Interview: Alex Mei / OCZ

[Mussels]

Hi brajko2, good question. We sold a bunch of the 8800GTX cards and we added some value by specially binning the memory and built up complete cards so only the top percentage of the cards would be branded OCZ. With the change to the 9 series we backed away from videocards becuase we wanted to be able to add more value as our 8800GTX offering was too similar to the rest of the market. We are looking at video cards but we wont re-enter the market unless we can come back with more innovative and high performance cooling on the cards to offer more performance and differentiation.

Thanks, and time for me to hop on a plane...

enjoy your flight.

Since you sell CPU coolers, you should invest in GPU cooling as well. Sell a video card with higher binned ram and a custom OCZ cooler - just make sure it has a quiet fan, people are as concerned with noise as they are temps these days.


edit: a very important question. the NIA is available for sale in australia now, but i notice there is a warning that only 32 bit drivers exist. how long it is going to take to get x64 certified drivers?

 

[oczander]

enjoy your flight.

Since you sell CPU coolers, you should invest in GPU cooling as well. Sell a video card with higher binned ram and a custom OCZ cooler - just make sure it has a quiet fan, people are as concerned with noise as they are temps these days.


edit: a very important question. the NIA is available for sale in australia now, but i notice there is a warning that only 32 bit drivers exist. how long it is going to take to get x64 certified drivers?

Thanks Mussels, back in the office now. The key is the cooler for us, if we can build a better cooler then we will absolutely go for it. I agree "better" means being both more efficient while minimizing noise.

On the nia, currently we only have support for 32 bit OS, we are working on adapting to 64 bit os and it is simply a software rebuild, no changes need to be made to hardware. Still to optimize the performance with the new drivers it is likely still a few months out on our side.