Monday, April 12th 2010

BitFenix Introduces Itself to The PC Cases Industry

Across the globe, the technological revolution has spread far and wide. More and more people have made technology an integral part of their daily lives. Many of us turn to our computers as our primary source of entertainment, and some of us even rely on their machines every day for their livelihood. For people like us, we are proud to announce the rise of BitFenix.

BitFenix is a new kind of hardware designer. Comprised of both IT and gaming professionals, BitFenix merges the insights and experience of these two groups together to create never-before-seen gaming hardware and peripherals. The BitFenix Team’s core design philosophy is to put the user in complete control of their hardware and this will be achieved through smart engineering, thoughtful design, and some very novel ideas.

In an industry that is filled with me-too products, BitFenix will strive to bring truly innovative products to the scene, and create products that blend seamlessly with the digital lifestyle. Traditional product development is very one-sided, with the company making all the decisions. BitFenix will connect directly with the community in order to bring the products enthusiasts want to life.

"The truth is that users shouldn’t have to adjust to the way their hardware works, which is why we want to give users as much control as possible," said David Jarlestedt, BitFenix Product Manager. "The time has come for true innovation to hit the scene, and I believe we have the experience and know-how to make it happen. And because a product’s form is almost as important as its function, BitFenix products will be crafted to look as good as they work. We are driven to deliver some groundbreaking products, and along with the feedback from the community, I believe our upcoming designs will really cause people to do a double-take."

In the top levels of competition, the difference between victory and defeat is razor-thin. With this in mind, BitFenix products will deliver extreme performance for the discerning user. Whether it is helping to improve their accuracy, increase their efficiency, or allowing their systems to run better, faster, or cooler, BitFenix understands the special needs of gamers and computer enthusiasts who count on their systems to give them the edge.

"Superior quality and good design are essential characteristics of GIGABYTE motherboards and we enjoy working with likeminded PC component partners, such as BitFenix, who are pushing their industry’s boundaries with enthusiast class products," commented Tim Handley, Deputy Director of Motherboard Marketing at GIGABYTE Technology Co. Ltd. "Of particular interest is the adoption of SuperSpeed USB in the front panel of BitFenix PC chassis, and GIGABYTE is cooperating with them on an R&D level to ensure compatibility between our USB 3.0 motherboards and BitFenix chassis."

Because gamers especially cannot afford to wonder if their hardware will continue to perform mid-battle, strength is the final focus of BitFenix products. In ultra-competitive environments, there are already too many variables to consider, and BitFenix wants to remove hardware from that equation. Built for strength and toughness, users can rely on BitFenix products to perform as intended, no matter how taxing the situation.

"Actual competition is fierce, and you don't want your hardware giving up on you during a match. BitFenix products are engineered with strength in mind, able to perform day in and day out as they are designed to do," said Isiah Huang, BitFenix Chief Engineer.

Coming up over the next few weeks will be more exciting news from the BitFenix Team, including a very special contest and other cool announcements.



Kick off of the first BitFenix products will happen in mid-June.
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17 Comments on BitFenix Introduces Itself to The PC Cases Industry

#1
Delta6326
hope they bring some cool computer cases to the market
Posted on Reply
#2
Arrakis+9
unless their cases are epic then their intro film is some epic fail and i will be greatly dissapointed
Posted on Reply
#3
InnocentCriminal
Resident Grammar Amender
As most of these guys worked on Coolermaster's Storm series, they better make their cases looks similar - freaking hate the HAF, I do however, really like the Scout.

It'll be interesting to see what their cases look like.
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#4
steelkane
During CeBIT 2010, held last month in Hannover, Germany - we bumped into couple of old friends: Coco Lee and David Jarlestedt, formerly of Abit, DFI, Corsair and most recently, Cooler Master fame. In a brief discussion, we learned of their plans now that they've left Cooler Master.

Apparently, the team thank thinked outside the box and brought us many gaming and overclocking products in these companies was simply strangled with red tape and were unable to bring new and exciting products to the market. The result of these fights is BitFenix, a brand new company dedicated into bringing original products into the gaming and enthusiast markets. Goal for the company is to introduce "never-before-seen gaming hardware and peripherals." i.e. products based on the ideas that didn't land on traditionally conservative ground in their previous companies.
Posted on Reply
#5
InnocentCriminal
Resident Grammar Amender
by: steelkane
During CeBIT 2010, held last month in Hannover, Germany - we bumped into couple of old friends: Coco Lee and David Jarlestedt, formerly of Abit, DFI, Corsair and most recently, Cooler Master fame. In a brief discussion, we learned of their plans now that they've left Cooler Master.

Apparently, the team thank thinked outside the box and brought us many gaming and overclocking products in these companies was simply strangled with red tape and were unable to bring new and exciting products to the market. The result of these fights is BitFenix, a brand new company dedicated into bringing original products into the gaming and enthusiast markets. Goal for the company is to introduce "never-before-seen gaming hardware and peripherals." i.e. products based on the ideas that didn't land on traditionally conservative ground in their previous companies.
Where's that from originally?
Posted on Reply
#6
Lionheart
lol that video showed nothing about cases, just more hype, oh well!
Posted on Reply
#7
The Witcher
by: CHAOS_KILLA
lol that video showed nothing about cases, just more hype, oh well!
It's been only 20 hours since they launched their company -.-
Posted on Reply
#8
HeroPrinny
by: InnocentCriminal
Where's that from originally?
I'd like to know as well.
Posted on Reply
#10
cauby
cool video!waiting for future news about the company and their products
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#11
Frick
Fishfaced Nincompoop
I hope they bring stylish and minimalistic cases. I'm sick and tired of all these fugly cases with grills and fans and rugged looks.
Posted on Reply
#12
InnocentCriminal
Resident Grammar Amender
by: Frick
I hope they bring stylish and minimalistic cases. I'm sick and tired of all these fugly cases with grills and fans and rugged looks.
+1

I completely agree, hate all these bling bling cases.

:barf:
Posted on Reply
#13
Phxprovost
Xtreme Refugee
:rolleyes: I bet its gonna be yet another manufacturer of giant steal/plastic cases with leds/cathodes and giant fan holes :shadedshu

:confused: also does this video exist because they have no cases to show? kinda like ok we exist now but wont have a product to show you for at least ~2 quarters? ohh god is this nvidias new computer case division? :roll:
Posted on Reply
#15
riffraffy
Nice gear.

How do u launch a company with nothing to launch?
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#16
a_ump
idk but shit i might start my own if it only takes a fancy vid n saying i got bright ideas :P
Posted on Reply
#17
WarEagleAU
Bird of Prey
I love my HAF but I wish there were some changes to it. I do hope they bring a combination of some of the best out there, especially with easy cable management and distance for side panel fans and tall CPU Coolers.
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