Most folks have preferences but they are rarely based upon actual facts / data. Among the factors one might consider are:
Reliabilty - For the most part this is based upn statistically significant aecdotal evidence and forum posts about other user's aneccdotal experiences, This is pretty much the proverbial "fool's errand"; we have been building PCs for over 25 years and all of ur experience combined does not constitute anything resembling statistically significant quantities. Be Hardware was the one site that had the resources to supply this data and hey recently stopped doing so. RMA rats have declined significantly over the years and if there's any facts that remain valid after watching them this long they are:
a) The difference in RAM rates between brands is statistically insignificant
b) Whomever is sitting at the top doesn't stay there very log.
Here's results from 2014
- Gigabyte 2,51%
- MSI 2,65%
- ASUS 2,86%
- ASRock 2,99%
and 2017
- Gigabyte 1,48%
- ASRock 1,55%
- ASUS 1,59%
- MSI 1,63%
And while the differences between brands is statistically insignificant. it is worth looking at the distribution for notable "bad models" and also which platforms you might choose:
- 5,71% ASUS Z170I-PRO Gaming
- 5,59% ASUS X99 Strix Gaming
- 4,70% MSI B150M PRO-VDH D3
- 4,17% ASUS B150I PRO GAMING/WIFI/AURA
- 3,81% ASRock FM2A58M-VG3+
Performance / Build Quality - Over the years, various manufacturers gained deserved reputations for performance and build quality ... For a long Time Asus always seemed to be able to edge a percentage or two extra speed over it's competitors. Asrock was well known for short warramtees, thin boards and bad caps; Gigabyte was well known or the robust power deliver systems. These mindsets persisted long after those views ceased to be true. Asus lost the performance crown with Z87 / Z97 and during that time MSI was winning the top performance crown; AsRock's quality got better and it's warranty got longer and Gigbyte's power delivery looked mush like everybody else's. By Z270, everyone was pretty much on equal footing. with the only notable difference being Asus mid range offerings $100 - $150 "cheaped out" with low end audio and LAN subsystems. While veryone else was using ALC 1150 for example, Asus only offered ALC 887 and 892 in this space. Another thing that happened just before then is Asus farmed out much of its design, support and RMA pocessing Pegatron (Asrock's parent company). They still make Asus laptops, but what else they are doing or Asus has been kept pretty close to the vest. All i can say or sure is that emails for tech support and RMAs stopped coming from pegatron.com
Today, I have no real issues in this respect from Asus, Gigabyte and MSI .... Im still a bit shy of AsRock as we bar too many scars....albeit they go back a bit, latest experience was 2013. We do see a significant difference in quality and performance which the chipset target user. Looking at Intel for example, what you typically get on Z series board goes way beyond the noted difference between the Z versus the B and H series chipsets. In short it goes way belong the ability to OC and SLI. There are exceptions obviously but generally:
-Z Series = OC ad SLI Ability, 100 page manual, MoBo Utilities for OC and fan control, LCD 2 digit display and LED 's for troubleshooting, 5-6 fan headers, ALC 1220,
-B Series = No OC ad SLI Ability, 30 page manual, No MoBo Utilities, Beep codes for troubleshooting, 2-4 fan headers, ALC 1220,
When ya find a B series with all that stuff, the price is similar to the Z
BIOS & Manuals - Asus rules here .... MSI has gotten close, Gigglebyte and ASrock are waaay behind.
Tech Support - Again, can only go by my own experience here but no one is gonna make you happy. Whether it's a RMA or just a tech question, nobody get's an A. Asus used to rule here, and I don't know what they did after we were getting emails responses from pegatron.... but there dysunction is worse than politicians in DC. Most contact is ignored, when you get an answer it's nonresposive to the questions asked. MSI is good at responding, responses are useful most of the time. In my experience Gigabyte is very attentive, but always feel I could get closer to an answer than most of the techs.
I short, Id forget about what brand makes a better board cause there's no answer there. Every vendor has some great boards, every vendor has some clunkers. Every data source has some minefields. Looking at newegg user reviews for example, you have to laugh when the rants obviously points to user lack of knowledge. But there's no evidence that stupid people are attracted to only one brand. When I look at these, if I see less than 50+% of a model's users 5 eggs or > 20% throwing a 1 eggs rating, I'll cross that one off the list .
Here's the 390 boards we have have on our recommended list for gaming builds in the $175 - $200 space ... and we'll see how what we liked resonated with others by looking at those ratings
1. MSI 390 MPG Gaming Pro Carbon (71% 5 eggs / 7% 1 egg) ... Love / hate factor is little over 10:1
2. Gigabyte Z390 Aurus Ultra (58% 5 eggs / 12% 1 egg) ... Love / hate factor is just inder 5:1
3. Asus Z390-A Prime (49% 5 eggs / 15% 1 egg)... Love / hate factor is just over 3:1
I don't have any AsRock boards on the list .... again, pain from previous scars I guess is more my bias than a current evaluation / reviews but if i can manage to set that aside the As Rock Tai Chi would have the best chance of making the list (67% 5 eggs / 14% 1 egg)... Love / hate factor is just inder 5:1. One thing you have to be conscious of is that the more users spend, the more they bitch. So at $100, I dude might say "I plugged it in, it worked ... 5 eggs !" I guy spending $500 might get less than the Memory OC he expected and throw a 3 egg rating ... so expect numbers to drop at the high end.
Be aware that getting that RoG doorknob hanger will cost ya about $50 as anything with the RoG moniker is usally that much higher than the comparably equipped board from competition. On gaming oriented boards, we use a lot of Giganyte and Asus TUF series .... Gaming builds have mostly been going MSI with about 25% Gigabyte, mostly the Auros line. Favorite board in recent years = MSI XPower Titanium Series.