Digital Media Professionals Inc. (DMP), a leading provider of 2D/3D graphics Intellectual Property (IP) cores, today announced it has become a new member and contributor to the Heterogeneous System Architecture (HSA) Foundation. HSA aims to push standards based architecture and interfaces for common computing use cases between CPU and GPU, enabling more effective hardware accelerated performance and power consumption on next generation compute platforms. By supporting the HSA Foundation initiative, DMP wants to accelerate and simplify application development for mobile GPGPU platforms. The benefits of heterogeneous architectures and computing will allow smooth user experience for computer vision, image processing and graphics intensive applications on small consumer devices. "Heterogeneous architectures on mobile GPGPU platforms will greatly benefit users looking for a seamless graphics and compute experience from their electronic devices," said Greg Stoner, vice president and managing director of the HSA Foundation. "With DMP's commitment to driving the HSA standard forward, the integration of their technology in next generation mobile, embedded and consumer electronic platforms will change the way consumers interact with their devices." "We are thrilled to join HSA foundation as an active contributor and look forward to working with the consortium to push and accelerate the usage of standard heterogeneous architecture in next generation mobile, embedded and consumer devices," said Tatsuo Yamamoto, CEO of DMP. "We see that by supporting HSA, DMP can expand and deepen our touch in terms of application development ecosystem and vertical industries that will be able to benefit by using DMP graphics IP for next generation consumer devices."