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However, just because something leads the naming scheme and price does not mean that it is a high end card. Everyone who knew anything about which CHIP was used knew that the 680 was not a true high end card. It was merely the highest performing of that series. Same with 970 and 980...when released, again, top performers of 9 series, but done using their mid-tier chip. So my point stands too.
I think you fail to make the distinction beyond high end, which is the 'enthusiast segment'. You underlined this yourself: 970 runs everything at max at the current most used resolution. That is a definition of high end for gaming. Going beyond that basic res has always been a thing for PC gaming, and we call those guys 'enthusiasts'. The fact that you can do this on a single panel today does not change that fact either. 1440p panels are still pricy, and the grunt needed to max it out on that res is still significant. Back when 670/680 released, enthusiast segment was the dual-gpu solution. And then, we got the Titan class cards of which everyone agreed it was a huge cash grab for the ultra rich. Now you say 'this is the high end' but the reality is, if that is really high end, it is unreachable for everyone but a mere 5% of all gamers. It is unrealistic and completely out of place to say that thát comprises the entire high end market.
Another analogy: CPU. Today the marketing slides tell us we need an X99 board for gaming, because, you know, this is the real thing to have. Does that make it high end all of a sudden, when before any kind of E-chipset was purely workstation oriented? NO. If a gamer gets X99 he is an enthusiast, he runs multi-GPU or he runs a big chip, or both. Did the marketing of X99 change anything about the positioning of the 'normal' i5 or i7? Look at Skylake prices and you have your answer. It didn't. The i5 is still the mid range CPU, the i7 is still high end, and the E-proc is still enthusiast or workstation. The same thing happened for GPU with the launch of big chips as an integral part of the naming scheme.
You are letting the marketing take a run with your wallet and your mind if you tout only the big chips as high end. Also, the first sentence of your previous reply... do you realise how silly it is what you are saying there??? You are saying flagship releases, which 680 has been for a LONG time, are not high end releases.... 690, which had a price tag of 1000 euro, in your mind was made up of two mid-range cards. I know its monday morning, but really? Our tech-savvy reality is not the market's reality. Here at TPU we are lining up for the newest of cards, so our bottom line has shifted to a higher price point. It is good to keep that in mind.
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