Last week, Valve cracked down on a number of explicit games on Steam, citing concerns from payment processors as the driving force behind the policy change. Now, Itch.io, the platform that pitches itself as "an open marketplace for independent game creators," has followed suit, with game developers initially noticing their games being pulled from the platform without notice, followed by an announcement by Itch.io explaining the removal and clarifying the marketplace's stance on NSFW and sexualized content on the platform. Itch.io blames the crackdown on the same campaign that initially affected games on Valve's Store—an open letter titled "Open letter to payment processors profiting from rape, incest + child abuse games on Steam" signed by numerous executives from major payment processors. In the letter, numerous valid concerns were raised, specifically surrounding imagery of minors and non-consensual sexual activity. In a response issued by Itch.io, the platform explained that it had to make the urgent decision to temporarily de-index all games that contain NSFW or explicit content while it conducts an audit in order to "protect the platform's core payment infrastructure." Once the audit is conducted, Itch.io will provide NSFW game developers with new guidelines and changes that need to be made to their games in order to be reinstated, and some games will be permanently removed from the platform in order to comply with the demands of the payment processors. Games that have been removed from the platform are currently unavailable to purchase or even be downloaded by those who purchased them previously.
On sites where now-removed games used to live, Itch.io is displaying a message to its users that reads: "We don't allow hosting content that includes sexualized images or videos of real-life humans. Fictional, illustrated, and rendered content is generally fine, assuming it's legal. AI-generated imagery that is designed to resemble photographic content of real people is not allowed. Content glorifying sexual violence is not permitted. Depictions of minors, minor-presenting, or suggested minors in a sexual context are not allowed and will result in account suspension. If you plan to collect money for your content, then you must adhere to the acceptable use policy of all respective payment processors that your account utilizes." Although this leaves some room for interpretation, it clearly still allows for some NSFW and sexualized content. Itch.io is also directing users to read its NSFW content policy and the policies of its payment providers by linking those policies on the same page.
Read the full statement from Itch.io below:
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On sites where now-removed games used to live, Itch.io is displaying a message to its users that reads: "We don't allow hosting content that includes sexualized images or videos of real-life humans. Fictional, illustrated, and rendered content is generally fine, assuming it's legal. AI-generated imagery that is designed to resemble photographic content of real people is not allowed. Content glorifying sexual violence is not permitted. Depictions of minors, minor-presenting, or suggested minors in a sexual context are not allowed and will result in account suspension. If you plan to collect money for your content, then you must adhere to the acceptable use policy of all respective payment processors that your account utilizes." Although this leaves some room for interpretation, it clearly still allows for some NSFW and sexualized content. Itch.io is also directing users to read its NSFW content policy and the policies of its payment providers by linking those policies on the same page.


Read the full statement from Itch.io below:
We have "deindexed" all adult NSFW content from our browse and search pages. We understand this action is sudden and disruptive, and we are truly sorry for the frustration and confusion caused by this change.
Recently, we came under scrutiny from our payment processors regarding the nature of some content hosted on itch.io. Due to a game titled No Mercy, which was temporarily available on itch.io before being banned back in April, the organization Collective Shout launched a campaign against Steam and itch.io, directing concerns to our payment processors about the nature of certain content found on both platforms.
Our ability to process payments is critical for every creator on our platform. To ensure that we can continue to operate and provide a marketplace for all developers, we must prioritize our relationship with our payment partners and take immediate steps towards compliance.
This is a time critical moment for itch.io. The situation developed rapidly, and we had to act urgently to protect the platform's core payment infrastructure. Unfortunately, this meant it was not realistic to provide creators with advance notice before making this change. We know this is not ideal, and we apologize for the abruptness of this change.
We are currently conducting a comprehensive audit of content to ensure we can meet the requirements of our payment processors. Pages will remain deindexed as we complete our review. Once this review is complete, we will introduce new compliance measures. For NSFW pages, this will include a new step where creators must confirm that their content is allowable under the policies of the respective payment processors linked to their account.
Part of this review will see some pages being permanently removed from itch.io. Affected accounts will be notified via their account's email address from our support address. You can reply to that email if you have any follow up questions.
We ask for your patience and understanding as we navigate this challenging period. I'm sorry we can not share more at this time as we are still getting a full understanding of the situation ourselves. We will post a follow up on our blog if the situation changes.
Thank you.
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