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Microsoft is developing a built-in ad blocker for its Edge browser

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"One of the first browser add-ons many people install to improve their online experience is Adblock Plus or something similar. Until recently, Microsoft Edge's lack of support for add-ons put off a lot of would-be users, but reports from Build 2016 suggest that native ad blocking is on its way to the Internet Explorer successor.

Adblock Plus is coming to Edge, but built-in ad blocking would negate the need for such an add-on. A slide shown off and snapped at a Build presentation shows that the next version of Edge, in response to user feedback, will feature ad blocking capabilities. There's no word on delivery timescale, but the upcoming Windows 10 Anniversary Update would seem a likely candidate.

ZDNet's Ed Bott photographed the slide which shows Microsoft's development roadmap built around feedback from testers. Right at the top of the list is reference to plans to create a plugin and extension store for Edge, but it's entry number four that's more intriguing.

"Build ad blocking features into the browser" is listed as a Feature Request from users. But the good news is that it is not only listed as being "Deliverable 4682811", but as "Targeted for the next version".

This will no doubt come as good news for those who have fallen in love with Edge, but it's not something that will be welcomed by the likes of Adblock Plus. It does seem that, particularly in the mobile arena, there is a move to baking ad blocking into the browser so it makes sense that Microsoft is following the trend. But it is the fact that Edge straddles Windows 10 on the desktop and Windows 10 Mobile that makes this a particularly interesting move.

Keep an eye out for Insider builds in the coming weeks as the feature may be just around the corner.
"

http://betanews.com/2016/03/31/microsoft-edge-ad-blocking/
 
About damn time. IE11 and Edge both crash frequently going to, especially, news websites where there's ads all over the place. Microsoft can't expect them to fix their JavaScript so the only solution is to block them.

This almost makes me want to reinstall Windows to fix Edge. It has been FUBAR for several months now.
 
From what I have read, Microsoft will still deliver sponsored ads, so the browser still wont be totally ad free, much like AdblockPlus does with the free version.
 
See, and websites wonder why we want to use adblocker. Personally, I prefer without because I like to support the websites I go to (Heck, its off probably 75%+ of the time). However, those obnoxious sites that put so many adds all over them to the point where videos/images/or other links won't load properly or lag like crazy deserve it. There is a fine line we have to draw at some point.
 
abp is a bloat goat ublock origins is where it's at yo
 
So, I guess their builtin "ad blocker" is going to let Bing ads bypass?

No, thanks. I'd rather use 3rd party ad blocker if possible.
 
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