional round syringe have helped instead? Tell us in the comments below.



View at TechPowerUp Main Site
 
Joined
Jan 29, 2012
Messages
5,518 (1.84/day)
Location
Florida
System Name natr0n-PC
Processor 2600K @ 4.5GHz / Dual Xeon 5675's @ 3.33GHz 12c/24t
Motherboard MAXIMUS V FORMULA / GA-7TESM
Cooling Deepcool Assassin - 3 Fans / RAIJINTEK AIDOS x2
Memory 2x8GB 2133MHz Samsung Dual Channel / 6x4GB 1333MHz Samsung Hexa Channel
Video Card(s) Asus Strix 980ti /Sapphire Pulse RX590
Storage Various SSD/HD
Display(s) AOC 24" IPS / Various Dells
Case Sunbeam Transformer Silver / Matrexx 55
Audio Device(s) Various
Power Supply Corsair TX 650w / Evga NEX 750B
Mouse Alienware AW558 @ 5000 DPI
Keyboard Asus KB34211
Software XP64/7/8.1/10
Benchmark Scores http://valid.x86.fr/79kuh6
Parents who can read labels and recognize a tube/syringe sitting in a pile of pc parts are perhaps intelligent parents.
 
Joined
Aug 20, 2007
Messages
12,708 (2.75/day)
System Name Pioneer
Processor Intel i9 9900k
Motherboard ASRock Z390 Taichi
Cooling Noctua NH-D15 + A whole lotta Sunon and Corsair Maglev blower fans...
Memory G.SKILL TridentZ Series 32GB (4 x 8GB) DDR4-3200 @ 14-14-14-34-2T
Video Card(s) AMD RX 5700 XT (XFX THICC Ultra III)
Storage Mushkin Pilot-E 2TB NVMe SSD w/ EKWB M.2 Heatsink
Display(s) 32" 1440p LG 32GK850F Freesync 2 Monitor based on an AU Optronics true 8-bit AMVA Panel
Case Thermaltake Core X31
Audio Device(s) VGA HDMI->Panasonic SC-HTB20/Schiit Modi MB/Asgard 2 DAC/Amp to AKG Pro K7712 Headphones
Power Supply SeaSonic Prime 750W 80Plus Titanium
Mouse ROCCAT Kone EMP
Keyboard WASD CODE 104-Key w/ Cherry MX Green Keyswitches, Doubleshot Vortex PBT White Transluscent Keycaps
Software Windows 10 Enterprise (yes, it's legit.)
I agree the packaging is suboptimal. But I also don't give a crap, as the difference is negligible. If it's chiefly minors who make up coolermaster's marketbase, maybe it's a good thing.

Parents who can read labels and recognize a tube/syringe sitting in a pile of pc parts are perhaps intelligent parents.
Maybe they don't always sell to intelligent parents. Just a thought.
 
Joined
Nov 18, 2010
Messages
4,977 (1.45/day)
Location
Rīga, Latvia
System Name HELLSTAR
Processor Intel 5960X @ 4.4GHz
Motherboard Gigabyte GA-X99-UD3
Cooling Custom Loop. 360+240 rads. 5x Nidec Servo Gentle Typhoons. AC CUPLEX KRYOS NEXT.
Memory 4x8GB Corsair Vengeance LPX 3000MHz 15-17-17-36 CR1
Video Card(s) ASUS 1080 Ti FE + water block
Storage Optane 900P + Samsung PM981 NVMe 1TB + 750 EVO 500GB
Display(s) Philips PHL BDM3270
Case Phanteks Enthoo Evolv ATX Tempered Glass
Audio Device(s) Sound Blaster ZxR
Power Supply Fractal Design Newton R3 1000W
Mouse Razer Basilisk
Keyboard Razer Deathstalker
Software Windows 10 insider
Does it come with a price increase?
 

Cheeseball

Not a Potato
Supporter
Joined
Jan 2, 2009
Messages
1,144 (0.28/day)
Location
Pittsburgh, PA
System Name Dell G5 15 5587 (2018) / AMD Custom Rig
Processor Intel® Core™ i7-8750H Processor (Coffee Lake) / AMD Ryzen 7 3800X
Motherboard Intel HM370 / ASUS TUF GAMING X570-PLUS (WI-FI)
Cooling Stock Dell twin-fan and copper heatpipes cooling system / AMD Wraith Prism
Memory SK hynix 16GB (8GBx2) - 2Rx8 DDR4 SODIMM 2666MHz / G.SKILL TridentZ 16GB (8GBx2) F4-3200C16D-16GTZR
Video Card(s) GeForce GTX 1060 Max-Q / NVIDIA GeForce RTX 2080 SUPER FE + Sapphire RX 5700 XT (Reference)
Storage ADATA XPG SX8200 Pro 512GB NVMe M.2 / ADATA SU800 1TB SATA 2.5" / Lots of M.2 NVMe SSDs
Display(s) Stock Dell 60 Hz IPS LCD panel / LG 27GL650F-B UltraGear 27" 1080p 144 Hz 1ms
Case Stock Dell G5 15 5587 (2018) body / NZXT H510i Matte White
Audio Device(s) Kingston HyperX Cloud II
Power Supply Dell Power Adapter 180W NDFTY / Corsair RMx Series RM750x
Mouse Dell touchpad / Razer Viper Ultimate
Keyboard Stock Dell G5 15 5587 laptop keyboard with backlit RED LEDs
Software Windows 10 Home 64-bit 1909 / Windows 10 Pro 64-bit 1909
Well, can't jack up anymore. :roll:
 

hat

Enthusiast
Joined
Nov 20, 2006
Messages
20,922 (4.28/day)
Location
Ohio
System Name Starlifter :: Dragonfly
Processor i7 2600k 4.4GHz :: Athlon II x4 630 3.5GHz
Motherboard ASUS P8P67 Pro :: GIgabyte GA-770T-USB3
Cooling Corsair H70 :: Thermaltake Big Typhoon
Memory 2x4GB DDR3 1866 :: 2x1GB DDR3 1333
Video Card(s) 2x PNY GTX1070 :: none
Storage Plextor M5s 128GB, WDC Black 500GB :: Mushkin Enhanced 60GB SSD, WD RE3 1TB
Display(s) Acer P216HL HDMI :: None
Case Antec SOHO 1030B :: Old White Full Tower
Audio Device(s) Creative X-Fi Titanium Fatal1ty Pro - iLive IT153B Soundbar (optical) :: None
Power Supply FSP Hydro GE 550w :: something
Software Windows 10 Pro - Plex Server on Dragonfly
Benchmark Scores >9000
Uhhhh... yeah... reminds me of this:


Anyway, this is complete and total nonsense. Any idiot should be able to see past it...

1. Thermal compound, by comparison, is cheap. I don't think I can get a syringe full of any street drug for $7.99?
2. Street drugs do not come packaged in the same way thermal compound would. How often do you hear of dope dealers selling clean syringes full of their, erm, product, complete with plastic clamshell casing?
3. Street drugs do not come with directions for applying them to CPUs and whatnot.
4. I've never heard of a drug dealer named "Cooler Master"... :laugh:

I mean, my god... is April 1st early this year?
 

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
38,288 (8.39/day)
Location
Hyderabad, India
Processor AMD Ryzen 7 2700X
Motherboard ASUS ROG Strix B450-E Gaming
Cooling AMD Wraith Prism
Memory 2x 16GB Corsair Vengeance LPX DDR4-3000
Video Card(s) Palit GeForce RTX 2080 SUPER GameRock
Storage Western Digital Black NVMe 512GB
Display(s) BenQ 1440p 60 Hz 27-inch
Case Corsair Carbide 100R
Audio Device(s) Creative Sound Blaster Recon3D PCIe
Power Supply Cooler Master MWE Gold 650W
Mouse ASUS ROG Strix Impact
Keyboard Microsoft Sidewinder X4
Software Windows 10 Pro
My suggestion to our minor readers is: when you buy a TIM in syringe, leave it in its blister packaging, show the blister-packaged TIM to your parents, inform them what it is and what it does, ask them to look up the product on the Internet, and then unpack your TIM in front of them.
 
Joined
Apr 12, 2013
Messages
3,065 (1.20/day)
My suggestion to our minor readers is: when you buy a TIM in syringe, leave it in its blister packaging, show the blister-packaged TIM to your parents, inform them what it is and what it does, ask them to look up the product on the Internet, and then unpack your TIM in front of them.
And then sniff it just for lulz :nutkick:
 
Joined
Nov 22, 2018
Messages
450 (0.90/day)
Location
PL, Krk (JPN, Tokyo)
System Name Nilin
Processor Ryzen 9 3950x (16c32t)@Stock
Motherboard Asus Rog Crosshair VIII Hero Wifi
Cooling EK Custom Water Loop
Memory G. Skill TridentZ Neo 2x8gb 3600Mhz CL16-16-16-36
Video Card(s) Msi GTX 1080 TI FE @2ghz (EK Waterblock)
Storage Samsung Evo 960 250gb (System), Samsung Evo 860 500gb (Games), Adata XPG SX8200 Pro 1Tb (Games)
Display(s) LG 27" UHD IPS, Asus VG258QR 24,5" TN
Case InWin 303 (7x Fractal Prisma 120mm)
Power Supply Tt Toughpower Grand RGB 850W
Mouse Tt eSPORTS Saphira
Keyboard Logitech Pro Series
Benchmark Scores https://www.3dmark.com/fs/21022952
Joined
Sep 17, 2014
Messages
11,487 (5.66/day)
Location
Mars
Processor i7 8700k 4.7Ghz @ 1.26v
Motherboard AsRock Fatal1ty K6 Z370
Cooling beQuiet! Dark Rock Pro 3
Memory 16GB Corsair Vengeance LPX 3200/C16
Video Card(s) MSI GTX 1080 Gaming X @ 2100/5500
Storage Samsung 850 EVO 1TB + Samsung 830 256GB + Crucial BX100 250GB + Toshiba 1TB HDD
Display(s) Eizo Foris FG2421
Case Fractal Design Define C TG
Power Supply EVGA G2 750w
Mouse Logitech G502 Protheus Spectrum
Keyboard Sharkoon MK80 (Brown)
Software W10 x64
My suggestion to our minor readers is: when you buy a TIM in syringe, leave it in its blister packaging, show the blister-packaged TIM to your parents, inform them what it is and what it does, ask them to look up the product on the Internet, and then unpack your TIM in front of them.
I really hope you're joking.

I really hope the article's a joke

This is beyond stupid and if there are seriously these parents, the apocalypse is very close, it just has to be. WTF
 

W1zzard

Administrator
Staff member
Joined
May 14, 2004
Messages
20,220 (3.48/day)
Processor Core i7-4790K
Memory 16 GB
Video Card(s) GTX 1080
Display(s) 30" 2560x1600 + 19" 1280x1024
Software Windows 7
This was sent as a joke and you guys totally fell for it! LOL!
Source? I see nothing on their Twitter timeline about this being a joke

Back in the days my mom actually started "the syringe talk" with me
 
Last edited:
Joined
Feb 18, 2013
Messages
1,806 (0.69/day)
Location
KL, Malaysia
System Name The Rainbow Puke Machine (Upgrading to Ryzen)
Processor AMD Ryzen 7 3700X (Stock)*
Motherboard AMD B550 ATX*
Cooling Corsair Hydro H100i RGB PRO XT AIO CLC* + HD120 RGB (3) + Commander PRO
Memory Corsair Vengeance RGB PRO 16GB (2 x 8GB) DDR4 3200MHz*
Video Card(s) Zotac RTX2060 Twin Fan 6GB GDDR6 (1.9GHz OC stable via MSI Afterburner)
Storage Corsair MP600 1TB M.2 PCIe SSD Gen4 (OS & games) + WD Blue 1TB M.2 SATA SSD (mass storage)*
Display(s) LG 29WK600-W 1080p IPS FreeSync (primary) + Dell U2417H 1080p IPS (secondary, portrait mode)
Case Corsair iCUE 220T RGB Airflow (White) w/Lighting Node CORE & SP120 RGB PRO + RGB LED Strips.
Audio Device(s) Realtek ALC1220 HD Solution or better* + Corsair VOID Stereo Headphones
Power Supply Corsair RMx 750W 80 Plus Gold Fully Modular
Mouse Corsair M65 RGB FPS Mouse (White)
Keyboard Corsair Strafe RGB Mechanical Keyboard (Cherry MX RGB Red Switches)
Software Windows 10 Professional x64 (April Update v2004)*
Joined
Nov 20, 2013
Messages
4,147 (1.78/day)
Location
Kiev, Ukraine
System Name WS#1337
Processor Ryzen 5 1600X
Motherboard Gigabyte x470 AORUS Ultra Gamin
Cooling Xigmatek Scylla 240 AIO
Memory 2x8GB Team T-Force Vulkan DDR4-3000
Video Card(s) MSI RTX 2060 Super Armor OC
Storage Adata SX8200 Pro 1TB
Display(s) Samsung U24E590D (4K/UHD)
Case Chieftec AL-01B-OP
Audio Device(s) ALC1220
Power Supply SeaSonic SSR-550FX (80+ GOLD)
Mouse Logitech G603
Keyboard Zalman K500 modded (Gateron brown)
Software Windows 10, Ubuntu 18.04 LTS
LoL. Our nation-favorite TIM mix of crayons and vegetable oil, called КПТ-8, still comes packaged in actual generic pharma 1ml/2ml/5ml syringes in retail. I don't think my grandma ever thought of it as drugs, when I used this crap extensively back in college. I'll make a pic once I get to my office. I still use it for FETs in power circuits.
Kids, don't do drugs :nutkick:
 
Joined
Oct 5, 2017
Messages
595 (0.65/day)
Source? I see nothing on their Twitter timeline about this being a joke

Back in the days my mom actually started "the syringe talk" with me
If you're seriously suggesting that CM should have ended it's tweet with "DISCLAIMER: THIS IS A JOKE" then I think you might well be advocating for the end of comedy.

CM's twitter is full of referential humour and jokes like this. Not 10 tweets down from this they advertise their Respawn mouse with the line "Hey, as long as reboots are in these days, we might as well get in on the action too. ". Below that they shared a picture of a white-themed PC with the joke "This PC is so white, the windows startup sound is a coldplay song".

CM's twitter is full of humour in exactly this vein, and if this were serious marketing copy, and not just a twitter joke, I'd have hoped CM would have thought to proofread it, instead of saying "We we're tired of".
 
Joined
Oct 3, 2015
Messages
228 (0.14/day)
System Name Happy PC
Processor Intel i7-860 2.80 GHz "Stock
Motherboard OEM: MSI MS-7613 (IONA-GL8E) mATX
Cooling Regular Cheapo
Memory Hyundai Electronics and G.Skill mixed (4sticks) 12GB DDR3 @1333mhz
Video Card(s) OEM: NVIDIA GeForce GTX 650 ti @GC:928/MC:1350 VRAM: 1GB
Storage WDC Blue 465.76 GiB WD5000AAKS
Display(s) Asus VG248QZ 1920x1080 144hz 24"
Case Crosair Air 540
Audio Device(s) Realtek ALC888
Power Supply Crosair 850W RMi power supply (Overkill I know but had no choice)
Mouse Logitech M105
Keyboard Logitech K120
Software Windows 7 SP1 (with latest updates)
I really hope you're joking.

I really hope the article's a joke

This is beyond stupid and if there are seriously these parents, the apocalypse is very close, it just has to be. WTF
I assure you that many if not most people, don't even know that "thermal pastes" exist. They could know there is a CPU and memory mostly for a computer. So for them to see those tubes along side computer parts, they will be like; "Those don't belong to computer parts?!" .. They then could just ask or push the paranoia even further which is not bad in my opinion. They want to protect and make sure their sons are okay.
 
Joined
Oct 5, 2017
Messages
595 (0.65/day)
I assure you that many if not most people, don't even know that "thermal pastes" exist. They could know there is a CPU and memory mostly for a computer. So for them to see those tubes along side computer parts, they will be like; "Those don't belong to computer parts?!" .. They then could just ask or push the paranoia even further which is not bad in my opinion. They want to protect and make sure their sons are okay.
Just gonna point out you're treating this as a serious method of disseminating product information when the same twitter account constantly posts things like this:

1579256800909.png
 
Joined
Dec 16, 2017
Messages
656 (0.78/day)
Location
Argentina
System Name Desktop5
Processor AMD Ryzen 5 3600
Motherboard Asus Prime X570-P
Cooling AMD Wraith Stealth
Memory 2x8GB Ballistix Sport LT 3200 MHz (BLS8G4D32AESCK.M8FE) (CL16-18-18-36)
Video Card(s) Gigabyte AORUS Radeon RX 580 8 GB
Storage Kingston HyperX Fury 240 GB // Toshiba 2 TB HDD // WD 2 TB HDD // Mushkin Triactor 3DL 256 GB
Display(s) LG 22MP55 IPS Display
Case Corsair Carbide 100R
Audio Device(s) Logitech G430 Headset
Power Supply Corsair CX650M
Mouse Logitech Wireless Mouse M280 // Microsoft Trackball Optical 1.0
Keyboard HP Vectra VE keyboard (Part # D4950-63004)
Software Windows 10
I really hope you're joking.

I really hope the article's a joke

This is beyond stupid and if there are seriously these parents, the apocalypse is very close, it just has to be. WTF
You do realize there are anti-vax movements around the world, right? With parents not allowing their children to get vaccinated against a bunch of stuff because they think the vaccines are dangerous, a control system by the government or something? Why would "parents thinking their children are doing drugs because they bought thermal paste in a syringe and have credit cards or similar things lying around covered in such paste" be all that strange?
 
Joined
Oct 5, 2017
Messages
595 (0.65/day)
You do realize there are anti-vax movements around the world, right? With parents not allowing their children to get vaccinated against a bunch of stuff because they think the vaccines are dangerous, a control system by the government or something? Why would "parents thinking their children are doing drugs because they bought thermal paste in a syringe and have credit cards or similar things lying around covered in such paste" be all that strange?
Because it's a sudden, serious issue of parenting and drug abuse being brought up by a twitter account whose purpose is marketing and making jokes?
 
Joined
Feb 17, 2010
Messages
647 (0.17/day)
System Name Sky OC
Processor i5-6500T@ 4400 MHz
Motherboard Z170 K4/D3
Cooling i7 stock cooler
Memory DDR3 @2400 MT/s 9-11-11-31-1T
Video Card(s) RX Vega 64
Storage Silicon Power A80
Display(s) Samsung UE590
Case HAF XB
Audio Device(s) Logitech Z623
Power Supply LEADEX II
Mouse Logi
Keyboard Logi
Software 10 Pro
Benchmark Scores https://hwbot.org/user/damric/
This may make me innerflect on my life choices for a day, but probably won't deter my TIM habit in the long term.
 
Joined
Sep 17, 2014
Messages
11,487 (5.66/day)
Location
Mars
Processor i7 8700k 4.7Ghz @ 1.26v
Motherboard AsRock Fatal1ty K6 Z370
Cooling beQuiet! Dark Rock Pro 3
Memory 16GB Corsair Vengeance LPX 3200/C16
Video Card(s) MSI GTX 1080 Gaming X @ 2100/5500
Storage Samsung 850 EVO 1TB + Samsung 830 256GB + Crucial BX100 250GB + Toshiba 1TB HDD
Display(s) Eizo Foris FG2421
Case Fractal Design Define C TG
Power Supply EVGA G2 750w
Mouse Logitech G502 Protheus Spectrum
Keyboard Sharkoon MK80 (Brown)
Software W10 x64
You do realize there are anti-vax movements around the world, right? With parents not allowing their children to get vaccinated against a bunch of stuff because they think the vaccines are dangerous, a control system by the government or something? Why would "parents thinking their children are doing drugs because they bought thermal paste in a syringe and have credit cards or similar things lying around covered in such paste" be all that strange?
Yes, and flat earthers. Its just more evidence of Darwin's evolution theory. They're not the fittest and it will pass.

Where it gets problematic is when we start accomodating them, in doing so, we create our own evolutionary failures and enlarge them.

Strange mix of hilarious and frightening, isn't it.
 
Joined
Feb 17, 2017
Messages
807 (0.70/day)
Location
Italy
Processor i7 2600K @4.5GHz
Motherboard Asus P8Z68-V PRO/Gen 3
Cooling ZeroTherm FZ120
Memory G.Skill Ripjaws 4x4GB DDR3
Video Card(s) MSI GTX 1060 6G Gaming X
Storage Samsung 830 Pro 256GB + WD Caviar Blue 1TB
Display(s) Samsung PX2370 + Acer AL1717
Case Antec 1200 v1
Audio Device(s) aune x1s
Power Supply Enermax Modu87+ 800W
Mouse Logitech G403
Keyboard Qpad MK80
That honestly sounds like a joke, a joke to cover most likely a price increase, besides thermal past should never be spreaded, and with this they're basically forcing me to. Not that i'd ever buy CM thermal past since there's better at the same cost, or cheaper at the same quality...
 
Top