You're welcome.
I think that timer he uses is quite affordable, but the chiller and measurement devices on the other hand....

$$$$$
Poor man's version doesn't have to be bad, it's just less accurate in terms of exact measurements. It is good for comparison of how the products relate to each other and that is actually what the mass is interested in. Just based on an everyday computing scenario.
The technical peeps here are a different kind of audience.
Just make sure you know what happens and why (
physics) than organize your testing accordingly with eliminating/controlling as much variables as possible. In fact the only variable should be the TIM.
Also don't forget that the TIM is just a thermal barrier in the whole cooling system and the impact (
if properly applied and of sufficient quality) is marginal. It is not a miracle solution despite some over enthusiasts opinions I see popping up here and there. Keep the added value to premium TIM on what it is, no need to be euphoric about the best performing one. The ease of using/applying it, life expectancy and price are also aspects that can make or break a product. Besides the thermal conductivity the electrical conductivity is also an aspect to consider. Electrical conductive TIM'S may be amongst the best, but are surely not the be recommended to the regular user.
If you manage to pull that of, kudos.
If you screw up, prepare to be roasted online with the according reputation damage.
Best of luck with it.