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The point of this 1000 nits target is for advertising. They want their flash flash flash ads to really sear into you.
edit: It's also potentially a great way to turn over OLED sets more quickly, since those pixels will wear out faster, especially as the ridiculous 8K craze becomes the standard. People will "discover" problems like gamut shrinkage (especially in the blue shades) and contrast reduction and offer upgrades to fix the problem. "Old set looking washed-out, the new-and-improved sets not only have 10K resolution, they have a wider color gamut than sRGB!"
What gamers and video watchers need more than 1000 nits is better static contrast (except for OLED) and a vastly wider color gamut than the ancient sRGB. The new HDR standard is going in that direction but too much emphasis is being placed where it shouldn't be (pixel shrinkage and, especially, excessive eye-searing brightness). I have no doubt that the primary factor behind the brightness marketing is advertising. Ad companies have already discovered the trick of turning the screen black periodically during commercials to make people think the ad is over.
The 1000 nit HDR spec and the VESA specs are not for OLED but for LCD.
OLED doesnt need this peak brightness to achieve HDR