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When watching videos yesterday, one Redditor encountered a popup informing them that "Ad blockers are not allowed on YouTube." Google has announced that it has begun experimenting with a feature that blocks users who have an ad blocker enabled on YouTube. Those who have seen the pop-up say they can ignore those options, and close the pop-up and continue blocking ads as usual – though for how long, who's to say?
Asked for comment, a Google spokesperson replied that it was a "small experiment." "We're running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium," they said via email. "Ad blocker detection is not new, and other publishers regularly ask viewers to disable ad blockers."
YouTube begins warning: 'Ad blockers are not allowed'
Just a small experiment – for now?
www.theregister.com
So did anyone of you get the pop-up yet? If you did, what blocker are you using? Since it's a limited rollout it would also be interesting to know in what region you are if you got the pop-up, so post below. I tested it on Firefox (with uBlock Origin) and MS Edge (with AdGuard) & I didn't get a pop-up. But with all the layoffs and the downward spiraling economy I wouldn't be surprised if they soon roll it out globally to please shareholders.