AMD simply does not make enough CPUs to be able to supply the global marketplace. They don't have access to the fabs to be able to do so. I'm not sure what part of that you don't understand... "supply and demand" dictates that should they have a CPU that performs better than anything else on the market, everyone will want it, which will increase demand, supply will be very limited because of their lack of capacity to produce chips, and both of those will increases prices. This is pretty basic stuff.
What they have is great already. I have rigs from both sides, and can't tell the difference between them for my uses, as I have said. That's being honest, not being anti-AMD.
Yeah, AMD had some good chips, and they weren't cheap. At the end, AMD was charging just as much as Intel for their CPUs. That's how business works... it's about making as much profit for as little expense as possible, and even more so for AMD, since they run an "asset-light" management system.