Right... now, let's get both feet on the ground again and circle back to the
context in which 2.5 billion was used here.
Do you really think we have 2.5 billion non-couch-gaming, desktop-oriented gamers that can somehow make use of the IKEA gear on offer? Whát is the stereotype room you see here? Heck, its not even console gamer oriented as it shows. The couch is an object they're not marketing here.
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You're right, but you're also kind of missing the point - or at least reading the marketing copy differently than I am. I don't think anyone at Ikea has ever thought "there are 2.5B potential customers for this lineup", and I don't think that's even remotely what they're saying. Rather, I think they are saying "there are
freaking tons of people playing games, gaming is a dominant cultural phenomenon, and the "gamer" identity/sterotype/style is overall very popular - thus there are lots of people who might find these products interesting/desirable." If a coffee maker ... maker? says "there are X billion coffee drinkers in the world and Y billion mugs of drip coffee are brewed every day", I don't take that as them saying "we expect/want/think we can sell our product to each and every one of them". Rather, I read it as saying "we occupy a niche within [product group]" (in this case, coffee) "and coffee is a
huge market, thus our niche also has the potential to be huge". A niche within a huge phenomenon is (likely) bigger than a niche within a small one, right? The main point of marketing statements like this is not saying that all of these people necessarily want to buy your product, but that the overall group that people who do fit within is sufficiently large for that group to also be large. If 2.5B people play games regularly, how many of those think the "gamer" style looks cool? Probably a few hundred million at least. If, say, 500M people played games instead, the market for products like this would be far, far smaller.
