Raevenlord
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NVIDIA has reportedly resumed production of its GA102-based RTX 3080 12 GB graphics cards, according to a Tweet from GPU leaker Zed__Wang. The reason cited has to do with oversupply of the company's GA102 chips, which powers the company's high-end lineup from the RTX 3080 through the RTX 3090 Ti (in all, there are six RTX 30-series cards powered by this chip, alongside the CMP 90HX mining-specific card, datacenter and AI inferencing accelerators A10, A10G, and A40, as well as the company's RTX A4500, A5000, A5500, and A6000 series for a total of 14 SKUs).
Oversupply, in this case, has more to do with contracting demand - not only is NVIDIA's next-gen RTX 40-series right around the corner, but the already-announced death of Ethereum's Proof of Work mining has flooded the market with second-hand RTX 30-series cards. This, alongside the already long-winded shelf-life of the RTX 30-series - which hit the market back in September 2020 - has led to contracting demand for NVIDIA's GPUs. Rampant inflation and general macroeconomic indicators also do little to instill confidence in the purchase of non-essential products.
The company now seems to be committed to getting as many GA102 chips out of its door as possible and into the hands of gamers, who are more likely to buy hardware at a good price/performance ratio than professional clients are likely to buy a technology that's soon to be superseded. The death of the GPU mining market also leaves NVIDIA with one less SKU to funnel its 628 mm², 28 billion transistor chips besides the seven devoted the professional market. Reviving the RTX 3080 12 GB will also let the green team improve profits relative to its RTX 3080 10 GB cards, which it can now further price-cut while ensuring the 12 GB version picks up the profit reduction.
NVIDIA is now banking on its usual suspects - gaming consumers - to pick up its leftover chips and help clear the channels for introduction of the RTX 40-series. Its efforts may not amount to much, however, as NVIDIA's own Gaming Division was the one that bled the most revenue in the last quarter.
View at TechPowerUp Main Site | Source
Oversupply, in this case, has more to do with contracting demand - not only is NVIDIA's next-gen RTX 40-series right around the corner, but the already-announced death of Ethereum's Proof of Work mining has flooded the market with second-hand RTX 30-series cards. This, alongside the already long-winded shelf-life of the RTX 30-series - which hit the market back in September 2020 - has led to contracting demand for NVIDIA's GPUs. Rampant inflation and general macroeconomic indicators also do little to instill confidence in the purchase of non-essential products.
The company now seems to be committed to getting as many GA102 chips out of its door as possible and into the hands of gamers, who are more likely to buy hardware at a good price/performance ratio than professional clients are likely to buy a technology that's soon to be superseded. The death of the GPU mining market also leaves NVIDIA with one less SKU to funnel its 628 mm², 28 billion transistor chips besides the seven devoted the professional market. Reviving the RTX 3080 12 GB will also let the green team improve profits relative to its RTX 3080 10 GB cards, which it can now further price-cut while ensuring the 12 GB version picks up the profit reduction.
NVIDIA is now banking on its usual suspects - gaming consumers - to pick up its leftover chips and help clear the channels for introduction of the RTX 40-series. Its efforts may not amount to much, however, as NVIDIA's own Gaming Division was the one that bled the most revenue in the last quarter.
View at TechPowerUp Main Site | Source
